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Industry Recognition Matters

This blog is cross-posted from Ishmael’s Corner. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the…

Building bridges across and beyond the Hoffman offices

…I could include in this blog post. As they say, a picture is worth a thousand words. I have selected some highlights below as a wrap-up. Similar to Hoffman’s Hong…

Storytelling vs. Corporate Speak — The Ultimate Showdown

…is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of storytelling to make our content…

It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing

…alert them about informative thought leadership on the company’s blog. Sam Diaz, director of Content Creation at Blanc & Otus, formerly with ZDNet, the Washington Post and the San Jose…

Media Landscape Panelist Group

Reaching Out is Key: How I Entered the PR World

…experience so far. I have had the opportunity to write pitches, abstracts, blog posts, speak to people connected to the agency from all over the world and most of all,…

Hoffman Agency Notebook

7 Ways You Can Help Your PR Agency Achieve Great Results

…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…

Successful PR campaigns