Job Openings Digital Account Manager
The Hoffman Agency is a PR-led marketing agency offering world-class communications services across media, industry analysts, and digital channels. At our core we’re a diverse collective of fresh thinkers who aren’t afraid to challenge the status quo.
We are on the lookout for a digital account manager with a flair for paid and organic and a strategic mind to join our growing marketing services division.You will be responsible for planning and delivering organic social, PPC and digital content campaigns for clients. You’ll work closely with the EVP of Marketing Services, you will manage an SAE and work closely with our designer and PR team to ensure integrated approach. You’ll also be regularly using our insight tools to deliver customer content and asset performance reporting.
This role is perfect for someone with around 4 years’ experience in digital marketing account management and client relationships. This experience must come from paid and organic social media, paid search and paid display advertising. Experience working in the B2B space; ideally within technology, is also necessary.
While social media and B2B influencer marketing is the core skill we’re looking for, we’re seeking someone with a genuine interest in the whole digital marketing mix. The ideal candidate will understand and be able to demonstrate the principles of SEO and content marketing as well as having a real desire to learn about and be exposed to integrated marketing planning.
Main Job Functions
Account management
- Be a custodian of the Hoffman brand and ensure that brand guidelines are adhered to over all brand touchpoints
- Take briefs/plans from the SVP of Marketing Services and translate them into actionable tasks (SLAs and account plans)
- Ensure that client SLAs are in place, managed and met, with responsibility taken for the fulfilment of client activity
- Own and manage the creation and delivery of tasks on client accounts according to agreed plans, working with account leads to allocate tasks appropriately
- Ownership of, and accountability for, all key account processes (reporting, influencer relations, content creation, social media etc) – approving work from junior team members, providing full and frank feedback and guidance, and on-the-job training where required. Raise issues of concerns with mentors
- Leadership of account team meetings and client calls/meetings
- Ensure account profitability i.e. monitoring servicing levels on an ongoing basis
- Plan and prioritise marketing campaigns using an integrated, multi-channel approach to drive awareness, increase website traffic and capture new leads, meeting the goals outlined
Social media & influencer marketing
- Create social media channel plans and content calendars
- Conduct social media audits
- Create creative asset briefs for platform-specific content
- Manage and optimise paid and organic social media channel campaigns in real-time
- Copy creation for social media channels (LinkedIn, Twitter, Facebook)
- Monitor the performance of campaigns and content against KPIs and benchmarks, providing data-driven insights and recommendations for improvements
- Use of social listening tools to provide data analysis and insight
- Brief suppliers, negotiate rates and organise quotes
Integrated marketing planning
- Support the Marketing Services director on the delivery of diagnostic and strategic marketing services projects (e.g. brand audits, etc)
- Lead on the aggregation and analysis of digital platform data (primarily social, SEO and google analytics data) to derive actionable user and customer insights
Skills & knowledge development
- Demonstrate a good understanding of the marketing mix
- Demonstrate willingness to learn about and immerse yourself in the creation and delivery of integrated marketing strategy
- Attend B2B marketing industry and technology-related events
- Stay up to date with B2B marketing techniques and ensure we are continually adhering to industry best practice
Person Specification
Essential
- A strong track record in B2B social media and influencer account management
- Previous experience of working in a similar B2B role (agency or in-house)
- A solid understanding of the marketing mix and the role PR plays in it
- Understanding and experience of SEO fundamentals
Desired
- Experience of the wider digital marketing mix
- Willingness to contribute to digital marketing strategy
- Experience and knowledge of the B2B technology sector
- Excellent written and verbal communication skills
- Strategically minded and insight-driven
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).
Job Openings Senior Account Executive – B2B Tech PR
Position in Company Structure
The Senior Account Executive (SAE) is a confident, proactive consultant who bridges delivery and leadership. You play a pivotal role in ensuring that campaigns run seamlessly, clients feel supported, and the wider team is motivated to deliver exceptional work.
