{"id":12,"date":"2022-09-26T17:04:28","date_gmt":"2022-09-27T00:04:28","guid":{"rendered":"https:\/\/www.hoffman.com\/our-jam\/"},"modified":"2026-02-10T18:47:45","modified_gmt":"2026-02-11T02:47:45","slug":"silicon-valley-pr-agency","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/zh_tw\/silicon-valley-pr-agency\/","title":{"rendered":"\u970d\u5f0f\u79d8\u7b08"},"content":{"rendered":"\u970d\u5f0f\u79d8\u7b08  \n\t<h1>Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way.<\/h1>\n\t<h2>We believed this going back to the start of the Agency in 1987. We believe it today &#8211; a mentality that continually pushes us to evolve our offering and all that supports it.<\/h2>\n<h2>\n\t\t\tWe&#8217;re not afraid to zig when others zag.\t<\/h2>\n\t<p>\u970d\u592b\u66fc\u516c\u95dc\u5168\u7403\u8fa6\u516c\u5ba4\u90fd\u5177\u5099\u4ee5\u4e0b\u56db\u5927\u6e90\u81ea\u7f8e\u570b\u77fd\u8c37\u7684\u5de5\u4f5c\u98a8\u683c\uff1a<\/p>\n<ul>\t<li>\n\t\t\t<h3> \u6c38\u4e0d\u5b89\u65bc\u73fe\u72c0<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u52c7\u65bc\u627f\u64d4\u98a8\u96aa<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u79c9\u6301\u5718\u968a\u5408\u4f5c\u7684\u7cbe\u795e<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u6241\u5e73\u7684\u7d44\u7e54\u7d50\u69cb<\/h3>\t\t\n\t<\/li>\n\t<\/ul>\n\t<p>\u8207\u5718\u968a\u5171\u540c\u5275\u9020\u50f9\u503c\uff0c\u662f\u970d\u592b\u66fc\u6bcf\u4f4d\u5925\u4f34\u7684\u6838\u5fc3\u3002<\/p>\n\t<ul>\n<li><a href=\"#mission\">\u6211\u5011\u7684\u4f7f\u547d<\/a><\/li>\n<li><a href=\"#independent\">We&#8217;re Independent<\/a><\/li>\n<li><a href=\"#clients\">\u5ba2\u6236\u6240\u626e\u6f14\u7684\u89d2\u8272<\/a><\/li>\n\n<\/ul>\n<h2  id=\"mission\" class=\"translation-block\"><span class=\"fl-heading-text\">\u6211\u5011\u7684\u4f7f\u547d\u5f88\u7c21\u55ae\uff1a<br>\u651c\u624b\u5ba2\u6236\u6253\u9020\u6700\u6709\u6548\u7684\u50b3\u64ad\u7b56\u7565<\/span><\/h2>\n\t<p>If you were to ask 100 PR agencies if they&#8217;re client-centric, you&#8217;ll get 100 PR agencies answering with an emphatic &#8220;yes.&#8221; Yet their behavior and reward systems don&#8217;t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their &#8220;billability&#8221;.<\/p>\n<p>In contrast, we measure our account folks only on variables that matter to clients. This doesn&#8217;t mean we don&#8217;t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it&#8217;s not the lead pin which in turn motivates our account teams to focus on the client.<\/p>\n<p>We hired a HR company to survey our staff some time ago on a number of issues. They scored statements on a scale of one to ten with one being you&#8217;re delusional if you think this is true and ten being &#8220;absolutely!&#8221; Check out the following data:<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/chart-deliver-great-services-fixed.svg\" alt=\"The Hoffman Agency&#039;s No. 1 Mission is to Deliver Great Services to Our Clients\" height=\"378\" width=\"624\" title=\"chart-deliver-great-services-fixed\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"independent\">\n\t\t\tWhy You Should Care That We&#8217;re Independent\t<\/h2>\n\t<p>Consolidation has reshaped the communications industry, producing four humongous (great adjective) holding companies &#8211; Omnicom, IPG, WPP and Publicis &#8211; which control a huge percent of the budgets earmarked for consultancies.