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  • Hoffman-PR-Supply-Demand Applying Supply-and-Demand Economic Theory to Media Relations -

    Applying Supply-and-demand Economic Theory to Media Relations re

    Creating content valued by journalists goes a long way toward diffusing what can be a contentious relationship between journalists and PR.
  • Tech-PR-Hoffman-Agency--PRWeek PR Week Asia’s Big Interview (with us) -

    PR Week Asia’s Big Interview (with us) re

    PR Week Asia sits down with Lou Hoffman to discuss the Agency’s 20 years of operation in the region, what’s ahead and the value of turmoil.
  • Why PR Should Lead the Charge for Organic Search -
    post-logo

    Why PR Should Lead the Charge for Organic Search re

    By Steve Burkhart GM of The Hoffman Agency,North America

    SEO consultancies have propagated like a chemical experiment gone wrong. After all, Google now generates more than $10 billion per quarter in revenue from AdWords or pay-per-click (PPC) campaigns, so you know SEO consultancies have been minting revenue for themselves too...
  • Bell Labs celebrates Big Bang anniversary with innovation campaign -
    rr-week

    Bell Labs celebrates Big Bang anniversary with innovation campaign re

    Bell Labs, Alcatel-Lucent's research and innovation arm, marked the anniversary of a discovery that confirmed the Big Bang Theory.

    In late 2013, the chief technology officer of Alcatel-Lucent, Marcus Weldon, was named president of Bell Labs, the company’s research and innovation arm. Weldon, who joined Bell Labs in 1995 as a postdoctoral researcher in the physics department, is keen to re-ignite the organization’s legacy of cutting-edge innovation
 

    2017 Highlights

    Is Organic Social Overrated? mor

    Mark Pinsent, our European managing director, shares his perspective with PR Moment which makes a case for paid social.


    A Repeatable Process to Lift Content mor

    When it comes to business communications, storytelling by its classic definition — a narrative with a start, an end, and something going horribly awry in between — often can’t be applied.


    The Case for Using
    Customer Case Studies mor

    We offer our perspective to this Open Forum article on how to elevate the customer’s voice for the greatest impact.


    Agency POV in USA Today mor

    As part of our own brand-building effort, we offer a pointed perspective on the Trump administration for an Associated Press article syndicated in numerous publications including USA Today.


    Storytelling in Corporate Blogs mor

    Naturally, the Agency has something to say about embracing storytelling techniques to improve blogs.


    French Government Assignment to Hoffman mor

    The French Government's economic development entity selected the Hoffman Agency to help build its La French Tech brand, which aims to develop momentum around the country's burgeoning tech economy.


    2016 Highlights

    Helping Hand for Media Spokespeople mor

    Handling reticent or uncommunicative CEOs is part and parcel of a PR's day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get around the problem.


    Strength of Conviction Plays a Role in PR Success mor

    This Mumbrella article explores the cultural challenge of not being “yes men” (or “yes women”) in Asia


    Air Cover For Selling Online in China mor

    BusinessInsider hlighlights that “Ecommerce in China can be a world of its own.” Lou Hoffman adds his perspective Baidu and the blurred the line between organic and paid search in China.


    Did We Mention We’re Fast? mor

    This O’Dwyer’s story shows the pages for our website are some of the fastest loading in the PR industry.


    Predicting The Shape of Communications in 2021 mor

    IABC Silicon Valley hosted Lou Hoffman for a look into the communications crystal ball.


    Rude Baguette on PR in China mor

    Asia Pacific MD Cass Cheong shares a slice of PR in China.


    Rethinking Oglivy’s Writing Tips mor

    We’ve captured Ogilvy’s classic 10 tips on writing with springboards into today’s business climate


    Stand Out in China mor

    Teaming with BPI France and Le Hub, we conducted a seminar in Paris that offered pragmatic guidance for building awareness and a brand in China.


    Wearable IoT World Chooses Hoffman for Global Brief mor

    Believing that Internet of Things will have the type of impact associated with the mobile phone, we’re enthused about building a relationship with Wearable IoT World that’s bigger than PR.


    Deep Dive: Internal Comms mor

    PR Week spotlights internal communications and perspectives from Maria Cheong, account director in the Agency’s Hong Kong office.


    Stealth Marketing Issue in Japan mor

    As Shingo Nomura, head of North Asia for Hoffman, put it: “This is not a matter of guidelines, but of business ethics. We need to be transparent to the client."


    When Journalism and Public Relations Intersect mor

    As illustrated by this New York Times example, journalists are taken on the characteristics of PR.


    2015 Highlights

    Hoffman Connects with Israeli PR Agency mor

    Targeting the Israeli tech scene, the Agency formed a relationship with Donitza PR.


    The PR Revolution Underway mor

    The UK’s PR Moment pokes, probes and cajoles Lou Hoffman about his journey in communications.


    The Digital Content Scene in Asia mor

    Asia Pacific MD Cassandra Cheong provided perspective for a PR Week article on the use of content marketing in PR campaigns.


    Take Makes PR Week Story on Alphabet mor

    Here’s one we didn’t expect. When PR Week reported on Google’s formation of Alphabet, one of our tweets made the story.


