Here's why we took home this accolade at the PRCA APAC Awards 2025:

While others zigged toward generalization, we doubled down on what we do best.

In a year of shifting priorities, Hoffman stayed true to its roots: focused, strategic, and unapologetically geeky about tech. Our commitment to specialization—particularly in deep tech, AI, semiconductors, and IMC consulting - wasn’t just a differentiator. It was a growth driver.

• 💡 Built for Tech. Built to Last:
  
  We help tech brands tell human stories. And non-tech brands tell tech-driven ones.
  

  We believe specialization unlocks stronger storytelling and sharper strategy. Whether it’s launching deep tech in new markets, rebranding legacy innovators, or scaling multimarket programs across Asia, our approach is anchored in one thing: tech expertise that solves business problems.

  In 2024, we chose focus over breadth - strengthening our hold on semiconductors and AI, growing ecosystem-based consulting, and expanding regionally through a single P&L model that encourages real-time collaboration, not silos.

• 🏗 Growth Fueled by Focus:
  

  We didn’t just grow. We grew with intent.

  Fee revenue rose steadily over the past five years, and in 2024 we expanded in high-growth markets like Taiwan, Hong Kong, Indonesia, and South Korea. But growth wasn’t just measured in numbers - it was reflected in the kinds of businesses we attracted and retained.

  Some of our standout 2024 partners:

  • CloudMosa – Bringing internet access to underserved communities via feature phone tech

  • OceanX – A media-meets-science nonprofit advancing marine conservation

  • HKSTP – Transforming Hong Kong into a global innovation powerhouse

  • Western Digital – A blockbuster assignment to reimagine its story as a data storage leader

  And our long-standing relationships stayed strong - from Zoom to ASML, Supermicro to TSMC, we worked across the tech stack - from enablers to disruptors.

• 🤝 Ecosystem Thinking, Not Brand Silos:
  

  We believe the future of PR is ecosystem-based. In semiconductors alone, we advise TSMC, ASML, Supermicro, Nvidia, Samsung, and MediaTek - not by chance, but by design.

  Rather than seeing clients as competitors, we see their interdependencies—and provide strategic counsel grounded in sector fluency and market dynamics. This approach builds trust, scales insight, and unlocks new collaboration opportunities.

• 🧠 Multimarket, Reimagined:
  

  More than half of our revenue now comes from multimarket work.

  Our dynamic “Hive Jive” model replaces outdated hub-and-spoke structures with smarter, more adaptive collaboration. Markets lead when it makes sense. Teams form across borders based on need. And our single P&L means fewer handovers, more chemistry, and faster output.

  We operate three flexible hub models:

  • Centralized: One core lead, tightly synced with support offices

  • Regionalized: A local lead with deep market specificity

  • Blended: Agile teams built from multiple markets for 24/7 service

  This multimarket muscle helped us win the mandate to lead Hoffman AMEA in 2025 — expanding our remit to include Asia, the Middle East, and Africa. While others lump MEA with Europe, we moved closer to momentum markets that reflect how we actually operate.

• 🎯 Long-Term Partnerships:
  

  We’ve built our business on depth, not volume. Our focus has always been on cultivating long-term relationships with clients who value strategic partnership over transactional support.

  40% of our clients have worked with us for more than three years. Among our top 10 accounts, 8 have partnered with us for over four years — a reflection of the trust, results, and shared ambition we’ve built together.

• 🎓 Developing Geeks, Not Just Generalists:
  

  Specialization doesn’t just live in our client list—it’s baked into our culture.

  We made 38 promotions in 2024. 21 team members took four-week paid sabbaticals. While other agencies were cutting staff, we added to our roster - including leaders in digital, finance, and operations.

  We hire differently. Our talent includes journalists, designers, public affairs experts, videographers, and creative leads - creating cross-functional teams that break the mold of traditional PR delivery.

  Our career philosophy is fluid. If a high-performer wants to shift gears, we make room - because growing people is how we grow the agency.

• 🌍 Rethinking What Tech PR Can Be:
  

  We’re not just helping brands show up—we’re helping them lead.

  In 2024, we won 12 awards and were shortlisted for 32 more, including SABRE APAC Technology Agency of the Year for the fourth consecutive year. But beyond the trophies, we’re pushing the industry forward.

  We launched a Go-to-Market Primer for PRCA and Caroline Hsu, our Chief Global Officer, leads efforts to elevate B2B and tech PR across the region:

  • PRCA Global Advisory Board Member

  • ICCO Regional President

  • Thought leadership contributor to the World PR Report

  • Roundtable host for “A Farewell to Cookie Cutter Comms” — featuring leaders from Discord, Heidrick & Struggles, OceanX, and more

• 📌 Specialist by Design:
  

  At Hoffman, being a specialist isn’t a niche. It’s a strategy. It’s how we grow, scale, and solve real business problems in the most complex, high-growth sector in the world.

  We’re proud to be recognized as PRCA APAC’s Specialist Consultancy of the Year 2025 — and prouder still to continue redefining what it means to do tech PR with imagination, influence, and impact.