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Visiting Hoffman in China — a global agency, locally relevant

Previously on #BuildingBridges2023, Mike spent time in our offices in Singapore and Taiwan. (If you didn’t catch the blog post, you can check it out here before diving into the…

Group of Professionals enjoying a festive birthday lunch of fried chicken and cake.

From Numbers to Narratives

blogs, listicles, news articles and creative narratives. I learned about thought leadership, emotive writing, video editing and building cohesive brand style guides. My work was messy and subjective, but every…

Taking a Leap into the World of PR

post-graduation. I was confident going into every application, but week after week, I would never hear back from anyone. Disappointment began to sink in. As the semester rolled on, I…

Jayla Curtis headshot

Recent Study Reveals the Best Crisis Response Strategies for Repairing Trust

…the most effective for communicating post-crisis messages, as well as which type of post-crisis strategy is best for recovering brand trust. Rick Reed, Issue & Crisis manager at Intel Corporation,…

From the Classroom to the Office: My Experience as a Hoffman Intern

…college, I knew it would be difficult to find a job post-graduation simply because of the quarter system and the University of Oregon’s June graduation. Scrolling through the endless listings…

Man standing with arms crossed wearing University of Oregon lanyard.

What Nelson Mandela Can Teach PR Pros about Good Communication

By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how…

Nelson_Mandela - how to be a good communicator