{"id":9141,"date":"2026-03-03T11:20:21","date_gmt":"2026-03-03T19:20:21","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=9141"},"modified":"2026-04-15T22:59:37","modified_gmt":"2026-04-16T05:59:37","slug":"earned-ai-discovery","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/ko\/services\/earned-ai-discovery\/","title":{"rendered":"Earned AI Discovery"},"content":{"rendered":"<h2>\n\t\t\t\uc11c\ube44\uc2a4 \uc601\uc5ed\t<\/h2>\n    Earned AI Discovery  \n\t<h1 class=\"translation-block\"><em>    Earned AI Discovery          <\/em> is about showing up in AI answers \u2013 in the <em>moments that matter <\/em><span style=\"font-weight: 400;\">\u2763.<\/span><\/h1>\n\t<h3 class=\"translation-block\">And showing up with <span class=\"popover-trigger popover-inline\" data-popover-src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/Proof-Rollover.gif\">proof<\/span> .<\/h3>\n\t<h3>Not just a mention, but visibility that&#8217;s backed by credible sources people can trust.<\/h3>\n<h3>\n\t\t\tTo make this measurable, we built GEDI\u2122.\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/04\/GEDI-icon-TM.svg\" alt=\"GEDI-icon-TM\" height=\"133\" width=\"133\" title=\"GEDI-icon-TM\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h2>Generative Engine Discovery Insights<\/h2>\n<h3>\n\t\t\tGEDI is our proprietary audit and insight engine. It shows:\t<\/h3>\n\t<ul>\n<li>How your brand appears in generative AI engines<\/li>\n<li>How consistently you show up across scenarios<\/li>\n<li>How you stack up against competitors<\/li>\n<li>Which sources and citations are driving those AI answers<\/li>\n<li>What to do next to improve<\/li>\n<\/ul>\n\t<ul>\n<li><a href=\"#what-you-get\">What You Get<\/a><\/li>\n<li><a href=\"#how-it-works\">How it Works<\/a><\/li>\n<li><a href=\"#gedi-difference\">What Makes GEDI Different<\/a><\/li>\n<li><a href=\"#engagements\">Typical Engagements<\/a><\/li>\n<li><a href=\"#bottom-line\">The Bottom Line<\/a><\/li>\n<\/ul>\n<h2  id=\"what-you-get\">\n\t\t\tWhat You Get\t<\/h2>\n\t<p>You&#8217;ll walk away with clarity on three things:<\/p>\n<h4>\n\t\t\tVisibility\t<\/h4>\n\t<p>Where you show up, where you don&#8217;t and what tends to trigger inclusion.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/1-GEDI-Services_Visibility-1.png\" alt=\"1-GEDI-Services_Visibility-1\" height=\"522\" width=\"720\" title=\"1-GEDI-Services_Visibility-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/2-GEDI-Services_Visibility-2.png\" alt=\"2-GEDI-Services_Visibility-2\" height=\"522\" width=\"720\" title=\"2-GEDI-Services_Visibility-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\tAccuracy &#038; Narrative\t<\/h4>\n\t<p>How AI describes you &#8211; and whether it matches how you want to be understood.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/3-GEDI-Services_Accuracy-and-Narrative-1.png\" alt=\"3-GEDI-Services_Accuracy-and-Narrative-1\" height=\"522\" width=\"720\" title=\"3-GEDI-Services_Accuracy-and-Narrative-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\tAuthority\t<\/h4>\n\t<p>Which sources AI cites when it talks about you (or your competitors) and whether those sources should be shaping your story.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/4-GEDI-Services_Authority-1.png\" alt=\"4-GEDI-Services_Authority-1\" height=\"522\" width=\"720\" title=\"4-GEDI-Services_Authority-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"how-it-works\">\n\t\t\tHow it Works\t<\/h2>\n\t<p>We keep it simple and structured.<\/p>\n<h4>\n\t\t\t1) Define the discovery moments\t<\/h4>\n\t<p>We map the real prompts and scenarios your audiences use when they&#8217;re evaluating options &#8211; not just generic keywords.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/5-GEDI-Services_Discovery-1.png\" alt=\"5-GEDI-Services_Discovery-1\" height=\"522\" width=\"720\" title=\"5-GEDI-Services_Discovery-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t2) Benchmark across engines\t<\/h4>\n\t<p>We run consistent diagnostics across multiple generative engines to identify patterns, gaps and volatility.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/6-GEDI-Services_Benchmark-1.png\" alt=\"6-GEDI-Services_Benchmark-1\" height=\"522\" width=\"720\" title=\"6-GEDI-Services_Benchmark-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t3) Capture the receipts\t<\/h4>\n\t<p>We document the citations and sources that appear &#8211; and the ones that should.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/7-GEDI-Services_Capture-the-receipts-1.png\" alt=\"7-GEDI-Services_Capture-the-receipts-1\" height=\"522\" width=\"644\" title=\"7-GEDI-Services_Capture-the-receipts-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/8-GEDI-Services_Capture-the-receipts-2.png\" alt=\"8-GEDI-Services_Capture-the-receipts-2\" height=\"522\" width=\"644\" title=\"8-GEDI-Services_Capture-the-receipts-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t4) Turn insights into action\t<\/h4>\n\t<p>We translate findings into a prioritized roadmap: quick wins, strategic moves and the earned content + credibility plays that improve future discovery.