{"id":644,"date":"2022-10-21T16:03:06","date_gmt":"2022-10-21T23:03:06","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=644"},"modified":"2025-08-08T16:18:45","modified_gmt":"2025-08-08T23:18:45","slug":"solving-business-problems","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/zh_tw\/solving-business-problems\/","title":{"rendered":"\u89e3\u6c7a\u5546\u696d\u75db\u9ede"},"content":{"rendered":"\u89e3\u6c7a\u5546\u696d\u75db\u9ede  \n\t<h1 class=\"translation-block\">\u900f\u904e\u57f7\u884c\u516c\u95dc\u6d3b\u52d5<br>\u6df1\u5316\u5a92\u9ad4\u7684\u54c1\u724c\u597d\u611f\u5ea6<br>\u4e26\u9010\u6b65\u5efa\u7acb\u6b63\u9762\u7684\u4f01\u696d\u5f62\u8c61<br><em>\u662f\u4ef6\u76f8\u7576\u6709\u50f9\u503c\u7684\u4e8b\u60c5<\/em> \ud83d\udcb0.<\/h1>\n\t<p>\u6301\u7e8c\u7684\u5a92\u9ad4\u5831\u5c0e\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u4f01\u696d\u8072\u8b7d\u3002\u5982\u679c\u6709\u5a92\u9ad4\u8a18\u8005\u5831\u5c0e\u67d0\u9593\u516c\u53f8\u7684\u76f8\u95dc\u65b0\u805e\uff0c\u5916\u754c\u4fbf\u6703\u66f4\u52a0\u8a8d\u540c\u8a72\u4f01\u696d\u7684\u91cd\u8981\u6027\u3002\u5728\u6b64\u540c\u6642\uff0c\u516c\u95dc\u6d3b\u52d5\u9084\u53ef\u5e6b\u52a9\u4f01\u696d\u63d0\u9ad8\u5e02\u5834\u8a8d\u77e5\u5ea6\uff0c\u70ba\u92b7\u552e\u5718\u968a\u5e36\u4f86\u696d\u52d9\u589e\u9577\u7684\u6a5f\u6703\u3002<\/p>\n<p>Yet, communications can do so much more than bolster a company&#8217;s public profile. At its best, communications can solve pain points.<\/p>\n<h2>\n\t\t\u7a81\u7834\u50b3\u64ad\u75db\u9ede\u8207\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u53ef\u8aaa\u662f\u5169\u7a2e\u622a\u7136\u4e0d\u540c\u7684\u908f\u8f2f\u601d\u7dad \n\t<\/h2>\n\t<p>Senior executives don&#8217;t stay up at night with angst over their public profile.<\/p>\n<p>\u4ed6\u5011\u53cd\u800c\u5f88\u6709\u53ef\u80fd\u7d93\u5e38\u70ba\u4eba\u624d\u62db\u52df\u8207\u5982\u4f55\u5206\u4eab\u54c1\u724c\u7684\u5275\u65b0\u6545\u4e8b\u611f\u5230\u7169\u60f1\uff0c\u800c\u9019\u4e9b\u90fd\u662f\u4f01\u696d\u7684\u50b3\u64ad\u75db\u9ede\u3002<\/p>\n<p>\u57fa\u65bc\u904e\u5f80\u7684\u670d\u52d9\u7d93\u9a57\uff0c\u6211\u5011\u4e5f\u767c\u73fe\u5728\u57f7\u884c\u8de8\u5e02\u5834\u7684\u5c08\u6848\u5354\u4f5c\u6642\uff0c\u516c\u95dc\u884c\u92b7\u4e5f\u6703\u9762\u81e8\u9650\u5236\u8207\u6311\u6230\u3002<\/p>\n<p>\u5c0d\u65bc\u65b0\u5275\u516c\u53f8\u800c\u8a00\uff0c\u5b83\u5011\u7684\u50b3\u64ad\u75db\u9ede\u53c8\u66f4\u52a0\u7279\u6b8a\u3002<\/p>\n<p>\u900f\u904e\u6709\u6548\u6574\u5408\u516c\u95dc\u6d3b\u52d5\u3001\u81ea\u6709\u5a92\u9ad4\u53ca\u4ed8\u8cbb\u5a92\u9ad4\u7b49\u591a\u5143\u6e9d\u901a\u7ba1\u9053\uff0c\u5c31\u6709\u6a5f\u6703\u7cbe\u6e96\u89e3\u6c7a\u4e0a\u8ff0\u7684\u5404\u985e\u50b3\u64ad\u75db\u9ede\u3002<\/p>\n\t<blockquote><p>\u4ee5\u4e0b\u5716\u8868\u4fbf <em>\u6e05\u695a\u5c55\u793a<\/em> for these types of campaigns. The campaign&#8217;s objectives determine what channels are put in motion.<\/p><\/blockquote>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/infographic-solving-pain-points.svg\" alt=\"Infographic - Solving Pain Points\" itemprop=\"image\" height=\"355.658\" width=\"1150.201\" title=\"infographic-solving-pain-points\" onerror=\"this.style.display='none'\">\n    <h2>\n            <a href=\"\/zh_tw\/solving-business-problems\/\">\n                \u89e3\u6c7a\u5546\u696d\u75db\u9ede \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-29\"><li id=\"menu-item-690\"><a href=\"https:\/\/www.hoffman.com\/talent-acquisition-consultancy\/\">\u4eba\u624d\u62db\u52df<\/a><\/li>\n<li id=\"menu-item-720\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-for-startups\/\">\u65b0\u5275\u516c\u53f8<\/a><\/li>\n<li id=\"menu-item-721\"><a href=\"https:\/\/www.hoffman.com\/global-pr-agency\/\">\u8de8\u5e02\u5834\u50b3\u64ad<\/a><\/li>\n<li id=\"menu-item-728\"><a href=\"https:\/\/www.hoffman.com\/brand-innovation-agency\/\">\u6253\u9020\u5275\u65b0\u54c1\u724c<\/a><\/li>\n<li id=\"menu-item-734\"><a href=\"https:\/\/www.hoffman.com\/tech-stories\/\">\u70ba\u975e\u79d1\u6280\u4f01\u696d<br>\u8aaa\u79d1\u6280\u4e8b<\/a><\/li>\n<li id=\"menu-item-740\"><a href=\"https:\/\/www.hoffman.com\/b2b-blogging-strategy\/\">\u63a8\u5ee3\u4f01\u696d<br>B2B \u90e8\u843d\u683c<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Solving Pain Points Executing a traditional PR program to build a company&#8217;s public profile &#8211; anchored in earned media &#8211; has value \ud83d\udcb0. Securing media coverage brings credibility to a &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}