PR News | The Hoffman Agency

Applying Supply-and-Demand Economic Theory to Media Relations -

Applying Supply-and-demand Economic Theory to Media Relations re

Creating content valued by journalists goes a long way toward diffusing what can be a contentious relationship between journalists and PR.
PR Week Asia’s Big Interview (with us) -

PR Week Asia’s Big Interview (with us) re

PR Week Asia sits down with Lou Hoffman to discuss the Agency’s 20 years of operation in the region, what’s ahead and the value of turmoil.
Why PR Should Lead the
Charge for Organic Search -

Why PR Should Lead the Charge for Organic Search re

By Steve Burkhart GM of The Hoffman Agency,North America
SEO consultancies have propagated like a chemical experiment gone wrong. After all, Google now generates more than $10 billion per quarter in revenue from AdWords or pay-per-click (PPC) campaigns, so you know SEO consultancies have been minting revenue for themselves too...
Bell Labs celebrates Big Bang anniversary with innovation campaign -

Bell Labs celebrates Big Bang anniversary with innovation campaign re

Bell Labs, Alcatel-Lucent's research and innovation arm, marked the anniversary of a discovery that confirmed the Big Bang Theory.
In late 2013, the chief technology officer of Alcatel-Lucent, Marcus Weldon, was named president of Bell Labs, the company’s research and innovation arm. Weldon, who joined Bell Labs in 1995 as a postdoctoral researcher in the physics department, is keen to re-ignite the organization’s legacy of cutting-edge innovation

2019 Highlights

The Hoffman Agency Names New U.S. MD — Holmes Report mor

Syreeta Mussante takes the reins of the Agency’s North America operation.

Agency Op-Ed on Reputation Management — EE Times mor

Lou Hoffman shares his perspective on Huawei’s quest for respect.

The Hoffman Agency Forms Partnership with Hotwire — Marketing Magazine mor

When Hotwire Global’s clients need support in Asia, it will depend on The Hoffman Agency’s eight offices in the region.

2018 Highlights

Elon Musk's Latest Twitter Tirade Is the Dumbest Thing on Wall Street — The Street mor

Lou Hoffman adds his three cents on reputation management.

“The work that Hoffman does is among the most sophisticated and creative in the tech sector” — The Holmes Report mor

Part of the pat on the back that came from being a finalist as Tech Agency of the Year.

Trump-Kim summit cost $20m, but could be worth $150m in earned media for Singapore mor

Our Singapore GM Maureen Tseng weighs on the communciations for Singapore Inc.

Does sustainability communications have to be so boring? mor

In the earnest, fact-based world of sustainability communications there is no room for spin, but companies need to be brave enough to talk about failure.

Has Donald Trump forever altered the Public Relations landscape? mor

In spite of the man dominating public attention, we believe the answer is no.

2017 Highlights

Multi-market PR - a Map for Success mor

Mark Pinsent, managing director, Hoffman Europe, explains some of the common challenges faced by companies executing multi-market PR campaigns, and how to overcome them

Is Organic Social Overrated? mor

Mark Pinsent, our European managing director, shares his perspective with PR Moment which makes a case for paid social.

A Repeatable Process to Lift Content mor

When it comes to business communications, storytelling by its classic definition — a narrative with a start, an end, and something going horribly awry in between — often can’t be applied.

The Case for Using
Customer Case Studies mor

We offer our perspective to this Open Forum article on how to elevate the customer’s voice for the greatest impact.

Agency POV in USA Today mor

As part of our own brand-building effort, we offer a pointed perspective on the Trump administration for an Associated Press article syndicated in numerous publications including USA Today.

Storytelling in Corporate Blogs mor

Naturally, the Agency has something to say about embracing storytelling techniques to improve blogs.

French Government Assignment to Hoffman mor

The French Government's economic development entity selected the Hoffman Agency to help build its La French Tech brand, which aims to develop momentum around the country's burgeoning tech economy.

2016 Highlights

Helping Hand for Media Spokespeople mor

Handling reticent or uncommunicative CEOs is part and parcel of a PR's day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get around the problem.

Strength of Conviction Plays a Role in PR Success mor

This Mumbrella article explores the cultural challenge of not being “yes men” (or “yes women”) in Asia

Air Cover For Selling Online in China mor

BusinessInsider hlighlights that “Ecommerce in China can be a world of its own.” Lou Hoffman adds his perspective Baidu and the blurred the line between organic and paid search in China.

