{"id":9141,"date":"2026-03-03T11:20:21","date_gmt":"2026-03-03T19:20:21","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=9141"},"modified":"2026-07-06T23:41:16","modified_gmt":"2026-07-07T06:41:16","slug":"earned-ai-discovery","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/ja\/services\/earned-ai-discovery\/","title":{"rendered":"\u751f\u6210AI\u6700\u9069\u5316"},"content":{"rendered":"<h2>\n\t\t\t\u30b5\u30fc\u30d3\u30b9\t<\/h2>\n    \u751f\u6210AI\u6700\u9069\u5316  \n\t<h1 class=\"translation-block\"><em> \u751f\u6210AI\u6700\u9069\u5316\u3068\u306f\u3001 <\/em> AI\u306e\u56de\u7b54\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u51fa\u3066\u304f\u308b\u304b\u6c17\u306b\u3057\u305f\u3053\u3068\u3042\u308a\u307e\u3059\u304b\uff1f<span style=\"font-weight: 400\"><\/span><\/h1>\n\t<h3 class=\"translation-block\">\u3057\u304b\u3082\u3001 <span class=\"popover-trigger popover-inline\" data-popover-src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/Proof-Rollover.gif\">\u88cf\u4ed8\u3051<\/span> \u306e\u3042\u308b\u5f62\u3067\u3002<\/h3>\n\t<h3>Not just a mention, but visibility that&#8217;s backed by credible sources people can trust.<\/h3>\n<h3>\n\t\t\tTo make this measurable, we built GEDI\u2122.\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/04\/GEDI-icon-TM.svg\" alt=\"GEDI-icon-TM\" height=\"133\" width=\"133\" title=\"GEDI-icon-TM\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h2>Generative Engine Discovery Insights<\/h2>\n<h3>\n\t\t\tGEDI\u306f\u3001\u72ec\u81ea\u958b\u767a\u306e\u8abf\u67fb\u30fb\u5206\u6790\u30a8\u30f3\u30b8\u30f3\u3067\u3059\u3002\u4ee5\u4e0b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\uff1a\t<\/h3>\n\t<ul>\n<li>\u751f\u6210AI\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u3055\u307e\u3056\u307e\u306a\u691c\u7d22\u30b7\u30ca\u30ea\u30aa\u3067\u5b89\u5b9a\u3057\u3066\u9732\u51fa\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3069\u306e\u3088\u3046\u306a\u7acb\u3061\u4f4d\u7f6e\u306b\u3042\u308b\u304b<\/li>\n<li>AI\u306e\u56de\u7b54\u3092\u652f\u3048\u3066\u3044\u308b\u30bd\u30fc\u30b9\u3084\u5f15\u7528\u5143\u306f\u3069\u308c\u304b<\/li>\n<li>\u6539\u5584\u306b\u5411\u3051\u3066\u3001\u6b21\u306b\u6253\u3064\u3079\u304d\u624b\u306f\u4f55\u304b<\/li>\n<\/ul>\n\t<ul>\n<li><a href=\"#what-you-get\">\u672c\u30b5\u30fc\u30d3\u30b9\u3067\u5f97\u3089\u308c\u308b\u6210\u679c<\/a><\/li>\n<li><a href=\"#how-it-works\">\u30b5\u30fc\u30d3\u30b9\u306e\u4ed5\u7d44\u307f<\/a><\/li>\n<li><a href=\"#gedi-difference\">GEDI\u306a\u3089\u3067\u306f\u306e\u5f37\u307f<\/a><\/li>\n<li><a href=\"#engagements\">\u4e3b\u306a\u6d3b\u7528\u30b7\u30fc\u30f3<\/a><\/li>\n<li><a href=\"#bottom-line\">\u7d50\u8ad6<\/a><\/li>\n<\/ul>\n<h2  id=\"what-you-get\">\n\t\t\t\u672c\u30b5\u30fc\u30d3\u30b9\u3067\u5f97\u3089\u308c\u308b\u6210\u679c\t<\/h2>\n\t<p>You&#8217;ll walk away with clarity on three things:<\/p>\n<h4>\n\t\t\t\u9732\u51fa\u72b6\u6cc1\t<\/h4>\n\t<p>Where you show up, where you don&#8217;t and what tends to trigger inclusion.