{"id":644,"date":"2022-10-21T16:03:06","date_gmt":"2022-10-21T23:03:06","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=644"},"modified":"2025-08-08T16:18:45","modified_gmt":"2025-08-08T23:18:45","slug":"solving-business-problems","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/zh\/solving-business-problems\/","title":{"rendered":"\u52a9\u60a8\u89e3\u51b3\u75db\u70b9"},"content":{"rendered":"\u52a9\u60a8\u89e3\u51b3\u75db\u70b9  \n\t<h1 class=\"translation-block\">\u901a\u8fc7\u6267\u884c\u5404\u5e38\u89c4\u516c\u5173\u6d3b\u52a8\uff0c<em>\u8d62\u5f97\u5a92\u4f53\u597d\u611f\u5e76\u6811\u7acb\u4f01\u4e1a\u5f62\u8c61<\/em>\uff0c\u662f\u4e00\u4ef6\u5f88\u6709\u4ef7\u503c\u7684\u4e8b\u60c5 \ud83d\udcb0\u3002<\/h1>\n\t<p>\u6301\u7eed\u7684\u5a92\u4f53\u62a5\u9053\uff0c\u6709\u52a9\u4e8e\u63d0\u5347\u4f01\u4e1a\u7f8e\u8a89\u5ea6\u3002\u5982\u679c\u6709\u8bb0\u8005\u5728\u62a5\u9053\u67d0\u4e00\u4f01\u4e1a\u7684\u65b0\u95fb\uff0c\u5916\u754c\u4f1a\u8ba4\u53ef\u8be5\u4f01\u4e1a\u7684\u91cd\u8981\u6027\u3002\u6b64\u5916\uff0c\u516c\u5173\u6d3b\u52a8\u8fd8\u80fd\u5e2e\u52a9\u4f01\u4e1a\u63d0\u9ad8\u5e02\u573a\u8ba4\u77e5\u5ea6\uff0c\u4e3a\u9500\u552e\u56e2\u961f\u5e26\u6765\u589e\u957f\u673a\u4f1a\u3002<\/p>\n<p>Yet, communications can do so much more than bolster a company&#8217;s public profile. At its best, communications can solve pain points.<\/p>\n<h2>\n\t\t\u89e3\u51b3\u4f20\u64ad\u75db\u70b9\uff0c\u4e0e\u5efa\u7acb\u516c\u5171\u5f62\u8c61\u662f\u4e24\u79cd\u622a\u7136\u4e0d\u540c\u7684\u903b\u8f91\u601d\u7ef4\u3002 \n\t<\/h2>\n\t<p>Senior executives don&#8217;t stay up at night with angst over their public profile.<\/p>\n<p>\u4f46\u4e0e\u4e4b\u76f8\u53cd\uff0c\u4ed6\u4eec\u5f88\u6709\u53ef\u80fd\u5e38\u5e38\u62c5\u5fe7\u4eba\u624d\u62db\u8058\u548c\u5982\u4f55\u8bb2\u597d\u521b\u65b0\u6545\u4e8b\u7b49\u7b49\u3002\u800c\u8fd9\u4e9b\u6070\u597d\u90fd\u662f\u4f01\u4e1a\u4f20\u64ad\u75db\u70b9\u3002<\/p>\n<p>\u57fa\u4e8e\u8fc7\u5f80\u7684\u670d\u52a1\u7ecf\u9a8c\uff0c\u6211\u4eec\u4e5f\u53d1\u73b0\u5728\u8fdb\u884c\u8de8\u533a\u57df\u9879\u76ee\u534f\u4f5c\u65f6\uff0c\u516c\u5173\u4f20\u64ad\u4e5f\u4f1a\u9762\u4e34\u9650\u5236\u548c\u6311\u6218\u3002<\/p>\n<p>\u800c\u5bf9\u4e8e\u521d\u521b\u516c\u53f8\u800c\u8a00\uff0c\u4ed6\u4eec\u7684\u4f20\u64ad\u75db\u70b9\u53c8\u6709\u7740\u66f4\u591a\u7684\u7279\u6b8a\u6027\u3002<\/p>\n<p>\u901a\u8fc7\u5c06\u516c\u5173\u6d3b\u52a8\u3001\u81ea\u6709\u5a92\u4f53\u548c\u4ed8\u8d39\u5a92\u4f53\u6709\u6548\u6574\u5408\u5728\u4e00\u8d77\uff0c\u5c31\u6709\u53ef\u80fd\u7cbe\u51c6\u5730\u89e3\u51b3\u4e0a\u8ff0\u5404\u7c7b\u4f20\u64ad\u75db\u70b9\u3002<\/p>\n\t<blockquote><p>\u4ee5\u4e0b\u56fe\u8868\u6e05\u6670\u5c55\u793a\u8fd9\u7c7b <em>\u6574\u5408\u8425\u9500\u4f20\u64ad\u6d3b\u52a8<\/em> for these types of campaigns. The campaign&#8217;s objectives determine what channels are put in motion.<\/p><\/blockquote>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/infographic-solving-pain-points.svg\" alt=\"Infographic - Solving Pain Points\" itemprop=\"image\" height=\"355.658\" width=\"1150.201\" title=\"infographic-solving-pain-points\" onerror=\"this.style.display='none'\">\n    <h2>\n            <a href=\"\/zh\/solving-business-problems\/\">\n                \u52a9\u60a8\u89e3\u51b3\u75db\u70b9 \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-29\"><li id=\"menu-item-690\"><a href=\"https:\/\/www.hoffman.com\/talent-acquisition-consultancy\/\">\u4eba\u624d\u62db\u8058<\/a><\/li>\n<li id=\"menu-item-720\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-for-startups\/\">\u521b\u4e1a\u516c\u53f8<\/a><\/li>\n<li id=\"menu-item-721\"><a href=\"https:\/\/www.hoffman.com\/global-pr-agency\/\">\u591a\u5e02\u573a\u4f20\u64ad<\/a><\/li>\n<li id=\"menu-item-728\"><a href=\"https:\/\/www.hoffman.com\/brand-innovation-agency\/\">\u6253\u9020\u521b\u65b0\u54c1\u724c<\/a><\/li>\n<li id=\"menu-item-734\"><a href=\"https:\/\/www.hoffman.com\/tech-stories\/\">\u52a9\u529b\u975e\u79d1\u6280\u516c\u53f8\u8bb2\u8ff0\u79d1\u6280\u6545\u4e8b<\/a><\/li>\n<li id=\"menu-item-740\"><a href=\"https:\/\/www.hoffman.com\/b2b-blogging-strategy\/\">\u63a8\u5e7fB2B\u535a\u5ba2<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Solving Pain Points Executing a traditional PR program to build a company&#8217;s public profile &#8211; anchored in earned media &#8211; has value \ud83d\udcb0. Securing media coverage brings credibility to a &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}