As an SAE, you’ll be able to take ownership of projects from start to finish, lead smaller accounts or workstreams, and become a trusted day-to-day contact for clients. You’ll also guide Junior and Account Executives, helping them grow in confidence and skill while continuing to sharpen your own strategic and commercial abilities.
SAEs at Hoffman are the heartbeat of delivery — dynamic, curious, and always ready to go the extra mile.
Main Job Functions
- Project and client ownership
- Strategic and creative contribution
- Media and influencer relationship management
- Mentorship and team guidance
- Measurement, reporting, and insight development
- Commercial and operational awareness
Relevant Experience & Skills
- Typically 2–3 years’ experience in PR, communications, or marketing (agency experience preferred).
- Proven ability to lead elements of client work independently.
- Strong understanding of the media landscape and PR campaign mechanics.
- Excellent writing and communication skills; adaptable across formats.
- Organised, dependable, and proactive — able to prioritise effectively.
- Confident in pitching and presenting ideas internally and externally.
- Demonstrated mentoring or leadership ability with junior colleagues.
- Curious about business, technology, and emerging communications trends.
- Embodies Hoffman’s values: care & authenticity, everyone is valuable, trust & accountability, curiosity & openness, team-oriented.
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).
Job Openings Trainee – Integrierte und Strategische Kommunikation
Du bist neugierig, möchtest die Welt der Kommunikation und PR entdecken und hast Lust, in einem internationalen Umfeld bei einer der führenden Technologie PR-Agenturen zu arbeiten?
Dann suchen wir genau dich!
Deine Rolle bei uns:
Bei The Hoffman Agency unterstützt du spannende Projekte aus der High-Tech-Branche und lernst, wie wirkungsvolle Kommunikationsstrategien entwickelt und umgesetzt werden. Dabei bist du ein vollwertiges Mitglied unseres Teams und sammelst praktische Erfahrungen, die dich beruflich und persönlich weiterbringen.
Deine Aufgaben:
- Unterstützung bei der Umsetzung von Kommunikationskampagnen und -projekten.
- Verfassen von Artikeln und Social-Media-Inhalten (für Kund:innen und unsere Agentur).
- Organisation und Durchführung von Events, Briefings und Kundenterminen.
- Pflege und Aufbau von Journalist:innenkontakten sowie Unterstützung bei der Medienarbeit.
- Du übernimmst eigenverantwortlich kleinere Projekte wie Reportings, Recherchen und die Erstellung von Presseunterlagen.
- Enge Zusammenarbeit mit unserem Münchner Team, den remote arbeitenden deutschen Kolleg:innen und internationalen Büros.
Was du mitbringst:
- Du hast ein abgeschlossenes Studium in einem relevanten Bereich (z. B. Kommunikation, PR, Journalismus, Marketing oder Wirtschaft).
- Du hast Freude am Schreiben und Lust, dich in neue Technologien und Themen einzuarbeiten. (Erste Erfahrungen, z. B. durch Blogs oder Praktika, sind von Vorteil.)
- Du interessierst dich für internationale Märkte, globale Trends und die Zusammenarbeit mit Kolleg:innen aus unterschiedlichen Kulturen.
- Kreativität, Organisationstalent und eine strukturierte sowie selbstständige Arbeitsweise gehören zu deinen Stärken.
- Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.
Was du über uns wissen solltest:
The Hoffman Agency DACH GmbH ist Teil der globalen Hoffman Agency Gruppe – eine inhabergeführte Kommunikationsberatung mit Fokus auf integrierte Kommunikation und strategische PR. Unser Team in Deutschland arbeitet eng vernetzt und betreut spannende Kommunikationsprojekte für Kund:innen aus den Bereichen digitale Innovation, Hard- und Software, IT, KI und Forschung.
Mit Hauptsitz im Silicon Valley haben wir eine globale Infrastruktur geschaffen, die perfekt auf die Bedürfnisse der Tech-Branche abgestimmt ist. Unsere Standorte befinden sich in Boston, Beijing, Hongkong, Jakarta, Kuala Lumpur, London, München, Paris, Portland, San Jose, Seoul, Shanghai, Singapur, Shenzhen, Taipeh und Tokio.
