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From Law to Tech: How I Made My Way to The Hoffman Agency

…reality was that I had no idea what I wanted to do with my life or where to start. Now, I am one and a half years postgrad and starting…

Political Campaigns to PR: Maybe They Aren’t That Different?

…it would be a great fit for me. The combination of public relations and a great, welcoming community has made for a smooth transition. Originally, I thought my two post-graduation…

PR Intern at Hoffman

AllThingsD Journalists Share PR Do’s and Don’ts: Highlights from PRSA Silicon Valley

…see my post go live and I see six other things pop up in Tweetdeck posted at exactly the same time … and it’s just a variation of the same…

AllThingsD_PR Tips

“In PR, You Never Give Up”

postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK chocolate brand. During the “campaign,”…

Social Media

…companies recognize LinkedIn as a particularly valuable platform. But we don’t believe in posting content and calling it a day. For example, we have found mini posts of less than…

The Connection Between Anecdotes and Storytelling in Business Communications

Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications….