Month: October 2018

To RFP or Not RFP, That is Usually Not the Question

By Steve Burkhart, President, North America I have seen them all — the good, the bad and all of the in-betweens. The ones that were fair and respectful. The ones that were exploitive and thinly veiled attempts to get free work from many agencies. RFPs seem to be a fact of life for anyone in…

Do You Have What It Takes to Work in Public Relations?

The PR profession is one that values varied skillsets and personalities. Even if you don’t depend on a strong cup of coffee to start your day, there can still be a place for you. Enjoy!