Wir legen großen Wert auf Vielfalt und Inklusion. Als Arbeitgeber stehen wir für Chancengleichheit und heißen Bewerbungen von allen Menschen willkommen – unabhängig von Herkunft, Geschlecht, Alter, Religion, sexueller Orientierung oder anderen Merkmalen.
Teamkultur
Zusammenarbeit steht bei uns im Mittelpunkt – wir unterstützen uns gegenseitig, entwickeln smarte und effektive Lösungen und wachsen gemeinsam. Die Arbeit bei uns macht Spaß, ist lösungsorientiert und bietet dir zahlreiche Möglichkeiten, dich weiterzuentwickeln.
Wenn du klare Hierarchien und starre Strukturen suchst, sind wir vielleicht nicht die richtige Wahl. Wenn du jedoch Eigenverantwortung übernehmen und deine Karriere aktiv gestalten möchtest, freuen wir uns darauf, dich kennenzulernen.
Was wir noch liefern:
- Flexible Arbeitsmodelle – hybrid in München (mindestens 2 Tage pro Woche im Office).
- Ein inspirierendes Arbeitsumfeld in einem dynamischen, internationalen Team.
- 25 Urlaubstage plus zusätzliche freie Tage zu besonderen Anlässen (z. B. an deinem Geburtstag).
- „Building Bridges“ – unser internes Talententwicklungsprogramm.
- Work from HAnywhere – arbeite von jedem Hoffman-Büro weltweit aus, während du privat unterwegs bist.
- Sabbatical – nach vier Jahren erhältst du ein 20-tägiges Sabbatical.
- Vielfältige Weiterentwicklungsmöglichkeiten durch interne und externe Trainings
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).
Job Openings Account Executive
You are curious about how tech is changing the world and like to solve hard problems.
You’re the kind of person who looks at the way technology is reshaping our world and thinks, “I want to be part of that.” Complex problems excite you. Being in the middle of fast-moving conversations, influencing outcomes, and helping clients navigate their next big challenge gives you energy.
You thrive when you’re surrounded by sharp, curious teammates—people who push your thinking, value collaboration, and aren’t afraid to question the status quo. You’re fascinated by how emerging technologies like GenAI, FinTech innovation, blockchain applications, and Greentech breakthroughs can redefine industries and open doors to new possibilities. And you want to be right where those shifts are happening.
We’re looking for individuals who bring that same spark—high-energy, intelligent, ambitious talents who see themselves growing into trusted communication consultants and future leaders. People who bring fresh ideas, a sense of humor, and an open mind. People who enjoy working across teams, across markets, and across perspectives.
If this sounds like a story you want to be part of, keep reading.
The Plot Thickens: Job Description
- Integrated Marketing Communications (IMC): Contribute to big-picture thinking and how ideas come to life across paid, owned, and earned channels—ensuring every touchpoint works together to move audiences.
- Media Relations: Craft sharp pitching strategies, uncover compelling story angles, and build relationships with media that matter. Competently develop executive briefing materials, orchestrating media moments that make impact.
- Content Creation: Bring stories to life with accuracy, consistency, and flair. Develop key materials—press releases, Q&As, bylines— in line with client narratives and messaging in both English and Chinese.
- Market Intelligence & Reporting: Turn data into meaning. Pull together reports, track performance against goals, and deliver insights that help clients see what’s working—and what’s next.
- Client Relations: Own specific project components, holding yourself accountable to team and clients, updating on progress and being a proactive partner to all stakeholders.
- Account Management: Keep the engine running. Support on day-to-day activities with precision, working closely with senior leaders to ensure seamless execution.
- New Business: Help fuel growth by contributing to RFPs, shaping pitch narratives, and supporting new business conversations that open doors.
- Mentorship & Training: Guide interns and other junior teammates with thoughtful feedback, coaching both hard and soft skills so they can grow into the next generation of agency talent.
Attributes of the Protagonist (That’s You)
- Naturally curious — drawn to how tech, culture, and communications intersect.
