{"id":12,"date":"2022-09-26T17:04:28","date_gmt":"2022-09-27T00:04:28","guid":{"rendered":"https:\/\/www.hoffman.com\/our-jam\/"},"modified":"2026-02-10T18:47:45","modified_gmt":"2026-02-11T02:47:45","slug":"silicon-valley-pr-agency","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/zh\/silicon-valley-pr-agency\/","title":{"rendered":"\u5173\u4e8e\u6211\u4eec"},"content":{"rendered":"\u5173\u4e8e\u6211\u4eec  \n\t<h1>Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way.<\/h1>\n\t<h2>We believed this going back to the start of the Agency in 1987. We believe it today &#8211; a mentality that continually pushes us to evolve our offering and all that supports it.<\/h2>\n<h2>\n\t\t\tWe&#8217;re not afraid to zig when others zag.\t<\/h2>\n\t<p>\u970d\u592b\u66fc\u5168\u7403\u6240\u6709\u529e\u4e8b\u5904\u7684\u5de5\u4f5c\u98ce\u683c\u90fd\u6e90\u81ea\u4e0b\u5217\u201c\u7845\u8c37\u4fe1\u6761\u201d\uff1a<\/p>\n<ul>\t<li>\n\t\t\t<h3> \u6c38\u4e0d\u6ee1\u8db3\u73b0\u72b6<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u52c7\u4e8e\u627f\u62c5\u98ce\u9669<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u4ee5\u56e2\u961f\u4e3a\u5bfc\u5411\u7684\u6587\u5316<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u6241\u5e73\u7684\u7ec4\u7ec7\u67b6\u6784<\/h3>\t\t\n\t<\/li>\n\t<\/ul>\n\t<p>\u4e5f\u6b63\u56e0\u4e3a\u6b64\uff0c\u5728\u970d\u592b\u66fc\uff0c\u9ad8\u7ea7\u7ba1\u7406\u5c42\u4e5f\u5411\u6765\u90fd\u662f\u81ea\u5df1\u4eb2\u529b\u4eb2\u4e3a\u3002<\/p>\n\t<ul>\n<li><a href=\"#mission\">\u6211\u4eec\u7684\u4f7f\u547d<\/a><\/li>\n<li><a href=\"#independent\">We&#8217;re Independent<\/a><\/li>\n<li><a href=\"#clients\">\u5ba2\u6237\u7684\u89d2\u8272<\/a><\/li>\n\n<\/ul>\n<h2  id=\"mission\" class=\"translation-block\"><span class=\"fl-heading-text\">\u6211\u4eec\u7684\u4f7f\u547d\u5f88\u7b80\u5355\uff1a<br>\u4e0e\u5ba2\u6237\u4e00\u8d77\u505a\u6709\u610f\u4e49\u7684\u5de5\u4f5c<\/span><\/h2>\n\t<p>If you were to ask 100 PR agencies if they&#8217;re client-centric, you&#8217;ll get 100 PR agencies answering with an emphatic &#8220;yes.&#8221; Yet their behavior and reward systems don&#8217;t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their &#8220;billability&#8221;.<\/p>\n<p>In contrast, we measure our account folks only on variables that matter to clients. This doesn&#8217;t mean we don&#8217;t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it&#8217;s not the lead pin which in turn motivates our account teams to focus on the client.<\/p>\n<p>We hired a HR company to survey our staff some time ago on a number of issues. They scored statements on a scale of one to ten with one being you&#8217;re delusional if you think this is true and ten being &#8220;absolutely!&#8221; Check out the following data:<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/chart-deliver-great-services-fixed.svg\" alt=\"The Hoffman Agency&#039;s No. 1 Mission is to Deliver Great Services to Our Clients\" height=\"378\" width=\"624\" title=\"\u56fe\u8868\u4ea4\u4ed8\u4f18\u8d28\u670d\u52a1\u5df2\u4fee\u590d\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"independent\">\n\t\t\tWhy You Should Care That We&#8217;re Independent\t<\/h2>\n\t<p>Consolidation has reshaped the communications industry, producing four humongous (great adjective) holding companies &#8211; Omnicom, IPG, WPP and Publicis &#8211; which control a huge percent of the budgets earmarked for consultancies.