Did We Mention We’re Fast? mor

This O’Dwyer’s story shows the pages for our website are some of the fastest loading in the PR industry.

Predicting The Shape of Communications in 2021 mor

IABC Silicon Valley hosted Lou Hoffman for a look into the communications crystal ball.

Rude Baguette on PR in China mor

Asia Pacific MD Cass Cheong shares a slice of PR in China.

Rethinking Oglivy’s Writing Tips mor

We’ve captured Ogilvy’s classic 10 tips on writing with springboards into today’s business climate

Stand Out in China mor

Teaming with BPI France and Le Hub, we conducted a seminar in Paris that offered pragmatic guidance for building awareness and a brand in China.

Wearable IoT World Chooses Hoffman for Global Brief mor

Believing that Internet of Things will have the type of impact associated with the mobile phone, we’re enthused about building a relationship with Wearable IoT World that’s bigger than PR.

Deep Dive: Internal Comms mor

PR Week spotlights internal communications and perspectives from Maria Cheong, account director in the Agency’s Hong Kong office.

Stealth Marketing Issue in Japan mor

As Shingo Nomura, head of North Asia for Hoffman, put it: “This is not a matter of guidelines, but of business ethics. We need to be transparent to the client."

When Journalism and Public Relations Intersect mor

As illustrated by this New York Times example, journalists are taken on the characteristics of PR.

2015 Highlights

Hoffman Connects with Israeli PR Agency mor

Targeting the Israeli tech scene, the Agency formed a relationship with Donitza PR.

The PR Revolution Underway mor

The UK’s PR Moment pokes, probes and cajoles Lou Hoffman about his journey in communications.

The Digital Content Scene in Asia mor

Asia Pacific MD Cassandra Cheong provided perspective for a PR Week article on the use of content marketing in PR campaigns.

Take Makes PR Week Story on Alphabet mor

Here’s one we didn’t expect. When PR Week reported on Google’s formation of Alphabet, one of our tweets made the story.

Ex Journalist Commends the Hoffman Agency mor

We appreciate the words from Marshall Kirkpatrick who used to work for ReadWriteWeb, “The Hoffman Agency makes a point of contacting influencers specifically when clients DON’T need something. These types of interactions cultivate stronger relationships.”

Onalytica Ranks @DailyBrew As Influential Twitter Account mor

Analysis of 700K tweets gave us the second highest ranked Twitter account among PR agencies.

The 100 Most Influential Tech PR Agency Execs mor

Hot Topics turned to their online community to select this list of tech PR leaders.

Rethinking the PR Agency Review Process mor

PR daily syndicated our post that reflects on the process behind selecting a PR agency.

McDonald’s invites children as guest chefs to win back trust in Japan mor

Vice-president of North Asia Shingo Nomura expresses doubts on “McAdventure” — a new campaign launched by McDonald’s Japan to rebuild brand image and reputation.

Down with Jargon in PR mor

We offer up reasons that jargon is so widely used in PR and marketing via PR Daily

5 Ways That A Slow PR Pitch Is Better mor

The Cision blog taps Kelly Stone for insights on how journalists become relationships, not transactions.

Nautilus U.S. Assignment Stretches to Europe mor

PR Week reports on home fitness company Nautilus turning to Hoffman Europe for PR support.

“People Misunderstand the Meaning of Storytelling” mor

In this interview with PR Week, we explain while storytelling has become the new black in communications, most companies and PR agencies are getting it all wrong.

Gorkana Spotlights Innovation Summit Speakers mor

Lou answers why he got into PR, the most challenging part of his job and the meaning of life

Case Study in Asia mor

Campaign Asia reports on how we launched a 3D printer in China and Korea with great results

7 PR Blogs Worth Reading mor

Gini Dietrich was kind enough to rate our storytelling blog as a must-read for PR professionals

Applying Supply-and-demand Economic Theory to Media Relations re

PR Week Asia’s Big Interview (with us) re

Why PR Should Lead the Charge for Organic Search re

Bell Labs celebrates Big Bang anniversary with innovation campaign re

2019 Highlights

2018 Highlights

2017 Highlights

2016 Highlights

2015 Highlights

2014 Highlights

2013 Highlights

2012 and Older mo