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The Divide Between PR and Journalism — and How I Bridged the Gap

…chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning out creative campaigns and sipping…

The Periodic PR Agency Plea, “Help Me Help You”

Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s…

How Forever 21 Missed the Body-positive Mark

…have removed some of the images and are working to ensure all of our future posts accurately represent the Forever 21 Plus customer. As a majority of the content on…

PR Unchained with Quentin Hardy from The New York Times

Cross-posted from Ishmael’s Corner By Melissa Lewelling, Account Executive, The Hoffman Agency At nearly every PR event featuring journalists, there is the ethereal question, “How can PR help you do…

Quentin Hardy on PR- Security Stories

Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2…

Hoffman Agency-Office Norm

8,475 Miles Apart —
But Culture, Collaboration and Content Transcend Distance at Hoffman

By Vylvianne Devajothi, Senior Account Executive Cross-posted from Ishmael’s Corner Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with —…