The Hoffman Agency, Donitza PR Form Partnership to Help Israeli Tech Companies Build Global Awareness

Leading Silicon Valley-based communications agency combines expertise with top Tel Aviv tech marketing specialists

TEL AVIV, Israel,  March 26, 2015The Hoffman Agency, a global communications consultancy, and Donitza PR-DMC, a specialized firm engrained in the Israel high tech and start-up ecosystem, have announced a partnership through which they will provide integrated communications services for emerging Israel-based companies. The two firms will combine their expertise in content creation, media relations and digital marketing techniques to develop programs that effectively position clients in competitive markets locally and worldwide.

The firms plan to offer pre-packaged “PR starter kits” that will help start-ups target specific markets or geographies. Services will assist with baseline messaging, content and core media relations programs. Modular add-ons for tactics such as social media, SEO, blog development, events and other programs can be added. Efficient and transparent billing and administrative practices will also streamline the engagement process for clients.

“This is an ideal combination of resources and expertise with proven tech DNA and forward-thinking business models. Together, we can help Israel’s entrepreneurs expand into new markets worldwide and build awareness with customers, press, investors and partners,” said Mike Sottak, Managing Director for EMEA at Hoffman.

Nahum Donitza, CEO of Donitza added, “As one of the leading centers of technological innovations in the world, Israel has made a great impact on many industries, and the pipeline of new innovation coming from the start-up community here is world class. With Hoffman’s global reach and experience in technology sectors and Donitza’s knowledge of the local ecosystem and business culture, this will further help elevate the reputation of Israel’s technology prowess.”

Hoffman offers a global operation that includes experienced teams of communications professionals in key markets, including Silicon Valley in the US, Beijing and Shanghai, Tokyo, Seoul, Hong Kong, Singapore, London and Berlin. The firm’s award-winning approach to story-telling and high impact, measurable communications programs has built it a client base that ranges from multi-billion dollar leaders to dynamic start-ups breaking new ground with disruptive innovations.

Donitza has a well-earned reputation as one of the most effective and deeply entrenched agencies in Israel, with a long track record of assisting companies in a wide spectrum of technology areas, including semiconductors, enterprise software, IT, telecom, mobile, consumer, medical, security and nanotech. The firm’s network reaches deep into the Israel media, venture capital and research communities.

Both Hoffman and Donitza build their communication programs on a foundation of deep knowledge in technology and the infrastructure that influences it. By first helping clients craft effective messaging strategies, they can then design optimized communications programs that include:

  • Comprehensive media and influencer relations initiatives on a local and global level
  • High visibility editorial and events programs worldwide
  • Comprehensive content development support for web, social media, sales, investor and other programs
  • Effective digital marketing efforts that include the latest in Internet marketing, social media and SEO/SEM campaigns

About The Hoffman Agency

One of the few independent PR consultancies with global reach, The Hoffman Agency brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. The Agency operates nine offices across Europe, the U.S. and Asia. More information can be found at

About Donitza PR

Donitza PR is a specialized PR consulting agency focusing on high-tech, biomed and mobile oriented companies. The agency has acquired a wealth of experience during 18 years of representing some of the hottest start-ups as well as well-known global brands. The agency is based in Tel Aviv, Israel. More information can be found at