{"id":12,"date":"2022-09-26T17:04:28","date_gmt":"2022-09-27T00:04:28","guid":{"rendered":"https:\/\/www.hoffman.com\/our-jam\/"},"modified":"2026-02-10T18:47:45","modified_gmt":"2026-02-11T02:47:45","slug":"silicon-valley-pr-agency","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/ja\/silicon-valley-pr-agency\/","title":{"rendered":"\u79c1\u305f\u3061\u306e\u5f37\u307f"},"content":{"rendered":"\u79c1\u305f\u3061\u306e\u5f37\u307f  \n\t<h1>Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way.<\/h1>\n\t<h2>We believed this going back to the start of the Agency in 1987. We believe it today &#8211; a mentality that continually pushes us to evolve our offering and all that supports it.<\/h2>\n<h2>\n\t\t\tWe&#8217;re not afraid to zig when others zag.\t<\/h2>\n\t<p>\u4e16\u754c\u5404\u5730\u306e\u3059\u3079\u3066\u306e\u30aa\u30d5\u30a3\u30b9\u3067\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u7406\u5ff5\u306b\u57fa\u3065\u3044\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\t<li>\n\t\t\t<h3> \u73fe\u72b6\u306b\u6e80\u8db3\u3057\u306a\u3044<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u8ce2\u3044\u30ea\u30b9\u30af\u306e\u9078\u629e<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u30c1\u30fc\u30e0\u6307\u5411\u306e\u6587\u5316<\/h3>\t\t\n\t<\/li>\n\t\t<li>\n\t\t\t<h3> \u30d5\u30e9\u30c3\u30c8\u306a\u7d44\u7e54<\/h3>\t\t\n\t<\/li>\n\t<\/ul>\n\t<p>\u3082\u3061\u308d\u3093\u3001\u79c1\u305f\u3061\u306e\u30b7\u30cb\u30a2\u30fb\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306f\u3001\u81ea\u5206\u3067\u671d\u306e\u30b3\u30fc\u30d2\u30fc\u3084\u7d05\u8336\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\n\t<ul>\n<li><a href=\"#mission\">\u30df\u30c3\u30b7\u30e7\u30f3<\/a><\/li>\n<li><a href=\"#independent\">We&#8217;re Independent<\/a><\/li>\n<li><a href=\"#clients\">\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5f79\u5272<\/a><\/li>\n\n<\/ul>\n<h2  id=\"mission\" class=\"translation-block\"><span class=\"fl-heading-text\">\u79c1\u305f\u3061\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u3044\u305f\u3063\u3066\u30b7\u30f3\u30d7\u30eb\u3002 <br>\u300c\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u300d<\/span><\/h2>\n\t<p>If you were to ask 100 PR agencies if they&#8217;re client-centric, you&#8217;ll get 100 PR agencies answering with an emphatic &#8220;yes.&#8221; Yet their behavior and reward systems don&#8217;t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their &#8220;billability&#8221;.<\/p>\n<p>In contrast, we measure our account folks only on variables that matter to clients. This doesn&#8217;t mean we don&#8217;t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it&#8217;s not the lead pin which in turn motivates our account teams to focus on the client.<\/p>\n<p>We hired a HR company to survey our staff some time ago on a number of issues. They scored statements on a scale of one to ten with one being you&#8217;re delusional if you think this is true and ten being &#8220;absolutely!&#8221; Check out the following data:<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/chart-deliver-great-services-fixed.svg\" alt=\"The Hoffman Agency&#039;s No. 1 Mission is to Deliver Great Services to Our Clients\" height=\"378\" width=\"624\" title=\"chart-deliver-great-services-fixed\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"independent\">\n\t\t\tWhy You Should Care That We&#8217;re Independent\t<\/h2>\n\t<p>Consolidation has reshaped the communications industry, producing four humongous (great adjective) holding companies &#8211; Omnicom, IPG, WPP and Publicis &#8211; which control a huge percent of the budgets earmarked for consultancies.<\/p>\n<p>As an independent consultancy with scale and geographic reach, we&#8217;re an outlier.<\/p>\n<p>\u3053\u308c\u306f\u3001\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308c\u3070\u3001\u8ca1\u52d9\u5b9f\u7e3e\u3082\u81ea\u7136\u3068\u3064\u3044\u3066\u304f\u308b\u3053\u3068\u3092\u3055\u3089\u306b\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure data-animation-delay=\"0\" data-animation-duration=\"1\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-sophisticated-campaigns.svg\" alt=\"chart-sophisticated-campaigns\" height=\"472\" width=\"584\" title=\"\u30c1\u30e3\u30fc\u30c8-\u6d17\u7df4\u3055\u308c\u305f-\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<blockquote><p>\u79c1\u305f\u3061\u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068<\/p>\n<p><em>\u30cf\u30a4\u30bf\u30c3\u30c1\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u53cc\u65b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/em><\/p><\/blockquote>\n<h2  