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/1-GEDI-Services_Visibility-1.png\" alt=\"1-GEDI-Services_Visibility-1\" height=\"522\" width=\"720\" title=\"1-GEDI-Services_Visibility-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/2-GEDI-Services_Visibility-2.png\" alt=\"2-GEDI-Services_Visibility-2\" height=\"522\" width=\"720\" title=\"2-GEDI-Services_Visibility-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\tAccuracy &#038; Narrative\t<\/h4>\n\t<p>How AI describes you &#8211; and whether it matches how you want to be understood.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/3-GEDI-Services_Accuracy-and-Narrative-1.png\" alt=\"3-GEDI-Services_Accuracy-and-Narrative-1\" height=\"522\" width=\"720\" title=\"3-GEDI-Services_Accuracy-and-Narrative-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t\u60c5\u5831\u6e90\u306e\u4fe1\u983c\u6027\t<\/h4>\n\t<p>AI\u304c\u81ea\u793e\uff08\u307e\u305f\u306f\u7af6\u5408\uff09\u306b\u3064\u3044\u3066\u8a9e\u308b\u969b\u306b\u5f15\u7528\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b9\u306f\u3069\u308c\u304b\u3002\u305d\u306e\u30bd\u30fc\u30b9\u304c\u672c\u5f53\u306b\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6b63\u3057\u304f\u4f1d\u3048\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/4-GEDI-Services_Authority-1.png\" alt=\"4-GEDI-Services_Authority-1\" height=\"522\" width=\"720\" title=\"4-GEDI-Services_Authority-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"how-it-works\">\n\t\t\t\u30b5\u30fc\u30d3\u30b9\u306e\u4ed5\u7d44\u307f\t<\/h2>\n\t<p>\u30b7\u30f3\u30d7\u30eb\u3067\u518d\u73fe\u6027\u306e\u3042\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n<h4>\n\t\t\t\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u306e\u5b9a\u7fa9\t<\/h4>\n\t<p>We map the real prompts and scenarios your audiences use when they&#8217;re evaluating options &#8211; not just generic keywords.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/5-GEDI-Services_Discovery-1.png\" alt=\"5-GEDI-Services_Discovery-1\" height=\"522\" width=\"720\" title=\"5-GEDI-Services_Discovery-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t2\uff09\u8907\u6570\u30a8\u30f3\u30b8\u30f3\u3067\u6a2a\u65ad\u8a3a\u65ad\t<\/h4>\n\t<p>\u4e3b\u8981\u306a\u751f\u6210AI\u30a8\u30f3\u30b8\u30f3\u5168\u4f53\u306b\u5bfe\u3057\u3066\u7d71\u4e00\u3057\u305f\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u30d1\u30bf\u30fc\u30f3\u3084\u629c\u3051\u6f0f\u308c\u3001\u56de\u7b54\u306e\u4e00\u8cab\u6027\u3084\u5909\u52d5\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/6-GEDI-Services_Benchmark-1.png\" alt=\"6-GEDI-Services_Benchmark-1\" height=\"522\" width=\"720\" title=\"6-GEDI-Services_Benchmark-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t3\uff09\u6839\u62e0\u3068\u306a\u308b\u60c5\u5831\u3092\u8a18\u9332\u3059\u308b\t<\/h4>\n\t<p>We document the citations and sources that appear &#8211; and the ones that should.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/7-GEDI-Services_Capture-the-receipts-1.png\" alt=\"7-GEDI-Services_Capture-the-receipts-1\" height=\"522\" width=\"644\" title=\"7-GEDI-Services_Capture-the-receipts-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/8-GEDI-Services_Capture-the-receipts-2.png\" alt=\"8-GEDI-Services_Capture-the-receipts-2\" height=\"522\" width=\"644\" title=\"8-GEDI-Services_Capture-the-receipts-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t4\uff09\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6253\u3061\u624b\u306b\u5909\u3048\u308b\t<\/h4>\n\t<p>\