Customers Discover their Voice on Social Media The Hoffman Agency, London Companies need to be careful with social media, especially when their traditional customer service channels, such as mail, fax, telephone and email, experience problems and delays. When customers cannot access a company representative, they increasingly tend to flock to social media. They quickly learn…
A Personal Rant Goes Global By Bridget Kow The Hoffman Agency Singapore Last month, we took a look at some of the most cringe-worthy social media fails from around the world and learned an important lesson: the Internet never forgets. Every bad word, emotional outburst, whisper of gossip and comment is permanently documented and searchable…
How Pinterest Re-vitalizes Corporate Storytelling By Rebecca Lansdell The Hoffman Agency, Hong Kong Sometimes a great story just jumps up and slaps you across the face. Typically these great stories come from someone close to you who’s got some major news or an out-of-the-ordinary tale to tell. All too often, major corporates and brands aren’t embracing their inner…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose When it comes to social media, LinkedIn is just different. It doesn’t have the glitz of Pinterest or the speed of Twitter. The content shared isn’t as diverse as Facebook or as absorbing as YouTube. So why use it? Why bother with a social network that has…
Mishaps and Blunders from Around the World By Czarina Cabuyadao The Hoffman Agency Singapore My personal rule on any of my social media sites: do not post anything you will regret later. Ever since I registered for my first social network (Friendster, circa 2003), I’ve been quite strict with this rule. …
By Terence Nip The Hoffman Agency, Beijing “The medium is the message,” this well-worn phrase coined by philosopher Marshall McLuhan has changed our understanding of communications. According to McLuhan, the medium’s relationship with its message is symbiotic; it shapes how the message is perceived. In 2012, McLuhan’s message has been given new life in the…