<\/p>\n<p>As an independent consultancy with scale and geographic reach, we&#8217;re an outlier.<\/p>\n<p>\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u6211\u5011\u59cb\u7d42\u5805\u6301\u651c\u624b\u5ba2\u6236\u300c\u6253\u9020\u6700\u6709\u6548\u7684\u50b3\u64ad\u7b56\u7565\u300d\uff0c\u4e26\u81f4\u529b\u65bc\u63d0\u4f9b\u6700\u5c08\u696d\u7684\u516c\u95dc\u670d\u52d9\uff0c\u800c\u4e0d\u662f\u53ea\u95dc\u6ce8\u5b83\u5011\u7684\u8ca1\u52d9\u8868\u73fe\u3002\u6211\u5011\u4e5f\u76f8\u4fe1\uff0c\u9ad8\u54c1\u8cea\u7684\u670d\u52d9\u80fd\u70ba\u516c\u53f8\u71df\u904b\u5e36\u4f86\u8a31\u591a\u6b63\u9762\u5f71\u97ff\u3002<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-sophisticated-campaigns.svg\" alt=\"chart-sophisticated-campaigns\" height=\"472\" width=\"584\" title=\"\u5716\u8868\u8907\u96dc\u7684\u6d3b\u52d5\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<blockquote><p>\u5728\u6211\u5011\u7684\u7cbe\u5fc3\u898f\u5283\u4e0b\uff0c\u5ba2\u6236\u5c07\u7372\u5f97\u5169\u5168\u5176\u7f8e\u7684\u670d\u52d9\uff1a<\/p>\n<p><em>\u5177\u5f71\u97ff\u529b\u7684\u884c\u92b7\u6d3b\u52d5 + \u4ee5\u5ba2\u6236\u70ba\u6838\u5fc3\u7684\u516c\u95dc\u7b56\u7565<\/em><\/p><\/blockquote>\n<h2  id=\"clients\">\n\t\t\t\u5ba2\u6236\u5728\u300cNice\u300d\u6587\u5316\u4e2d\u7684\u89d2\u8272\t<\/h2>\n\t<p>\u5728\u516c\u95dc\u9818\u57df\uff0c\u300cNice\u300d\u4e26\u975e\u90fd\u662f\u7a4d\u6975\u6b63\u9762\u7684\u542b\u7fa9\u3002\u6709\u4e9b\u4eba\u53ef\u80fd\u8a8d\u70ba\uff0c\u8ffd\u6c42\u6210\u529f\u8207\u300cNice\u300d\u76f8\u4e92\u6392\u65a5\uff0c\u56e0\u70ba\u8ffd\u6c42\u6210\u529f\u5f80\u5f80\u4ee3\u8868\u4e0d\u65b7\u6311\u6230\u96e3\u5ea6\u66f4\u9ad8\u7684\u4e8b\u7269\uff0c\u800c\u300cNice\u300d\u537b\u6709\u6642\u610f\u5473\u8457\u5b89\u7a69\u548c\u8f15\u9b06\u3002<\/p>\n<p>\u4f46\u5728\u970d\u592b\u66fc\u516c\u95dc\uff0c\u6211\u5011\u8a8d\u70ba\u5728\u81f4\u529b\u65bc\u63d0\u4f9b\u9818\u5148\u5168\u7403\u7684\u9ad8\u54c1\u8cea\u516c\u95dc\u670d\u52d9\u540c\u6642\uff0c\u4e5f\u61c9\u517c\u9867\u5c0d\u5167\u90e8\u5925\u4f34\u7684\u95dc\u5fc3\u8207\u7167\u9867\u3002<\/p>\n<p>\u7121\u8ad6\u662f\u9ad8\u968e\u4e3b\u7ba1\u9084\u662f\u8077\u5834\u5c0f\u767d\uff0c\u6211\u5011\u7686\u9f13\u52f5\u970d\u592b\u66fc\u516c\u95dc\u7684\u5925\u4f34\u79c9\u6301\u8457\u300cNice\u300d\u7684\u7cbe\u795e\uff0c\u900f\u904e\u65e5\u5e38\u5de5\u4f5c\u4e2d\u7684\u7d93\u9a57\u7d2f\u7a4d\uff0c\u6253\u9020\u51fa\u970d\u592b\u66fc\u516c\u95dc\u7368\u6709\u7684\u300cNice\u300d\u6587\u5316\u3002<\/p>\n<p>Given a choice between nice behavior and nasty behavior, what&#8217;s easier on the soul?<\/p>\n<p>\u7136\u800c\uff0c\u7576\u5177\u9ad4\u60c5\u5883\u8207\u5ba2\u6236\u6709\u95dc\u6642\uff0c\u7b54\u6848\u53ef\u80fd\u6703\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\t<blockquote><p class=\"translation-block\">\u54ea\u9805\u6700\u5f71\u97ff\u60a8\u5728<br>\u970d\u592b\u66fc\u516c\u95dc\u7684\u5de5\u4f5c\u9ad4\u9a57\uff1f<\/p><\/blockquote>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-greatest-impact.svg\" alt=\"chart-greatest-impact\" height=\"330\" width=\"345\" title=\"\u5716\u8868\u6700\u5927\u5f71\u97ff\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Our internal employee surveys over the years show that our client contacts have the second most impact on the experience of our employees after the person&#8217;s direct manager.