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Taiwan

LET’S CONNECT Hoffman Taiwan Powering the world’s technology 🕹 ambitions To say Taiwan is an important global tech market is an understatement. The home of the world’s biggest chipmaker also…

Reaching Out is Key: How I Entered the PR World

…studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention…

Hoffman Agency Notebook

How to trick-or-treat on Instagram

…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…

Unconventional paths to PR: How did we all get here? (Part 2)

…into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR professionals. This is part two of our exclusive blog series showcasing…

tiffany chan

Where does the UK media’s interest in semiconductors lie?

…interest in the sector, which brought me to write this blog. The UK’s domestic strategy has notably faced significant scrutiny at home, with the government’s plans for £1B of investment…

Green and black circuit board

Wires and Demoing in Las Vegas: Takeaways from My First CES

…their AI+IoT platform for smart home devices. Rather than a pile of casino winnings or a plush Donatello, I came away with valuable perspective on how companies need to be…

tuya at CES pepcom