Nautilus, Inc. Selects The Hoffman Agency to Help Launch European PR, Comms Program

Innovative home fitness equipment supplier builds on success of North America partnership to support expansion in Europe

LONDON, U.K. — February 24, 2015The Hoffman Agency, a global PR and digital marketing agency, today announced that Nautilus, Inc. has chosen the firm to support a European rollout of its latest home fitness products. Hoffman has represented Nautilus in North America for the past two years, and the appointment of Hoffman Europe expands their relationship. The company began the program this month with a presence at ISPO-Munich, one of the largest sporting goods expositions in Europe.

Hoffman will provide PR, content development and other communications support to Nautilus throughout Europe as the company expands its retail channel and elevates its brand. A specific focus will be on introducing its newest home fitness products in the Nautilus Cardio Series and Bowflex MAX product lines to the European market.

“Hoffman has been a great partner for us in North America, building a personality for our brands and reaching a broader audience through the power of storytelling,” said John Fread, Director of Global Marketing Communications, Nautilus, Inc. “We look forward to replicating this success with integrated global PR programs.”

About The Hoffman Agency

One of the few independent PR consultancies with global reach, The Hoffman Agency brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. The Agency operates nine offices across Europe, the U.S. and Asia. More information can be found at