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Making Sense of Data: Tips on Interviewing a Scientist

…your homework. Learn as much as possible about the person being interviewed because it will set the tone for the conversation. Explain your aims. Be explicit about what you want…

What Taobao Taught Me about PR and China

…a system that was equally awesome back home. A cash-on-delivery request would have been a deal-breaker, and a next-day turnaround of this nature is almost unheard of where I come…

We Are Family

…and siblings call us about news articles for brands they know we work with. Someone on our team once even came home to be presented with a piece of paper…

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Mobile Use on the Rise in Kenya

…specifically, how my hometown of Nairobi in Kenya has recently experienced a sharp increase in mobile phone use among its poor. This interesting story by The Economist mentions that the…

What 2013 Has in Store for Hong Kong:

home in China and dedicating resources to help them come to grips with the Chinese landscape. This means getting to know local customers and suppliers better, appreciating the local business…

When Traditional Comms are Down:

…to it with a handy short-URL, and later this short-URL can be updated as the form finds its final home on the website. This way any customers seeing this response…

broken luggage