- Energized by cracking tough problems and shaping smart, practical solutions.
- Inspired by emerging technologies such as GenAI, FinTech, blockchain, and Greentech, and their impact on industries.
- Clear, confident, and compelling in communication — in writing, conversations, and presentations.
- Thrives in diverse teams and enjoys collaborating across markets and perspectives.
- Stays positive under pressure — adaptable, energetic, and equipped with a good sense of humor.
- Driven to learn, grow, and build a strong foundation as a communicator and consultant.
The Hero’s Background: Qualifications
- Degree in Communications, PR, Marketing, Journalism, Business, or related disciplines — or a compelling track record that shows equivalent capability.
- Early exposure to PR, integrated communications, marketing, or media through internships, project work, freelance assignments, or campus initiatives.
- A minimum of 2 years of hands-on experience in PR, including media relations, communications, campaign management or related fields.
- Understanding of digital and social platforms, paired with curiosity about how content, data, and technology influence modern communication.
- Strong writing instincts, with the ability to shape messages, craft narratives, and express ideas clearly.
- Analytical mindset that turns information into insights and actionable recommendations.
- Collaborative working style, comfortable partnering with teammates and clients across markets and cultures.
- Growth-focused attitude — open to feedback, eager to learn, and motivated to build a meaningful consulting career.
- Professional and reliable presence, able to stay composed and effective in fast-moving situations.
We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.
Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.
We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).
Job Openings Account Manager – Public Affairs & Strategic Communications
You See the World Differently — and That's Exactly What We Need
Do you thrive at the intersection of politics, policy, and business? Are you someone who doesn't just observe what's happening — but connects the dots and turns complexity into strategy?
We are looking for a Public Affairs and Communications Specialist, based in Hong Kong, to work cross-market with some of the world's most innovative tech companies.
This role is at the heart of how we help clients navigate uncertainty — from AI governance and regulatory shifts to shaping public positions on complex societal issues. You'll advise senior executives, develop thought leadership content, and drive high-impact advocacy campaigns.
The Plot Thickens: Job Description
You'll turn deep, complex issues into sharp, provocative narratives across different channels, on- and offline. This means in-depth policy and market analysis, stakeholder engagements, and building strategies that actually move the needle.
If you're curious, high-energy, and enjoy solving complex problems across markets and disciplines, this is your arena.
Your Mission: Responsibilities Overview
The Strategic Scout
- Monitor and interpret current affairs, regulatory, and geopolitical developments across tech, innovation, and global industries.
- Identify risks, opportunities, and inflection points, translating them into actionable guidance and advisory for clients.
The Intelligence Analyst
- Transform insights into actionable recommendations and communications strategies.
- Adopt AI tools to gather and analyse market intelligence to formulate appropriate communication strategies and actionable recommendations for clients.
The Engagement Navigator
- Develop stakeholder maps, scenarios, messaging and positioning frameworks.
- Support engagement strategies across government, industry, NGOs, media, and clients' internal teams.
- Prepare executives for high-stakes interactions, including briefings, interviews, panels, stakeholder meetings, and external engagements.
The Storytelling Expert
- Develop proactive and reactive communications strategies for sensitive or high-stake issues.
- Develop credible and compelling narratives tailored for diverse audiences, from media and industry stakeholders to senior executives.
- Ensure messaging is accurate, nuanced, and culturally appropriate across markets.
The Relationship Diplomat
- Act as a trusted day-to-day adviser to clients alongside the account lead while working across markets to deliver integrated programmes efficiently and to a high standard.
- Maintain rigorous attention to detail, deadlines, and strategic alignment in addition to being an excellent project manager.
Attributes of the Protagonist (That’s You)
You're a sharp, curious communications professional who thrives in the space where politics, policy, and business collide. You don't just observe what's happening in the world — you interpret it, connect the dots, and turn complexity into clarity for some of the brightest minds in tech. You're someone who isn't afraid to have a point of view, and you bring both analytical rigour and storytelling instinct to every challenge. You're calm under pressure, culturally attuned, and naturally drawn to conversations that matter.
