By Stephen Burkhart The Hoffman Agency, San Jose You can learn a lot by watching Jeopardy!. I don’t mean the endless trivia that marches across the TV screen every night. What I’m talking about is the backstory of the new champion Arthur Chu. He has stirred up controversy (yes, controversy has even struck Jeopardy!)…
By Terence Nip The Hoffman Agency, Hong Kong “Polar Vortex” has definitely become one of the biggest social media buzzwords of 2014 thus far. When North America was first paralyzed by the deep freeze, millions gave up braving the cold for school or work, thousands of flights were cancelled, and many were rushed to emergency…
By Luica Mak The Hoffman Agency, London As Mobile World Congress (MWC) is fast approaching, we have received many requests from both existing and prospective clients about specific campaigns to maximise their PR efforts at one of the biggest technology shows in the world. Here are some little things I’ve learned from previous years that…
By Michelle Favalora The Hoffman Agency, San Jose We know that communication means more than just the words we say and the stories we share. Communication happens on a visual level too (hence, the move toward visual storytelling in PR). So in honor of Valentine’s Day, we thought we’d take a look at the different…
