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Threads of Curiosity and Connection

If my first blog post was about finding a spark, this one is about realizing how much that spark is fueled by the people and culture around me. My favorite…

Hoffman Internships

Taking a Leap into the World of PR

post-graduation. I was confident going into every application, but week after week, I would never hear back from anyone. Disappointment began to sink in. As the semester rolled on, I…

Jayla Curtis headshot

Recent Study Reveals the Best Crisis Response Strategies for Repairing Trust

…the most effective for communicating post-crisis messages, as well as which type of post-crisis strategy is best for recovering brand trust. Rick Reed, Issue & Crisis manager at Intel Corporation,…

From the Classroom to the Office: My Experience as a Hoffman Intern

…college, I knew it would be difficult to find a job post-graduation simply because of the quarter system and the University of Oregon’s June graduation. Scrolling through the endless listings…

Man standing with arms crossed wearing University of Oregon lanyard.

What Nelson Mandela Can Teach PR Pros about Good Communication

By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how…

Nelson_Mandela - how to be a good communicator

Why PR Should Treat Facebook Like a Media Property

Cross-posted from Ishmael’s Corner By Lou Hoffman Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources…