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Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person…

The David-Against-Goliath Story Never Goes Out of a Style

Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of good storytelling, the unexpected. No…

Chipotle Gets Ahead of E.coli Crisis. @ChipotleTweets Is Late to the Party.

…just in, the E.coli breakout has spread to California and New York. Stay tuned on how the PR team continues to handle the situation. (Source of Feature Image: Huffington Post)…

Branding with the F Bomb, Contrast for Storytelling and the Future of Links

Cross-posted from Ishmael’s Corner By Lou Hoffman I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of…

Nothing Says Storytelling Techniques Like An Anecdote

Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. Not in the sense that when one shows up on the Ed Sullivan show I’m…

2016’s Most Obvious Product Plugs to Date

…today, as companies continue to plug their products into movies, TV shows, songs and even post-game Super Bowl player interviews. Here are some of the most notable (and blatantly obvious)…