Month: July 2013

Why BuzzFeed is the Mastermind in Digital Media

By Sara Staffaroni The Hoffman Agency, San Jose  Not too long ago, when we wanted to find the “buzz” of the day, we would go on Facebook to see what our peers were talking about. Now, whenever we need to feel connected with the outside world, we turn to BuzzFeed, where we are sure to…

HR meets PR: The Hoffman Agency Recognized for Employee Engagement and Social Media

By Bridget Kow and Jacintha Ng Proud Employees of The Hoffman Agency Singapore Happy employees are good for the business. Period. This might sound like common sense, yet so many organizations don’t make Human Resources (HR) a priority, much less implement creative ideas to engage their employees. This is especially true in the PR industry….

5 Tips for Getting the Most Out of Your PR Internship

By Erin Hartwig The Hoffman Agency, San Jose (Originally published in PR Daily) As a marketing major and recent grad with no prior PR experience, I classified myself as a “PR enthusiast.” Now, with an internship under my belt and the promise of an extension, I’d like to call myself an “aspiring PR professional.” I…