<\/p>\n<p>We don&#8217;t seek out clients with the backbone of a marshmallow. We expect our clients to have high standards. We have high standards. And if something goes awry, it should be brought to our attention with the expectation of a course correction.<\/p>\n<p class=\"translation-block\">\u8a0e\u8ad6\u50b3\u64ad\u7b56\u7565\u6642\uff0c\u6211\u5011\u5e0c\u671b\u5ba2\u6236\u80fd\u4fdd\u6301\u7406\u6027\uff1b\u9762\u5c0d\u6e9d\u901a\u4e0a\u51fa\u73fe\u6469\u64e6\u7684\u5ba2\u6236\uff0c\u6211\u5011\u4f9d\u7136\u6703\u5c55\u73fe\u5c08\u696d\u614b\u5ea6\u3002\u4e0d\u904e\uff0c\u5018\u82e5\u554f\u984c\u4ecd\u820a\u7121\u6cd5\u89e3\u6c7a\uff0c\u6211\u5011\u4e5f\u53ef\u9078\u64c7\u53ca\u6642\u6b62\u640d\uff0c\u89e3\u9664\u8207\u8a72\u5ba2\u6236\u7684\u5408\u4f5c\u3002\u56e0\u70ba\u4f5c\u70ba\u7368\u7acb\u7684\u516c\u95dc\u9867\u554f\u516c\u53f8\uff0c\u970d\u592b\u66fc\u516c\u95dc\u5167\u90e8\u4e26\u6c92\u6709\u90a3\u9ebc\u591a\u300c\u898f\u77e9\u300d\u9700\u8981\u9075\u5faa\uff0c\u6211\u5011\u4e00\u5b9a\u6703\u8207\u5167\u90e8\u5925\u4f34\u7ad9\u5728\u540c\u4e00\u9663\u7dda\uff0c\u4e26\u5145\u5206\u70ba\u4ed6\u5011\u8457\u60f3\uff0c\u54ea\u6015\u9019\u610f\u5473\u8457\u8981<a href=\"https:\/\/www.ishmaelscorner.com\/lou-problem\/\" target=\"_blank\" rel=\"noopener\">\u5931\u53bb\u67d0\u500b\u5927\u578b\u6d88\u8cbb\u79d1\u6280\u54c1\u724c\u7684\u696d\u52d9<\/a>\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.hoffman.com\/how-clients-get-the-most-out-of-us\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/Client-Agency-Relationships-11-14-22.jpg\" alt=\"How Clients Get the Most Out of Us\" height=\"428\" width=\"761\" title=\"\u5ba2\u6236\u4ee3\u7406\u95dc\u4fc2-11-14-22\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n\t<p>\u60f3\u8981\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u5728\u6211\u5011\u7684\u898f\u5283\u4e0b\u5275\u9020\u6700\u5927\u6548\u76ca\uff1f <\/p>\n  <a href=\"https:\/\/www.hoffman.com\/client-agency-relationships\/\" target=\"_self\">\n    \u9ede\u9078\u6b64\u8655\u4e00\u63a2\u7a76\u7adf  <\/a>\n    <h2>\n            <a href=\"\/zh_tw\/silicon-valley-pr-agency\/\">\n                \u970d\u5f0f\u79d8\u7b08 \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-19\"><li id=\"menu-item-388\"><a href=\"https:\/\/www.hoffman.com\/zh_tw\/tech-pr\/\">\u79d1\u6280\u516c\u95dc<\/a><\/li>\n<li id=\"menu-item-389\"><a href=\"https:\/\/www.hoffman.com\/zh_tw\/storytelling-in-pr\/\">\u6545\u4e8b\uff0c\u4e00\u76f4\u90fd\u5728<\/a><\/li>\n<li id=\"menu-item-6759\"><a href=\"https:\/\/www.hoffman.com\/silicon-valley-pr-agency\/whats-happening\/\">What&#8217;s Happening (Blog)<\/a><\/li>\n<li id=\"menu-item-441\"><a target=\"_blank\" href=\"https:\/\/www.ishmaelscorner.com\/\" rel=\"nofollow noopener\">Ishmael&#8217;s Corner (Blog)<\/a><\/li>\n<li id=\"menu-item-386\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-awards\/\">\u7372\u734e\u7d00\u9304<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Our Jam Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way. We believed this going back to the start of the Agency in &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/zh_tw\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}