Month: June 2016

Rise of the Robots: How PR is Dealing with “Doomsday Syndrome”

By Melissa Lewelling The Hoffman Agency, San Jose Audiences have been intrigued, and terrified, by the potential of robots and artificial intelligence (AI) for decades – a sentiment often reflected by Hollywood; most recently in movies such as I, Robot, Transcendence, RoboCop and Avengers: Age of Ultron. In each of these movies, the story begins with…