By Lauren Ho The Hoffman Agency, San Jose Just six short months ago, I was tentatively dipping my toes into PR as an intern at The Hoffman Agency’s office in Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s…
By Rebecca Lansdell The Hoffman Agency, Hong Kong With our heritage in the technology sector, Hoffman has traditionally excelled in markets of complexity including telecommunications, Web 2.0 and energy. Today, while our teams across the world continue to do what they do best in tech communications, things are starting to change. In 2012, Hoffman accelerated…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Thought leadership is one of those buzzwords that gets tossed around a lot in public relations. Everybody talks about it, but what does it really mean, and what are its characteristics? To me, being a thought leader is kind of like being Socrates. You’re not just an expert…
An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
Hoffman Seeking PR Talent If you are a talented go-getter who likes to work in a team environment and wants a career in PR, please read on. The Hoffman Agency, a global communications consultancy based in Silicon Valley, is currently seeking an intern and an Account Coordinator to work on technology and consumer accounts….
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