Generative Engine Discovery Insights - GEDI
COMPUTEX is one of the most important moments on the global tech calendar, and for brands showing up around the event, visibility is no longer just about media coverage or what happens on the ground.
It is also about how AI engines interpret the show, the companies around it and the sources they choose to trust. Given how closely we work around COMPUTEX and the conversations shaping it, we thought it made sense to investigate how major AI search engines are representing the show across markets — and what that means for brands looking to strengthen their presence.
Download the first GEDI™ Investigates insight drop to explore:
- How AI engines describe COMPUTEX across markets
- Which sources most consistently shape the narrative
- Where the story stays consistent, and where local differences start to appear
- What PR and marketing teams should think about if they want to influence visibility around the show more effectively
If you are planning activity around COMPUTEX — or simply want to understand how AI is framing one of tech’s biggest industry moments — this deck is a useful place to start.
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That's why we built GEDI™.
Generative Engine Discovery Insights
GEDI is our proprietary audit and insight engine. It shows:
- How your brand appears in generative AI engines
- How consistently you show up across scenarios
- How you stack up against competitors
- Which sources and citations are driving those AI answers
- What to do next to improve
What You Get
You’ll walk away with clarity on three things:
Visibility
Where you show up, where you don’t and what tends to trigger inclusion.
Accuracy & Narrative
How AI describes you — and whether it matches how you want to be understood.
Authority
Which sources AI cites when it talks about you (or your competitors) and whether those sources should be shaping your story.
How it Works
We keep it simple and structured.
1) Define the discovery moments
We map the real prompts and scenarios your audiences use when they’re evaluating options — not just generic keywords.
2) Benchmark across engines
We run consistent diagnostics across multiple generative engines to identify patterns, gaps and volatility.
3) Capture the receipts
We document the citations and sources that appear — and the ones that should.
4) Turn insights into action
We translate findings into a prioritized roadmap: quick wins, strategic moves and the earned content + credibility plays that improve future discovery.
What Makes GEDI Different
A lot of people talk about “GEO.” We focus on what brands actually need: earned discovery.
That means we don’t stop at whether you appear. We look at why you appear and what the engines are using as proof.
Because in AI answers, citations aren’t decoration. They’re the mechanism of trust.
Typical Engagements
- Baseline audit: Establish your current earned AI discovery footprint
- Quarterly pulse: Track improvement and shifts across engines
- Always-on advisory: For brands that want to actively shape and defend their AI narrative
The Bottom Line
If customers are discovering brands inside AI answers, you don’t want to leave that discovery to chance.
Earned AI discovery makes it visible. GEDI makes it actionable.
If you’re interested in checking out multimarket campaigns and/or talking to us, by all means, reach out.