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Marshawn Lynch’s Winning “Unfriendly” Media Strategy

…and a myriad of other entertaining deflections. Lynch’s media strategy has become so notorious that many mainstream publications, like the Wall Street Journal, Daily Mail, The Atlantic, The Washington Post,…

Lessons to help you land the PR job of your dreams

…is up to you. You can sign up for a ticket here. After the event, I’ll no doubt pen a follow-up post with some reflections on how it went.  …

A New Chapter

…the workforce amidst a pandemic isn’t a scenario I imagined while I was preparing for post-grad life. But it has brought about its own set of life lessons that are…

Hayley Hendrickson headshot

We Don’t Just Hear – We Listen: The Hoffman Agency Core Values, Part 6

…sometimes a client is ready to release a new product but doesn’t provide further actions. From the few details given, I know they expect pitch targets, angles, coverage, social posts…

Listen graphic

Attending a big event? In this Q&A, find some useful tips to help you prepare!

…maintaining new connections post-show?  I’d say it’s a case of being active on social media and engaging with content. Of course, you can utilise any conversations in person and use…

mwc barcelona 2023

Trek to Asia Explores the Fun in Language

…world like the one below. If you’ve come across this type of fodder during your own travels, send it my way. With enough content, I’ll cobble together a follow-up post….

Boat in Singapore