Playing the word association game for 2017, we came up with an interesting list: Unpredictable Fast Erratic Millennials Refugees Stories (naturally) Politics Uber Trump (right, relates to “erratic”) Invention Nationalism Misconduct Wacky Media Celebrations No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and…
by Melissa Lewelling, Senior Account Executive at The Hoffman Agency When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups…
By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…
By Mark Pinsent, Managing Director, Europe at The Hoffman Agency Earlier this week, I had the pleasure of sharing a stage with my good friend Wadds and Alice Weightman of Hanson Search, which kindly organised the event. Our audience was undergraduates and recent graduates who are looking to pursue a career in PR and communications, with the premise being that…
If it works for Charlie Munger, then it could work for anyone. By Deborah Giam, Account Manager, The Hoffman Agency Singapore When I was tasked to write a blog for our company, and as I sat trying to think about the profound things I could say, I realized I was drawing a blank. Was there…
By Adele Soh, Senior Account Executive, The Hoffman Agency Singapore If there are two brands that my colleagues constantly associate me with, it has to be Disney and LEGO. Growing up, these two brands were etched in my heart, with many memories linked to their characters (Disney) and merchandise (LEGO). After being in the PR…
