By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how…
Cross-posted from Ishmael’s Corner By Lou Hoffman Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources…
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together…
Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely…
…(a new hire as managing editor who also helped get Kara her first job at The Washington Post). The panel also included senior editors Ina Fried, Liz Gannes and James…
…engaging posts. The aim was to make social media feel more accessible to those who may have been hesitant to dive in personally. Key takeaways included: Start small: You don’t…
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