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u512a\u5148\u5ea6\u4ed8\u304d\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u3059\u3050\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u6539\u5584\u70b9\u304b\u3089\u3001\u4e2d\u9577\u671f\u7684\u306a\u30a2\u30fc\u30f3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u307e\u3067\u3001\u5b9f\u52d9\u306b\u843d\u3068\u3057\u8fbc\u3081\u308b\u5f62\u3067\u304a\u6e21\u3057\u3057\u307e\u3059\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/9-GEDI-Services_Reports-1.png\" alt=\"9-GEDI-Services_Reports-1\" height=\"758\" width=\"1236\" title=\"9-GEDI-Services_Reports-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"gedi-difference\">\n\t\t\tGEDI\u306a\u3089\u3067\u306f\u306e\u5f37\u307f\t<\/h2>\n\t<p class=\"translation-block\">\u300cGEO\u5bfe\u7b56\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u696d\u754c\u3067\u3082\u805e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u79c1\u305f\u3061\u304c\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u306f\u30a2\u30fc\u30f3\u30c9\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u3067\u3059\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/10-GEDI-Services_Different-1.png\" alt=\"10-GEDI-Services_Different-1\" height=\"522\" width=\"946\" title=\"10-GEDI-Services_Different-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p class=\"translation-block\">\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u306a\u305c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u3093\u306a\u60c5\u5831\u6e90\u304c\u305d\u306e\u6839\u62e0\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u307e\u3067\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>Because in AI answers, citations aren&#8217;t decoration. They&#8217;re the mechanism of trust.<\/p>\n<h2  id=\"engagements\">\n\t\t\t\u4e3b\u306a\u6d3b\u7528\u30b7\u30fc\u30f3\t<\/h2>\n\t<ul>\n<li><strong>\u6d3b\u7528\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u8abf\u67fb\uff1a<\/strong>\u73fe\u6642\u70b9\u3067\u306e\u30a2\u30fc\u30f3\u30c9AI\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u305f\u3044<\/li>\n<li><strong>\u56db\u534a\u671f\u3054\u3068\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff1a<\/strong>\u7d99\u7d9a\u7684\u306b\u6539\u5584\u72b6\u6cc1\u3084\u5e02\u5834\u5909\u5316\u3092\u8ffd\u3044\u305f\u3044<\/li>\n<li><strong>\u7d99\u7d9a\u7684\u30a2\u30c9\u30d0\u30a4\u30b6\u30ea\u30fc\uff1a<\/strong>AI\u306b\u304a\u3051\u308b\u81ea\u793e\u30ca\u30e9\u30c6\u30a3\u30d6\u3092\u6226\u7565\u7684\u306b\u69cb\u7bc9\u30fb\u7ba1\u7406\u3057\u305f\u3044\u4f01\u696d\u5411\u3051<\/li>\n<\/ul>\n<h2  id=\"bottom-line\">\n\t\t\t\u7d50\u8ad6\t<\/h2>\n\t<p>If customers are discovering brands inside AI answers, you don&#8217;t want to leave that discovery to chance.<\/p>\n<p>GEDI\u3092\u4f7f\u3048\u3070\u3001\u73fe\u72b6\u628a\u63e1\u304b\u3089\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Our latest GEDI report, <em><strong>Understanding AI Discovery in B2B Technology Markets<\/strong><\/em>, has sparked conversation across the telecoms media, including <a