    Ex Journalist Commends the Hoffman Agency mor

    We appreciate the words from Marshall Kirkpatrick who used to work for ReadWriteWeb, “The Hoffman Agency makes a point of contacting influencers specifically when clients DON’T need something. These types of interactions cultivate stronger relationships.”


    Onalytica Ranks @DailyBrew As Influential Twitter Account mor

    Analysis of 700K tweets gave us the second highest ranked Twitter account among PR agencies.


    The 100 Most Influential Tech PR Agency Execs mor

    Hot Topics turned to their online community to select this list of tech PR leaders.


    Rethinking the PR Agency Review Process mor

    PR daily syndicated our post that reflects on the process behind selecting a PR agency.


    McDonald’s invites children as guest chefs to win back trust in Japan mor

    Vice-president of North Asia Shingo Nomura expresses doubts on “McAdventure” — a new campaign launched by McDonald’s Japan to rebuild brand image and reputation.


    Down with Jargon in PR mor

    We offer up reasons that jargon is so widely used in PR and marketing via PR Daily


    5 Ways That A Slow PR Pitch Is Better mor

    The Cision blog taps Kelly Stone for insights on how journalists become relationships, not transactions.


    Nautilus U.S. Assignment Stretches to Europe mor

    PR Week reports on home fitness company Nautilus turning to Hoffman Europe for PR support.


    “People Misunderstand the Meaning of Storytelling” mor

    In this interview with PR Week, we explain while storytelling has become the new black in communications, most companies and PR agencies are getting it all wrong.


    Gorkana Spotlights Innovation Summit Speakers mor

    Lou answers why he got into PR, the most challenging part of his job and the meaning of life


    Case Study in Asia mor

    Campaign Asia reports on how we launched a 3D printer in China and Korea with great results


    7 PR Blogs Worth Reading mor

    Gini Dietrich was kind enough to rate our storytelling blog as a must-read for PR professionals


    2014 Highlights

    Mike Sottak To Lead Europe mor

    Holmes Report notes that under new leadership, Hoffman Europe is poised for growth.


    PR Daily Recognizes Fremont Website mor

    In winning this award for Fremont’s rebranding effort, PR Daily said “… the Hoffman Agency looks for opportunities to shake up the status quo.” Indeed we do.


    Corporate Storytelling and Fairy Tales mor

    Singapore General Manager Shawn Balakrishnan explains how the same storytelling techniques found in “Cinderella” and “Journey to the West” can be applied business communications


    Team Building During Cinco De Mayo mor

    Tacos, whiffle ball and a three-legged race transform the Hoffman household


    Three LinkedIn Hacks mor

    Slices of our LinkedIn training in PR Daily


    Three Story Structure Tips for Viral Videos and Images mor

    Bulldog Reporter Leverages our storytelling fodder


    Defining Thought Leadership in a Business Blog mor

    Yahoo Small Business Advisory syndicated this post from one of our blogs


    Hermes Awards Recognizes City of Fremont Website mor

    Write up in the Association of Marketing and Communication Professionals blog


    Three Fresh Approaches to Public Relations Strategy mor

    Contribution to a PR Newswire white paper made its way into its blog


    The Evolving Distribution and Role of News Releases mor

    The back story on the commoditization of news in PR Daily


    The Global PR Agency Social Scoreboard or

    Data shows we’re punching above our weight


    Why Award Recognition for Fremont’s “Think Silicon Valley” Website Matters mor

    Our guest post for the City of Fremont


    Lou Hoffman on Storytelling and PR mor

    Frank Strong’s “Off Script” Put Lou under the Spotlight


    Linking SEO to Public Relations mor

    CyberAlert Gets the SEO Religion


    Can You Measure Storytelling in Media Relations? mor

    As we explained to PR Daily, the answer is yes


    Storytelling Versus Corporate Speak mor

    Marketing Tech Blog Plays Off Our Infographic


    Four Untapped Storytelling Ideas for PR or

    CyberAlert Borrows from Our Blog


    M&A Communications Gone Bad mor

    Lou Hoffman’s tongue-in-cheek post in CommPro Biz


    Agency CEO Tests Mom’s Knowledge of PR or

    PR Daily published our video in honor of Mother’s Day


    2013 Highlights

    Selling into China mor

    It’s not every day that a PR consultancy lands in the New York Times


    Livestrong Needs to Take Bolder Actions to Separate from the Lance “Era” mor

    Steve Burkhart shares perspective with CommPro Biz


    One Good Turn Deserves Another mor

    The Straits Times features a couple Singapore staff members


    The Greatest Obstacle Between a Startup and a Killer Brand mor

    Guest Post in VentureBeat


    How Should Players Navigate the PR issues From Prism mor

    Our perspective in the Holmes Report


    Our Storytelling Blog Takes Home the Goldor

    Industry recognition from Ragan’s


    Dell, Icahn Slug It Out on Thin Ice mor

    Our Point of View in E-Commerce Times


    The Return of Storytelling Versus Corporate Speak mor

    SwitchVideo picked up our Slideshare deck on storytelling


    Korean PR Trade Interviews Hoffman mor

    The Times They Are a-Changin’ – for PR, that is ... Read More


    Getting the Most Out of Your Summer Internship mor

    Our advice in PR Daily comes in the form of an infographic


    Visuals, The Holy Grail of Storytelling mor

    From our talk at a PR Newswire forum


    2012 and Older mo

 
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