<\/p>\n<p>As an independent consultancy with scale and geographic reach, we&#8217;re an outlier.<\/p>\n<p>\u6211\u4eec\u4e5f\u59cb\u7ec8\u575a\u4fe1\uff0c\u9ad8\u8d28\u91cf\u7684\u670d\u52a1\u80fd\u4e3a\u4e1a\u7ee9\u5e26\u6765\u6b63\u9762\u5f71\u54cd\u3002<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-sophisticated-campaigns.svg\" alt=\"chart-sophisticated-campaigns\" height=\"472\" width=\"584\" title=\"\u56fe\u8868\u590d\u6742\u7684\u6d3b\u52a8\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<blockquote><p>\u5728\u6211\u4eec\u7684\u534f\u52a9\u4e4b\u4e0b\uff0c\u5ba2\u6237\u53ef\u83b7\u5f97\u4e24\u5168\u5176\u7f8e\u7684\u670d\u52a1\uff1a<\/p>\n<p><em>\u6709\u5f71\u54cd\u529b\u7684\u6d3b\u52a8 + \u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u670d\u52a1\u3002<\/em><\/p><\/blockquote>\n<h2  id=\"clients\">\n\t\t\t\u5ba2\u6237\u5728 \u201cNice\u201d \u6587\u5316\u4e2d\u7684\u89d2\u8272\t<\/h2>\n\t<p>\u5728\u4f20\u64ad\u884c\u4e1a\u91cc\uff0c \u201cNice\u201d \u4e00\u8bcd\uff0c\u5e76\u4e0d\u603b\u662f\u610f\u5473\u7740\u79ef\u6781\u6b63\u9762\u3002\u5728\u6709\u4e9b\u4eba\u773c\u91cc\uff0c\u8ffd\u6c42\u6210\u529f\u548c \u201cNice\u201d \u4f3c\u4e4e\u662f\u4e92\u65a5\u7684\uff0c\u56e0\u4e3a\u8ffd\u6c42\u6210\u529f\u5f80\u5f80\u610f\u5473\u7740\u4e0d\u65ad\u6311\u6218\u6709\u96be\u5ea6\u7684\u4e8b\u60c5\uff0c\u800c\u201cNice\u201d\u6709\u65f6\u5219\u662f\u610f\u5473\u7740\u5b89\u7a33\u548c\u8f7b\u677e\u3002<\/p>\n<p>\u4ece\u970d\u592b\u66fc\u7684\u89d2\u5ea6\u800c\u8a00\uff0c\u6211\u4eec\u5728\u529b\u4e89\u8fbe\u5230\u56fd\u9645\u4e00\u6d41\u6c34\u51c6\u7684\u540c\u65f6\uff0c\u4e5f\u6b63\u52aa\u529b\u517c\u987e\u5bf9\u5458\u5de5\u7684\u5168\u9762\u5173\u6000\u3002<\/p>\n<p>\u4e5f\u6b63\u662f\u56e0\u4e3a\u7c7b\u4f3c\u884c\u4e3a\u5728\u65e5\u5e38\u5de5\u4f5c\u4e2d\u7684\u4e0d\u65ad\u79ef\u7d2f\uff0c\u5728\u970d\u592b\u66fc\uff0c\u6211\u4eec\u5df2\u517b\u6210\u4e86\u4e00\u79cd\u81ea\u6709\u7684\"Nice \"\u6587\u5316\u3002\u65e0\u8bba\u662f\u9ad8\u7ea7\u7ba1\u7406\u5c42\u8fd8\u662f\u521d\u5165\u804c\u573a\u7684\u5c0f\u767d\uff0c\u53ea\u8981\u8df5\u884c\"Nice \"\u6587\u5316\uff0c\u5c31\u4f1a\u6536\u5230\u5956\u52b1\u3002<\/p>\n<p>Given a choice between nice behavior and nasty behavior, what&#8217;s easier on the soul?<\/p>\n<p>\u7136\u800c\uff0c\u5f53\u5177\u4f53\u7684\u60c5\u5883\u6d89\u53ca\u5230\u5ba2\u6237\u65f6\uff0c\u7b54\u6848\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\t<blockquote><p class=\"translation-block\">\u54ea\u4e00\u9879<em>\u6700\u5f71\u54cd<\/em>\u60a8\u5728\u970d\u592b\u66fc\u516c\u5173\u516c\u53f8\u7684\u5de5\u4f5c\u4f53\u9a8c\uff1f<\/p><\/blockquote>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-greatest-impact.svg\" alt=\"chart-greatest-impact\" height=\"330\" width=\"345\" title=\"\u56fe\u8868\u6700\u5927\u5f71\u54cd\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Our internal employee surveys over the years show that our client contacts have the second most impact on the experience of our employees after the person&#8217;s direct manager.