id=\"menurg8g\" title=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3a%2f%2fwww.telecoms.com%2fai%2ftrade-media-is-not-just-surviving-the-ai-era-in-telecoms-it-is-helping-write-it-&amp;data=05%7c02%7cjdulzo%40hoffman.com%7ce593c2a3f3954a24d60508ded6116a74%7c483be265d5f84bec8127a1b8bd8c2ab9%7c0%7c0%7c639183567473396004%7cunknown%7ctwfpbgzsb3d8eyjfbxb0eu1hcgkionrydwusilyioiiwljaumdawmcisilaioijxaw4zmiisikfoijoitwfpbcisilduijoyfq%3d%3d%7c0%7c%7c%7c&amp;sdata=1f2izuzmwymwfp7dt5l1d8fktufioqtiy21zr1bmgsm%3d&amp;reserved=0\" href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.telecoms.com%2Fai%2Ftrade-media-is-not-just-surviving-the-ai-era-in-telecoms-it-is-helping-write-it-&amp;data=05%7C02%7Cjdulzo%40hoffman.com%7Ce593c2a3f3954a24d60508ded6116a74%7C483be265d5f84bec8127a1b8bd8c2ab9%7C0%7C0%7C639183567473396004%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=1F2IzuzMwYmWFP7DT5L1D8FkTUfIOQtiY21zR1BmGSM%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link Telecoms.com\">Telecoms.com<\/a>, <a id=\"menurg8i\" title=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3a%2f%2fthe-mobile-network.com%2f2026%2f06%2fwhy-telecoms-trade-media-matters-more-in-the-ai-discovery-era%2f&amp;data=05%7c02%7cjdulzo%40hoffman.com%7ce593c2a3f3954a24d60508ded6116a74%7c483be265d5f84bec8127a1b8bd8c2ab9%7c0%7c0%7c639183567473419166%7cunknown%7ctwfpbgzsb3d8eyjfbxb0eu1hcgkionrydwusilyioiiwljaumdawmcisilaioijxaw4zmiisikfoijoitwfpbcisilduijoyfq%3d%3d%7c0%7c%7c%7c&amp;sdata=qvnmkyjec4tb4uzyuyddg%2bejiqzsur3krpdi%2b0prwmw%3d&amp;reserved=0\" href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fthe-mobile-network.com%2F2026%2F06%2Fwhy-telecoms-trade-media-matters-more-in-the-ai-discovery-era%2F&amp;data=05%7C02%7Cjdulzo%40hoffman.com%7Ce593c2a3f3954a24d60508ded6116a74%7C483be265d5f84bec8127a1b8bd8c2ab9%7C0%7C0%7C639183567473419166%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=QVNmkyJEC4tB4uZyuYdDg%2BejiQzSur3KRpdI%2B0prWmw%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link The Mobile Network\">The Mobile Network<\/a>\u00a0\u3057\u3066 <a id=\"menurg8k\" title=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3a%2f%2fwww.mobileeurope.co.uk%2fai-discovery-is-the-biggest-opportunity-facing-telecoms-marketers%2f&amp;data=05%7c02%7cjdulzo%40hoffman.com%7ce593c2a3f3954a24d60508ded6116a74%7c483be265d5f84bec8127a1b8bd8c2ab9%7c0%7c0%7c639183567473438613%7cunknown%7ctwfpbgzsb3d8eyjfbxb0eu1hcgkionrydwusilyioiiwljaumdawmcisilaioijxaw4zmiisikfoijoitwfpbcisilduijoyfq%3d%3d%7c0%7c%7c%7c&amp;sdata=i1tfyduc1iev1efpzax8ry1wgw5bemp5qee%2bhj%2begf4%3d&amp;reserved=0\" href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.mobileeurope.co.uk%2Fai-discovery-is-the-biggest-opportunity-facing-telecoms-marketers%2F&amp;data=05%7C02%7Cjdulzo%40hoffman.com%7Ce593c2a3f3954a24d60508ded6116a74%7C483be265d5f84bec8127a1b8bd8c2ab9%7C0%7C0%7C639183567473438613%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=i1TFyDUc1Iev1EfPZAx8RY1wgW5BeMP5QEE%2BHj%2BEgF4%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link Mobile Europe\">Mobile Europe<\/a>, with further discussion through a <a