我们的服务
And showing up with proof .
Not just a mention, but visibility that’s backed by credible sources people can trust.
To make this measurable, we built GEDI™.
Generative Engine Discovery Insights
GEDI is our proprietary audit and insight engine. It shows:
- How your brand appears in generative AI engines
- How consistently you show up across scenarios
- How you stack up against competitors
- Which sources and citations are driving those AI answers
- What to do next to improve
What You Get
You’ll walk away with clarity on three things:
Visibility
Where you show up, where you don’t and what tends to trigger inclusion.
Accuracy & Narrative
How AI describes you — and whether it matches how you want to be understood.
Authority
Which sources AI cites when it talks about you (or your competitors) and whether those sources should be shaping your story.
How it Works
We keep it simple and structured.
1) Define the discovery moments
We map the real prompts and scenarios your audiences use when they’re evaluating options — not just generic keywords.
2) Benchmark across engines
We run consistent diagnostics across multiple generative engines to identify patterns, gaps and volatility.
3) Capture the receipts
We document the citations and sources that appear — and the ones that should.
4) Turn insights into action
We translate findings into a prioritized roadmap: quick wins, strategic moves and the earned content + credibility plays that improve future discovery.
What Makes GEDI Different
A lot of people talk about “GEO.” We focus on what brands actually need: earned discovery.
That means we don’t stop at whether you appear. We look at why you appear and what the engines are using as proof.
Because in AI answers, citations aren’t decoration. They’re the mechanism of trust.
Typical Engagements
- Baseline audit: Establish your current earned AI discovery footprint
- Quarterly pulse: Track improvement and shifts across engines
- Always-on advisory: For brands that want to actively shape and defend their AI narrative
The Bottom Line
If customers are discovering brands inside AI answers, you don’t want to leave that discovery to chance.
Earned AI discovery makes it visible. GEDI makes it actionable.
For more information about earned AI discovery and GEDI, please reach out to us.
Kate Garcia
Vice President, Digital
北美
Takeo Apitzsch
Chief Digital Officer
APAC
Nicolas Chan
Chief Strategist
APAC
GEDI™ is a proprietary consulting methodology developed by The Hoffman Agency. We built it to solve a specific problem: brands had no reliable way to understand how generative AI systems were representing them, much less what to do about it. GEDI™ spans two connected disciplines: strategic communications consulting (including public relations, marketing communications, and brand reputation advisory) and technology consulting that examines how generative AI platforms reference and describe your brand, your competitors, and your category. GEDI is delivered exclusively as a consulting and advisory engagement by The Hoffman Agency. There’s no software or platform that you need to download. Just our experienced people doing the work, and telling you what it means.