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Dear Brands, All I Want for the Holidays are Visuals

…your olfactory cortex being activated. It’s easy to understand how powerful descriptive language can be alone – but adding a visual can drive that descriptive language home. These visuals can…

The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Taiwan

LET’S CONNECT Hoffman Taiwan Powering the world’s technology 🕹 ambitions To say Taiwan is an important global tech market is an understatement. The home of the world’s biggest chipmaker also…

Reaching Out is Key: How I Entered the PR World

…studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention…

Hoffman Agency Notebook

Careers

Careers Write Our Next Chapter ✒ We tell stories. Not the dog-ate-my-homework type of stories, but real stuff that advances our clients’ brands and profiles. From media relations to social…

How to trick-or-treat on Instagram

…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…