By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR news journals or bloggers about…
…written, your actions can still constitute defamation. In cyberspace, postings on any website, blogs and social networking sites like Facebook, may be considered “publications” and may be potentially defamatory. Even…
…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…
…stale news releases in favor of BuzzFeed Community posts (complete with animated GIFs)? Heck yes! Partially inspired by our CEO’s post on New Year’s resolutions for his storytelling blog, I’ve…
…level of dialogue with your audience frequently, establish a blog. Focus on using this type of communication for situations that are complicated, that have drawn significant media attention or items…
…art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends and lives. I think…
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