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Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2…

Hoffman Agency-Office Norm

8,475 Miles Apart —
But Culture, Collaboration and Content Transcend Distance at Hoffman

By Vylvianne Devajothi, Senior Account Executive Cross-posted from Ishmael’s Corner Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with —…

Refining your B2B Social Media Strategy

…your product in every single post. For example, if you manage a ship-building company, you will not get far with sharing links about ship-building all day. Consider who your target…

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

…digital images, especially in ways that were easily understood by our clients’ key stakeholders. Here are a couple visual assets he curated for our client’s social media posts: Reflecting back,…

3 PR lessons from ‘Suits’

…media contacts. If you’re able to pick up signals like their body language, eye contact and posture, it will help you determine how comfortable the journalist is around you. Also,…

Hoffman Agency PR

How We Won a PIZZA AsiaOne’s Hearts

…a social media post to better engage followers. And with that, our sharing of their sharing is done; we hope our takeaways are as extensive as the delicious spread we…