id=\"menurg8m\" title=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3a%2f%2fwww.telecomtv.com%2fcontent%2fai%2fcan-gedi-be-a-force-in-telco-sector-insight-discovery-55757%2f&amp;data=05%7c02%7cjdulzo%40hoffman.com%7ce593c2a3f3954a24d60508ded6116a74%7c483be265d5f84bec8127a1b8bd8c2ab9%7c0%7c0%7c639183567473670139%7cunknown%7ctwfpbgzsb3d8eyjfbxb0eu1hcgkionrydwusilyioiiwljaumdawmcisilaioijxaw4zmiisikfoijoitwfpbcisilduijoyfq%3d%3d%7c0%7c%7c%7c&amp;sdata=cilw%2fqlljq%2frgpxldlsm1kq82oigfl3tchtsnzpdv%2bm%3d&amp;reserved=0\" href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.telecomtv.com%2Fcontent%2Fai%2Fcan-gedi-be-a-force-in-telco-sector-insight-discovery-55757%2F&amp;data=05%7C02%7Cjdulzo%40hoffman.com%7Ce593c2a3f3954a24d60508ded6116a74%7C483be265d5f84bec8127a1b8bd8c2ab9%7C0%7C0%7C639183567473670139%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=cIlW%2FQLlJq%2FRGPXLdLSm1kq82OiGfl3TCHtSnZPDv%2BM%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link TelecomTV interview\">TelecomTV interview<\/a>\u00a0and the <a id=\"menurg8o\" title=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3a%2f%2fwww.telecoms.com%2fai%2fthe-telecoms-com-podcast-ai-optimisation-dtw-and-iot&amp;data=05%7c02%7cjdulzo%40hoffman.com%7ce593c2a3f3954a24d60508ded6116a74%7c483be265d5f84bec8127a1b8bd8c2ab9%7c0%7c0%7c639183567473699917%7cunknown%7ctwfpbgzsb3d8eyjfbxb0eu1hcgkionrydwusilyioiiwljaumdawmcisilaioijxaw4zmiisikfoijoitwfpbcisilduijoyfq%3d%3d%7c0%7c%7c%7c&amp;sdata=kbc0dxxtiehylwrogrnoxllikbc8n2bbdonsmqfexao%3d&amp;reserved=0\" href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.telecoms.com%2Fai%2Fthe-telecoms-com-podcast-ai-optimisation-dtw-and-iot&amp;data=05%7C02%7Cjdulzo%40hoffman.com%7Ce593c2a3f3954a24d60508ded6116a74%7C483be265d5f84bec8127a1b8bd8c2ab9%7C0%7C0%7C639183567473699917%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=KBc0dxxTIEHyLWROGrNoXLlIKbc8N2BbdonsMqFEXAo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link Telecoms.com podcast\">Telecoms.com podcast<\/a>. Telecoms is one of our priorities because the report found that trade media plays a particularly strong role in AI discovery in this sector, generating the highest earned-media citation share of the technology markets studied. But GEDI is not a telecoms-only proposition. We will revisit enterprise technology, fintech and cybersecurity in the coming months, as we continue to examine how earned media, owned content and authority sources shape AI visibility across B2B technology markets.<\/p>\n<p>For more information about earned AI discovery and GEDI, please reach out to us.<\/p>\n<h3>\n\t\t<a href=\"mailto:kgarcia@hoffman.com\" title=\"Kate Garcia\"  target=\"_self\">\n\t\t\tKate Garcia\t\t<\/a>\n\t<\/h3>\n<h3>\n\t\t\tVice President, Digital\t<\/h3>\n<h3>\n\t\t\t\u5317\u7c73\t<\/h3>\n<h3>\n\t\t<a href=\"mailto:tapitzsch@hoffman.com\" title=\"Takeo Apitzsch\"  target=\"_self\">\n\t\t\tTakeo Apitzsch\t\t<\/a>\n\t<\/h3>\n<h3>\n\t\t\tChief Digital Officer\t<\/h3>\n<h3>\n\t\t\tAPAC\t<\/h3>\n<h3>\n\t\t<a href=\"mailto:pnolan@hoffman.com\" title=\"Paul Nolan\"  target=\"_self\">\n\t\t\t Paul Nolan\t\t<\/a>\n\t<\/h3>\n<h3>\n\t\t\tCo-Managing Director\t<\/h3>\n<h3>\n\t\t\tUK\t<\/h3>\n\t<p><em>GEDI\u2122 is a proprietary consulting methodology developed by The Hoffman Agency. We built it to solve a specific problem: brands had no reliable way to understand how generative AI systems were representing them, much less what to do about it.