By Mark Plungy, Former Vice President, The Hoffman Agency
…write a blog about my memories of Hoffman AP. And I’m happy to contribute because it presents the opportunity to give credit where credit is due. I joined The Hoffman…
…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…
…a brand’s daily content fix. We can ignite the multitude of engagements in Twitter, LinkedIn, Facebook, media relations, blog posts — and yes, sponsored content on big publishing platforms like…
…need for creativity in public relations Take a media relations campaign, for example, or ongoing content creation for a corporate blog. While there will certainly be some key themes within…
…an agency environment. I knew building my career in PR needed an encouraging workplace. As I scrolled through the blogs shared by previous interns, one common theme emerged — the…
By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories…
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