<\/p>\n<p>We don&#8217;t seek out clients with the backbone of a marshmallow. We expect our clients to have high standards. We have high standards. And if something goes awry, it should be brought to our attention with the expectation of a course correction.<\/p>\n<p class=\"translation-block\">\u5728\u5411\u6211\u4eec\u56e2\u961f\u54a8\u8be2\u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u6211\u4eec\u4e5f\u5e0c\u671b\u5ba2\u6237\u80fd\u4f9d\u7136\u4fdd\u6301\u793c\u8c8c\u3002\u5982\u679c\u4e8b\u5b9e\u8bc1\u660e\u662f\u5ba2\u6237\u5bf9\u63a5\u4eba\u7684\u95ee\u9898\uff0c\u6211\u4eec\u4e5f\u4f9d\u7136\u4f1a\u4fdd\u6301\u4e13\u4e1a\u6001\u5ea6\u3002\u5982\u679c\u4f9d\u7136\u6ca1\u6709\u529e\u6cd5\u89e3\u51b3\u5206\u6b67\uff0c\u6211\u4eec\u4e5f\u53ef\u4ee5\u9009\u62e9\u53ca\u65f6\u6b62\u635f\uff0c\u9009\u62e9\u7ed3\u675f\u4e0e\u8be5\u5ba2\u6237\u7684\u5408\u4f5c\u3002\u56e0\u4e3a\u4f5c\u4e3a\u4e00\u5bb6\u72ec\u7acb\u54a8\u8be2\u516c\u53f8\uff0c\u970d\u592b\u66fc\u5185\u90e8\u5e76\u6ca1\u6709\u90a3\u4e48\u591a\u201c\u89c4\u77e9\u201d\u9700\u8981\u9075\u5faa\u3002\u6211\u4eec\u5728\u77ed\u671f\u5185\u4e00\u5b9a\u4f1a\u4f18\u5148\u9009\u62e9\u7ad9\u5728\u5458\u5de5\u7acb\u573a\uff0c\u5145\u5206\u4e3a\u4ed6\u4eec\u8003\u8651\uff0c<a href=\"https:\/\/www.ishmaelscorner.com\/lou-problem\/\" target=\"_blank\" rel=\"noopener\">\u54ea\u6015\u8fd9\u610f\u5473\u7740\u8981\u5931\u53bb\u67d0\u4e2a\u5927\u578b\u6d88\u8d39\u7535\u5b50\u54c1\u724c\u7684\u4e1a\u52a1<\/a>\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.hoffman.com\/how-clients-get-the-most-out-of-us\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/Client-Agency-Relationships-11-14-22.jpg\" alt=\"How Clients Get the Most Out of Us\" height=\"428\" width=\"761\" title=\"\u5ba2\u6237\u4ee3\u7406\u5173\u7cfb-11-14-22\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n\t<p>\u60f3\u8981\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u5982\u4f55\u4ece\u6211\u4eec\u8fd9\u91cc\u83b7\u5f97\u6700\u5927\u6536\u76ca\uff1f <\/p>\n  <a href=\"https:\/\/www.hoffman.com\/client-agency-relationships\/\" target=\"_self\">\n    \u70b9\u51fb\u6b64\u5904\u4e00\u63a2\u7a76\u7adf\u5427\uff01  <\/a>\n    <h2>\n            <a href=\"\/zh\/silicon-valley-pr-agency\/\">\n                \u5173\u4e8e\u6211\u4eec \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-19\"><li id=\"menu-item-388\"><a href=\"https:\/\/www.hoffman.com\/zh\/tech-pr\/\">\u79d1\u6280\u516c\u5173<\/a><\/li>\n<li id=\"menu-item-389\"><a href=\"https:\/\/www.hoffman.com\/zh\/storytelling-in-pr\/\">The Story is Always There<\/a><\/li>\n<li id=\"menu-item-6759\"><a href=\"https:\/\/www.hoffman.com\/silicon-valley-pr-agency\/whats-happening\/\">What&#8217;s Happening (Blog)<\/a><\/li>\n<li id=\"menu-item-441\"><a target=\"_blank\" href=\"https:\/\/www.ishmaelscorner.com\/\" rel=\"nofollow noopener\">Ishmael&#8217;s Corner (Blog)<\/a><\/li>\n<li id=\"menu-item-386\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-awards\/\">\u8363\u8a89\u5956\u9879<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Our Jam Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way. We believed this going back to the start of the Agency in &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/zh\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}