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Building the Brand Attribute of Innovation

…Pain Points page, we’ll leverage owned media and paid media as well as earned media to extend the reach of this story. We’ll use your social channels, your blog (if…

Dear Brands, All I Want for the Holidays are Visuals

…your olfactory cortex being activated. It’s easy to understand how powerful descriptive language can be alone – but adding a visual can drive that descriptive language home. These visuals can…

The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Taiwan

LET’S CONNECT Hoffman Taiwan Powering the world’s technology 🕹 ambitions To say Taiwan is an important global tech market is an understatement. The home of the world’s biggest chipmaker also…

Reaching Out is Key: How I Entered the PR World

…studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention…

Hoffman Agency Notebook

Careers

Careers Write Our Next Chapter ✒ We tell stories. Not the dog-ate-my-homework type of stories, but real stuff that advances our clients’ brands and profiles. From media relations to social…