{"id":644,"date":"2022-10-21T16:03:06","date_gmt":"2022-10-21T23:03:06","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=644"},"modified":"2025-08-08T16:18:45","modified_gmt":"2025-08-08T23:18:45","slug":"solving-business-problems","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/ko\/solving-business-problems\/","title":{"rendered":"\ubb38\uc81c\uc810 \ud574\uacb0"},"content":{"rendered":"\ubb38\uc81c\uc810 \ud574\uacb0  \n\t<h1 class=\"translation-block\">\uae30\uc5c5\uc758 \ub300\uc911\uc801 \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc804\ud1b5\uc801\uc778 PR \ud504\ub85c\uadf8\ub7a8\uc744 \uc2e4\ud589\ud558\ub294 \uac83 \u2013 <em> \uc989 earned media\ub97c \uae30\ubc18\uc73c\ub85c \ub450\ub294 \uac83\uc740<\/em> \u2013 \ubd84\uba85\ud788 \uac00\uce58 \uc788\ub294 \uc77c\uc785\ub2c8\ub2e4\ud83d\udcb0.<\/h1>\n\t<p>\uc5b8\ub860 \ubcf4\ub3c4\ub294 \uae30\uc5c5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4. \uc5b8\ub860\uc778\uc774 \uae30\uc5c5\uc5d0 \ub300\ud574 \ubcf4\ub3c4\ud558\uba74 \uc0ac\ub78c\ub4e4\uc740 \ud574\ub2f9 \uae30\uc5c5\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc778\uc2dd\ud569\ub2c8\ub2e4. \ub610\ud55c \uc2dc\uc7a5 \uc778\uc9c0\ub3c4\ub97c \ub192\uc5ec \uc601\uc5c5\ud300\uc5d0\uac8c\ub3c4 \ubd84\uba85 \ub4dd\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>Yet, communications can do so much more than bolster a company&#8217;s public profile. At its best, communications can solve pain points.<\/p>\n<h2>\n\t\t\uacf5\uac1c \ud504\ub85c\ud544\uc744 \uad6c\ucd95\ud560 \ub54c\uc640\ub294 \ub2e4\ub978 \ubb38\uc81c\uc810. \n\t<\/h2>\n\t<p>Senior executives don&#8217;t stay up at night with angst over their public profile.<\/p>\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uace0\uc704 \uacbd\uc601\uc9c4\ub3c4 \uc778\uc7ac \ud655\ubcf4\uc640 \ud601\uc2e0 \uc2a4\ud1a0\ub9ac \uc804\ub2ec\uacfc \uac19\uc740 \ubd84\uc57c\uc5d0 \ub300\ud574 24\uc2dc\uac04 \ub0b4\ub0b4 \uace0\ubbfc\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uace0\ucda9\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0 \uac78\uccd0 \ud504\ub85c\uadf8\ub7a8\uc744 \uad00\ub9ac\ud560 \ub54c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubd80\uc11c\uc5d0\uc11c \ud2b9\uc815 \ubb38\uc81c\uc810\uc774 \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uac83\uc744 \uacbd\ud5d8\uc744 \ud1b5\ud574 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \uc800\ub9c8\ub2e4\uc758 \uace0\ucda9\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>PR, owned media \ubc0f paid media\ub97c \uacb0\ud569\ud558\uc5ec \uc774\ub7ec\ud55c \uc601\uc5ed\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778\uc744 \uc870\uc9c1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\t<blockquote><p>\ub2e4\uc74c \uadf8\ub798\ud53d\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ucea0\ud398\uc778\uc5d0 \ub300\ud55c <em>\uac10<\/em> for these types of campaigns. The campaign&#8217;s objectives determine what channels are put in motion.<\/p><\/blockquote>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/infographic-solving-pain-points.svg\" alt=\"Infographic - Solving Pain Points\" itemprop=\"image\" height=\"355.658\" width=\"1150.201\" title=\"infographic-solving-pain-points\" onerror=\"this.style.display='none'\">\n    <h2>\n            <a href=\"\/ko\/solving-business-problems\/\">\n                \ubb38\uc81c\uc810 \ud574\uacb0 \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-29\"><li id=\"menu-item-690\"><a href=\"https:\/\/www.hoffman.com\/talent-acquisition-consultancy\/\">\uc778\uc7ac \ud655\ubcf4<\/a><\/li>\n<li id=\"menu-item-720\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-for-startups\/\">\uc2a4\ud0c0\ud2b8\uc5c5<\/a><\/li>\n<li id=\"menu-item-721\"><a href=\"https:\/\/www.hoffman.com\/global-pr-agency\/\">\uae00\ub85c\ubc8c \ub9c8\ucf13<\/a><\/li>\n<li id=\"menu-item-728\"><a href=\"https:\/\/www.hoffman.com\/brand-innovation-agency\/\">\ud601\uc2e0\uc758 \ube0c\ub79c\ub4dc \uc18d\uc131 \uad6c\ucd95<\/a><\/li>\n<li id=\"menu-item-734\"><a href=\"https:\/\/www.hoffman.com\/tech-stories\/\">\ube44\ud14c\ud06c \uae30\uc5c5\uc774 \uae30\uc220 \uc911\uc810 \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud558\ub3c4\ub85d \uc9c0\uc6d0<\/a><\/li>\n<li id=\"menu-item-740\"><a href=\"https:\/\/www.hoffman.com\/b2b-blogging-strategy\/\">\ub9e4\ub825\uc774 \uc804\ud600 \uc5c6\ub294 B2B \ube14\ub85c\uadf8<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Solving Pain Points Executing a traditional PR program to build a company&#8217;s public profile &#8211; anchored in earned media &#8211; has value \ud83d\udcb0. Securing media coverage brings credibility to a &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/ko\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}