\u00a0GEDI\u2122 spans two connected disciplines: strategic communications consulting (including public relations, marketing communications, and brand reputation advisory) and technology consulting that examines how generative AI platforms reference and describe your brand, your competitors, and your category. GEDI is delivered exclusively as a consulting and advisory engagement by The Hoffman Agency. There&#8217;s no software or platform that you need to download. Just our experienced people doing the work, and telling you what it means.<\/em><\/p>\n    <h2>\n            <a href=\"https:\/\/www.hoffman.com\/ja\/services\/\">\n                \u30b5\u30fc\u30d3\u30b9 \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-30\"><li id=\"menu-item-777\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-media\/\">\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2<\/a><\/li>\n<li id=\"menu-item-9162\"><a href=\"https:\/\/www.hoffman.com\/ja\/services\/earned-ai-discovery\/\" aria-current=\"page\">\u751f\u6210AI\u6700\u9069\u5316<\/a><\/li>\n<li id=\"menu-item-7406\"><a href=\"https:\/\/www.hoffman.com\/services\/story-studio\/\">Story Studio<\/a><\/li>\n<li id=\"menu-item-796\"><a href=\"https:\/\/www.hoffman.com\/services\/social-media\/\">SNS<\/a><\/li>\n<li id=\"menu-item-790\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-search\/\">\u30a2\u30fc\u30f3\u30c9\u30b5\u30fc\u30c1<\/a><\/li>\n<li id=\"menu-item-821\"><a href=\"https:\/\/www.hoffman.com\/services\/crisis-communications\/\">\u5371\u6a5f\u7ba1\u7406\u5e83\u5831<\/a><\/li>\n<li id=\"menu-item-822\"><a href=\"https:\/\/www.hoffman.com\/services\/corporate-communications\/\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a><\/li>\n<li id=\"menu-item-823\"><a href=\"https:\/\/www.hoffman.com\/services\/trainings\/\">\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/a><\/li>\n<li id=\"menu-item-789\"><a href=\"https:\/\/www.hoffman.com\/services\/content-marketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li>\n<li id=\"menu-item-824\"><a href=\"https:\/\/www.hoffman.com\/services\/branding-design\/\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30c7\u30b6\u30a4\u30f3<\/a><\/li>\n<li id=\"menu-item-825\"><a href=\"https:\/\/www.hoffman.com\/services\/performance-content\/\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4<\/a><\/li>\n<li id=\"menu-item-1940\"><a href=\"https:\/\/www.hoffman.com\/services\/employee-communications\/\">\u793e\u5185\u5e83\u5831<\/a><\/li>\n<li id=\"menu-item-1941\"><a href=\"https:\/\/www.hoffman.com\/services\/employer-branding-and-recruitment-marketing\/\">\u63a1\u7528\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Services Earned AI Discovery Earned AI Discovery is about showing up in AI answers &#8211; in the moments that matter \u2763. And showing up with . Not just a mention, &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9141","page","type-page","status-publish","hentry"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/9141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/comments?post=9141"}],"version-history":[{"count":2,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/9141\/revisions"}],"predecessor-version":[{"id":9482,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/9141\/revisions\/9482"}],"up":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/742"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/media?parent=9141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}