Search Results: explore/terms

Comedy in brand marketing: Connecting with customers as opposed to consumers through humour

…a genre, ‘comedy’ is well recognised, but how can we apply the Plot’s rules in terms of a brand? Importantly, in the context of the Seven Basic Plots, ‘comedy’ is…

Willy Wonka meme about humor

HAppy Booksgiving from HA-US!

terms of storytelling, 1984 details a prophecy about a future left to the hands of a dystopian government. Account Coordinator Nicolas Vavuris analyzes how the time period of this book…

A New Year: Lessons Learns and Goals Ahead

terms of creativity.” – Jacqueline Meyler, Canada “Double our client’s blog traffic by the end of 2015. More generally, I’m also striving to be a trusted mentor to those whom…

Scoring Big For The Earth Hour 2014 Cause

…switching to LED lights and taking shorter showers. Reaching over 12 billion views, the campaign also crossed the language barrier locally in terms of coverage in key dailies such as…

Putting the “Man” in Hoffman

…A wedding is a good place as any for a HA jump shot pose. In terms of professional development, I was also at the stage of my career where I…

Group photo at wedding

Tech multinationals cannot afford to take their eyes off the road in China

…commitment to the Chinese market. More specifically, organizations must ensure there are no mistakes regarding the One China policy, including the correct usage of terms such as “China,” “Mainland China,”…

Car driving down road