By Stephen Burkhart The Hoffman Agency, San Jose The premiere for another season of Mad Men is just around the corner. It’s a delicious show to watch, because you can see the train wreck and not be on the train. But I think about all the shenanigans pulled by Don Draper, the star from…
By Natalie Lowe The Hoffman Agency, Shanghai Recently I was asked the following question on Twitter by @12mass: While this topic is not new, I thought it would be beneficial to revisit some of the key tips to diffusing a crisis on social media: 1. Be sociable on social. Even though the conversation is…
By Michelle Favalora The Hoffman Agency, San Jose Recently, my family and I went on a vacation to Florida where we enjoyed some time at the beach and Disney World. One of my favorite memories – and communications lessons – was a Jet Ski excursion through the Everglades. Before we embarked on the tour, our…
April 4, 2014
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