By Giuseppina Chiaramonte The Hoffman Agency, San Jose Thought leadership is one of those buzzwords that gets tossed around a lot in public relations. Everybody talks about it, but what does it really mean, and what are its characteristics? To me, being a thought leader is kind of like being Socrates. You’re not just an expert…
An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
Hoffman Seeking PR Talent If you are a talented go-getter who likes to work in a team environment and wants a career in PR, please read on. The Hoffman Agency, a global communications consultancy based in Silicon Valley, is currently seeking an intern and an Account Coordinator to work on technology and consumer accounts….
Daisy and Zorro – Two Adorable Reasons for Working on a Saturday By Sara Staffaroni The Hoffman Agency, San Jose I will admit, my ideal Saturday morning is catching up on my favorite TV shows in my PJs, while overdosing on pumpkin pancakes and drinking them down with a cappuccino in a cereal bowl (like…
As winter chills begin to settle and office work dwindles down, the Hoffman Agency pauses to reflect–what kind of year was 2012? Through the challenges faced and achievements won, Hoffman has conquered as a team. It’s no wonder we’re celebrating! Here are a few snippets of how we’re enjoying the holidays around the world: In London,…
