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Agency Centric

From Page Rank to Prompt Power: Rethinking Visibility in the AI Era

Meet Generative Engine Discovery Insights (GEDI), our AI visibility radar tool that reveals how brands are found and represented across LLMs.

GEDI Discovery Workshop

The Hoffman Agency’s Global Music Festival Lineup

As a global agency, we know that creativity doesn’t stop at the office door — it carries into the rhythms, lyrics and melodies that inspire us every day. With teams spanning across the globe, our playlists are as diverse as our perspectives. From upbeat anthems that get us through tight deadlines to relaxed tracks that…

hoffman agency setlists

“I’m so excited to attend this compulsory training that has absolutely nothing to do with my real job”

Learn about Hoffman’s new training division called IMPACT, focusing on experience and applicability of the skills at hand.

The Hoffman Agency

Finding My Place in Tech PR

Learn more about how an internship at The Hoffman Agency offers insights into tech PR and the importance of asking questions.

PR internship at Hoffman

Making Sense of PR and Becoming a Teammate

Discover how a 3-month PR internship highlighted the value of asking questions and teamwork while cultivating a growth mindset.

PR internship at Hoffman

My Internship at Hoffman: PR, People and Parallel Parking

How an internship at The Hoffman Agency fosters growth and real connections in a hybrid workplace.

PR internship at Hoffman