id=\"clients\">\n\t\t\t\u601d\u3044\u3084\u308a\u6587\u5316\u306b\u304a\u3051\u308b<br>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5f79\u5272\t<\/h2>\n\t<p>\u601d\u3044\u3084\u308a\u3084\u5229\u4ed6\u7684\u306a\u884c\u52d5\u306f\u3001\u3042\u305f\u304b\u3082\u6210\u529f\u3068\u5171\u5b58\u3067\u304d\u306a\u3044\u304b\u306e\u3088\u3046\u306b\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u79c1\u305f\u3061\u306f\u3001\u9ad8\u3044\u76ee\u6a19\u3092\u63b2\u3052\u3001\u4e16\u754c\u6700\u9ad8\u7d1a\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u540c\u50da\u3092\u601d\u3044\u3084\u308a\u3001\u4ed6\u4eba\u306e\u6210\u529f\u306b\u8ca2\u732e\u3057\u306a\u304c\u3089\u3001\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u884c\u52d5\u6307\u91dd\u306f\u3001\u65e5\u3005\u306e\u696d\u52d9\u3092\u901a\u3058\u3066\u3001\u5168\u793e\u7684\u306b\u601d\u3044\u3084\u308a\u306e\u6587\u5316\u3092\u91b8\u6210\u3057\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u5468\u308a\u3078\u306e\u5bc4\u4e0e\u3092\u8a55\u4fa1\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u5831\u916c\u3092\u652f\u6255\u3044\u307e\u3059\u3002<\/p>\n<p>Given a choice between nice behavior and nasty behavior, what&#8217;s easier on the soul?<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u3053\u304b\u3089\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3053\u306e\u601d\u60f3\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u884c\u52d5\u306b\u3082\u95a2\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\t<blockquote><p class=\"translation-block\">\u30db\u30d5\u30de\u30f3\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3067\u306e\u7d4c\u9a13\u306b\u6700\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u306e\u306f\uff1f<\/p><\/blockquote>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/09\/chart-greatest-impact.svg\" alt=\"chart-greatest-impact\" height=\"330\" width=\"345\" title=\"\u30c1\u30e3\u30fc\u30c8\u6700\u5927\u306e\u5f71\u97ff\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>Our internal employee surveys over the years show that our client contacts have the second most impact on the experience of our employees after the person&#8217;s direct manager.<\/p>\n<p>We don&#8217;t seek out clients with the backbone of a marshmallow. We expect our clients to have high standards. We have high standards. And if something goes awry, it should be brought to our attention with the expectation of a course correction.<\/p>\n<p class=\"translation-block\">\u305f\u3060\u3057\u3001\u5f53\u793e\u306e\u30c1\u30fc\u30e0\u306b\u554f\u984c\u3092\u77e5\u3089\u305b\u308b\u969b\u3001\u610f\u56f3\u7684\u306b\u4e0d\u5feb\u306a\u4f1d\u3048\u65b9\u3092\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u5efa\u8a2d\u7684\u306a\u4f1a\u8a71\u3092\u3059\u308b\u3064\u3082\u308a\u304c\u306a\u3044\u3068\u5224\u660e\u3057\u305f\u5834\u5408\u3001\u307e\u305a\u306f\u72b6\u6cc1\u306e\u6539\u5584\u306b\u52aa\u3081\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u6539\u5584\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u305d\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u624b\u3092\u5f15\u304f\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002\u4f8b\u3048\u5927\u624b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u5931\u3046\u3053\u3068\u306b\u306a\u308b\u3068\u3057\u3066\u3082\u3001\u793e\u54e1\u3092\u5b88\u308b\u305f\u3081\u306b\u306f\u77ed\u671f\u7684\u306a\u640d\u5931\u3082\u8a31\u5bb9\u3057\u307e\u3059\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.hoffman.com\/how-clients-get-the-most-out-of-us\/\" target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/11\/Client-Agency-Relationships-11-14-22.jpg\" alt=\"How Clients Get the Most Out of Us\" height=\"428\" width=\"761\" title=\"\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4ee3\u7406\u5e97\u95a2\u4fc2-11-14-22\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n\t<p>\u5f53\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306f\u3001 <\/p>\n  <a href=\"https:\/\/www.hoffman.com\/client-agency-relationships\/\" target=\"_self\">\n    \u3053\u3061\u3089\u306e\u30b9\u30e9\u30a4\u30c9\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002  <\/a>\n    <h2>\n            <a href=\"\/ja\/silicon-valley-pr-agency\/\">\n                \u79c1\u305f\u3061\u306e\u5f37\u307f \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-19\"><li id=\"menu-item-388\"><a href=\"https:\/\/www.hoffman.com\/ja\/tech-pr\/\">\u30c6\u30c3\u30afPR<\/a><\/li>\n<li id=\"menu-item-389\"><a href=\"https:\/\/www.hoffman.com\/ja\/storytelling-in-pr\/\">\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3044\u3064\u3082\u305d\u3053\u306b\u3042\u308b<\/a><\/li>\n<li id=\"menu-item-6759\"><a href=\"https:\/\/www.hoffman.com\/silicon-valley-pr-agency\/whats-happening\/\">What&#8217;s Happening (Blog)<\/a><\/li>\n<li id=\"menu-item-441\"><a target=\"_blank\" href=\"https:\/\/www.ishmaelscorner.com\/\" rel=\"nofollow noopener\">Ishmael&#8217;s Corner (Blog)<\/a><\/li>\n<li id=\"menu-item-386\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-awards\/\">\u53d7\u8cde\u6b74<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Our Jam Like so many \ud83d\udcc1 companies born in \u25a4 Silicon Valley, we believe there&#8217;s a better way. We believed this going back to the start of the Agency in &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/ja\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}