If this hasn't scared you yet, read on.
You Are:
- Analytically sharp and geopolitically aware, able to monitor shifting landscapes and translate them into actionable strategies for clients.
- A compelling storyteller, crafting narratives that are nuanced, culturally sensitive, and tailored for diverse audiences — from media to C-suites.
- Stakeholder-savvy and relationship-driven, building trust with clients and navigating complex engagements with diplomacy and confidence.
- Detail-oriented and strategically disciplined, balancing big-picture thinking with meticulous attention to deadlines and quality.
- Collaborative yet independent, able to work seamlessly across markets whilst holding yourself to the highest standards.
The Hero’s Background: Qualifications
- 5–7 years in Public Affairs, Corporate Affairs, Strategic Communications, Government Relations, or a combination.
- Experience in dealing with media from the political and business news desks.
- Experience in working with industry associations, business chambers, think tanks, or government is a plus.
- Strong research and analytical skills, a clear thinker who enjoys making sense of complex issues.
- Fluent in how policymaking works; experience working with regulators is a bonus.
- Curious about tech and its societal impact, from AI and data governance to fintech and sustainability.
- Excellent written and spoken English and Chinese; Cantonese and/or Mandarin strongly preferred.
At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.
We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.
Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.
We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).
Job Openings Senior Video Storyteller
You see the world through a creative lens — color, rhythm, emotion and sound.
You’re the kind of storyteller who can take an idea and make it move. Literally.
You love transforming concepts into visuals that connect with people, spark curiosity and make brands shine. You’re curious about technology, trends, and how video storytelling keeps evolving in the digital age. You’re energized by experimenting, learning, and pushing your craft one frame at a time.
If this sounds like your story — keep reading.
The Plot Thickens: Job Description
Create Short-Form Video Magic
- Produce short-form video content for social platforms — motion graphics, live-action edits, 2D animation and more.
- Contribute to brand videos, explainers and technical videos from concept through final delivery.
- Edit live-action footage and event highlights, with occasional on-site photo/video shooting.
Support Integrated Creative Work
- Develop content for proposals, campaigns and multi-channel communications projects.
- Brainstorm and co-create ideas with regional and global teams across time zones.
- Collaborate with designers to bring static visuals to life through motion
Bring Stories to Life Through Visual Craft
- Transform concepts into dynamic motion assets with strong pacing, rhythm and emotional impact.
- Help ensure that every piece of video aligns with brand guidelines and campaign storytelling goals.
- Adapt different styles — from playful social-first pieces to polished brand videos
Embrace Innovation and Emerging Tools
- Stay curious about AI techniques, generative video tools and new storytelling formats.
- Experiment with new software, workflows and creative methods to expand what’s possible in video.
Attributes of the Protagonist (That’s You)
You are:
- Someone who naturally spots stories hiding in small details — moments others often miss.
- Constantly experimenting with new tech, tools and video trends to expand what’s possible.
- Equally comfortable shaping big ideas and refining the final cut with precision.
- Drawn to storytelling through rhythm, movement and sound — where emotion meets craft.
- Thrives in open, collaborative spaces where ideas evolve through conversation.
- Brings positive energy to the team, helping creative ideas move from concept to reality.
The Hero’s Background: Qualifications
Your Experience
- Brings 4+ years of hands-on experience in video editing and motion-based storytelling
- Confident in Premiere Pro, After Effects, Photoshop, Illustrator and CapCut
- Comfortable collaborating with regional teams in English
- Skilled in producing short-form video content across social platforms
- Familiar with generative video tools and emerging AI trends
- Possesses strong instincts for rhythm, pacing and visual impact
- Has basic on-site shooting experience when projects call for it
Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.
We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.
About The Hoffman Agency
We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.
At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.
For more information, visit www.hoffman.com
We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.
HOW TO APPLY
If you are interested in this position, please click Apply Now to learn more and upload your resume.
We will contact all shortlisted candidates from [email protected]
(our HR system).