Digital Account Executive

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Website DailyBrew The Hoffman Agency

Are you social?

We view ourselves as an integrated communications consultancy that solves business problems — better yet, hard business problems — for tech companies.

While our heritage lies in earned media and PR, we are increasingly executing “blended” campaigns that include owned media and paid media. The time is right to bring on a Digital Account Specialist (AC/AE level) to help us grow.

The Fundamentals

  • Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations
  • Measure your success on each platform sharing actionable insights with your account teams and clients
  • Work with the PR teams to uncover opportunities to expand the engagement into digital
  • Support new business and current client research efforts through social listening tools
  • Collaborate with PR, Creative, and senior leadership to produce great work
  • Stay current on digital marketing trends and potential new channels and strategies to keep ahead of the curve
  • Utilize our digital tech stack to work smarter and measure performance
  • Believe in the adage for content, “show, don’t tell”
  • Forge relationships with the Agency’s digital colleagues in the US, Asia and Europe
  • Promote and evangelize integrated digital best practices across the Agency

The Exciting Stuff (not that the fundamentals aren’t exciting)

  • Do great work on multiple social and digital channels.
  • Work with creative to craft visual stories we can tell on social media
  • Track the effectiveness of social media posts, campaigns and creative then recommend optimizations

Functional Expertise

  • Understand concepts of SEO, SEM, PPC and other acronyms that fall under the digital umbrella
  • Data (Google Analytics) analytics and supporting tools
  • Social media best practices
  • Recognize compelling content isn’t riddled with showy adjectives and adverbs
  • Develop social media strategies based on client objectives and content needs
  • Ability to pinch hit as a copywriter
  • Recognize email marketing has a place in the mix
  • Audience targeting
  • Content strategy
  • Project and account management (including ability to prioritize)
  • Nice to have:
    • Paid social experience
    • Knack for snappy social copy
    • Do you WordPress?
    • Understanding of marketing automation platforms like HubSpot and/or Marketo is also a plus

Intangibles

  • Is constantly thinking about social media and how our brands can communicate on these platforms
  • Thirst for learning about technology, social media, and marketing
  • Accountable
  • Cultivates teamwork and a mentality that the team’s success is everyone’s success
  • Has knack for taking complex information and reshaping it so others can understand it
  • Knows how to communicate with clients and even push back when appropriate
  • Loves a challenge
  • Brave, which leads to creativity
  • Can problem-solve
  • Has a sense of humor (required!)

We are a company that values diversity and inclusion. We also “care.”

Come join us in pushing — and periodically shoving — the boundaries of communications.

A competitive salary, benefits package and career advancement opportunities will be offered to the successful candidate. We also provide a generous PTO package, four-week sabbatical after four years, and a flexible work environment.

If you are interested in this position, please send your resume to [email protected].

We will contact all shortlisted candidates.

To apply for this job email your details to ResumeUS@hoffman.com