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/9-GEDI-Services_Reports-1.png\" alt=\"9-GEDI-Services_Reports-1\" height=\"758\" width=\"1236\" title=\"9-GEDI-Services_Reports-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"gedi-difference\">\n\t\t\tWhat Makes GEDI Different\t<\/h2>\n\t<p class=\"translation-block\">A lot of people talk about \u201cGEO.\u201d We focus on what brands actually need: <strong>earned<\/strong> discovery.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/10-GEDI-Services_Different-1.png\" alt=\"10-GEDI-Services_Different-1\" height=\"522\" width=\"946\" title=\"10-GEDI-Services_Different-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p class=\"translation-block\">That means we don\u2019t stop at <em>whether<\/em> you appear. We look at why you appear and what the engines are using as proof.<\/p>\n<p>Because in AI answers, citations aren&#8217;t decoration. They&#8217;re the mechanism of trust.<\/p>\n<h2  id=\"engagements\">\n\t\t\tTypical Engagements\t<\/h2>\n\t<ul>\n<li><strong>Baseline audit<\/strong>: Establish your current earned AI discovery footprint<\/li>\n<li><strong>Quarterly pulse<\/strong>: Track improvement and shifts across engines<\/li>\n<li><strong>Always-on advisory<\/strong>: For brands that want to actively shape and defend their AI narrative<\/li>\n<\/ul>\n<h2  id=\"bottom-line\">\n\t\t\tThe Bottom Line\t<\/h2>\n\t<p>If customers are discovering brands inside AI answers, you don&#8217;t want to leave that discovery to chance.<\/p>\n<p>Earned AI discovery makes it visible. GEDI makes it actionable.<\/p>\n\t<p>If you&#8217;re interested in checking out multimarket campaigns and\/or talking to us, by all means, reach out.<\/p>\n<h3>\n\t\t\tGEDI AI Visibility Tool\t<\/h3>\n<h3>\n\t\t\tTakeo Apitzsch\t<\/h3>\n<h3>\n\t\t\tDeputy General Manager &#038; Chief Digital Officer\t<\/h3>\n<h3>\n\t\t\t\uc77c\ubcf8\t<\/h3>\n<h3>\n\t\t\tNicolas Chan\t<\/h3>\n<h3>\n\t\t\tChief Strategist \/ Digital Head\t<\/h3>\n<h3>\n\t\t\tAPAC\t<\/h3>\n    <h2>\n            <a href=\"https:\/\/www.hoffman.com\/ko\/services\/\">\n                \uc11c\ube44\uc2a4 \uc601\uc5ed \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-30\"><li id=\"menu-item-777\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-media\/\">Earned Media<\/a><\/li>\n<li id=\"menu-item-9162\"><a href=\"https:\/\/www.hoffman.com\/ko\/services\/earned-ai-discovery\/\" aria-current=\"page\">Earned AI Discovery<\/a><\/li>\n<li id=\"menu-item-7406\"><a href=\"https:\/\/www.hoffman.com\/services\/story-studio\/\">Story Studio<\/a><\/li>\n<li id=\"menu-item-796\"><a href=\"https:\/\/www.hoffman.com\/services\/social-media\/\">Social Media<\/a><\/li>\n<li id=\"menu-item-790\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-search\/\">Earned Search<\/a><\/li>\n<li id=\"menu-item-821\"><a href=\"https:\/\/www.hoffman.com\/services\/crisis-communications\/\">Crisis Communications<\/a><\/li>\n<li id=\"menu-item-822\"><a href=\"https:\/\/www.hoffman.com\/services\/corporate-communications\/\">Corporate Communications<\/a><\/li>\n<li id=\"menu-item-823\"><a href=\"https:\/\/www.hoffman.com\/services\/trainings\/\">Trainings<\/a><\/li>\n<li id=\"menu-item-789\"><a href=\"https:\/\/www.hoffman.com\/services\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li id=\"menu-item-824\"><a href=\"https:\/\/www.hoffman.com\/services\/branding-design\/\">Branding &amp; Design<\/a><\/li>\n<li id=\"menu-item-825\"><a href=\"https:\/\/www.hoffman.com\/services\/performance-content\/\">Performance Content<\/a><\/li>\n<li id=\"menu-item-1940\"><a href=\"https:\/\/www.hoffman.com\/services\/employee-communications\/\">Employee Communications<\/a><\/li>\n<li id=\"menu-item-1941\"><a href=\"https:\/\/www.hoffman.com\/services\/employer-branding-and-recruitment-marketing\/\">Employer Branding and Recruitment Marketing<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Services Earned AI Discovery Earned AI Discovery is about showing up in AI answers &#8211; in the moments that matter \u2763. And showing up with . Not just a mention, &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9141","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages\/9141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/comments?post=9141"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages\/9141\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages\/742"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/media?parent=9141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}