{"id":73,"date":"2022-10-06T16:50:43","date_gmt":"2022-10-06T23:50:43","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=73"},"modified":"2025-07-28T16:48:46","modified_gmt":"2025-07-28T23:48:46","slug":"tech-pr","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/id\/tech-pr\/","title":{"rendered":"Tech PR"},"content":{"rendered":"<h2>\n\t\tMoto Kami\n\t<\/h2>\n    Tech PR  \n\t<h1 class=\"translation-block\">Technology PR is<br> <em>embedded in our \u2592 DNA<\/em>.<\/h1>\n\t<h2>Klien pertama kami adalah perusahaan CD-ROM bernama Meridian Data, di mana perangkat seukuran <span class='popover-trigger popover-inline' data-popover-src='https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/washing-machine.jpg'>MESIN CUCI<\/span> memungkinkan perusahaan menyimpan hingga 200.000 halaman  dalam sebuah compact disc - konsep yang cukup radikal pada waktu itu.<\/h2>\n\t<h3>Keahlian utama kami adalah <em>memahami konsep yang rumit.<\/em><\/h3>\n\t<p>Kami memiliki pengalaman melayani hampir setiap sudut dalam industri teknologi:<\/p>\n\t<ul>\n<li>Semikonduktor<\/li>\n<li>Telekomunikasi<\/li>\n<li>SaaS<\/li>\n<li>Cloud computing<\/li>\n<li>Cybersecurity<\/li>\n<li>Energi<\/li>\n<li>Aplikasi seluler<\/li>\n<\/ul>\n\t<ul>\n<li>Consumer tech<\/li>\n<li>Analisis data<\/li>\n<li> Fintech <\/li>\n<li>Elektrifikasi mobil<\/li>\n<li>Data center<br>\n<\/li>\n<li>Application development<\/li>\n<\/ul>\n\t<p><em>Dan daftar ini akan terus bertambah.<\/em><\/p>\n\t<ul>\n<li><a href=\"#news\">Siaran Pers<\/a><\/li>\n<li><a href=\"#supply\">Supply dan Demand<\/a><\/li>\n<li><a href=\"#holistic\">Pendekatan yang menyeluruh<\/a><\/li>\n<\/ul>\n<h2>\n\t\tSiaran Pers Saja Tidak Cukup untuk PR di Bidang Teknologi\n\t<\/h2>\n\t<p>Internet telah menjadikan siaran pers sebagai sebuah komoditas di sektor teknologi.<\/p>\n<p>Most people accept this statement as true. Few understand what exactly has transpired. With this in mind, we&#8217;ve charted a timeline that captures key milestones.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/news-release-chart.svg\" alt=\"Timeline that captures key milestones from Postal Service, Teletype, Satellites and Internet\" itemprop=\"image\" height=\"354\" width=\"687\" title=\"bagan rilis berita\" onerror=\"this.style.display='none'\">\n\t<p>The news release was invented in 1906. With minimum effort, journalists could write stories based on a news release, and those stories appeared fresh because their readers couldn&#8217;t find the information elsewhere. This advantage disappeared in 1996 when news release distribution services started flinging announcements to the masses via the internet.<\/p>\n<p>It took some time to erode the status quo. Muscle memory doesn&#8217;t change so easily in the world of journalism. Still, 25-plus years later, we can safely say that the commoditization of the news release is complete.<\/p>\n<p>This memo hasn&#8217;t reached many consultancies (and companies).<\/p>\n<p>Don&#8217;t misunderstand us. We&#8217;re not anti-news release.<\/p>\n<p>Our client PR campaigns do include news releases for major announcements, elevating the customer&#8217;s voice and disclosure (for public companies). We also recognize that tech companies sometimes distribute news releases with objectives other than securing media coverage. That&#8217;s fine. What we don&#8217;t want to do is waste budget pitching the type of minor announcements that journalists don&#8217;t cover.<\/p>\n\t<blockquote><p>Kami memusatkan perhatian media pada klien kami dengan menekankan <em>pada storytelling tunggal + thought leadership.<\/em><\/p><\/blockquote>\n\t<p>Siaran pers berperan sebagai pendukung.<\/p>\n<p>Simak artikel ini untuk menelusuri topik ini.<\/p>\n<h2>\n\t\tAligning Tech PR &#8220;Supply&#8221; with Journalism &#8220;Demand&#8221;\n\t<\/h2>\n\t<p>The supply versus demand equation doesn&#8217;t play in favor of technology PR campaigns.<\/p>\n<p>Dengan menerapkan teori ini pada relasi media, kami berhasil menyimpulkan bagan berikut ini.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/supply-demand-chart.svg\" alt=\"Chart with High\/Low Journalistic Demand, High\/Low PR Supply\" itemprop=\"image\" height=\"378.244\" width=\"533.669\" title=\"grafik penawaran-permintaan\" onerror=\"this.style.display='none'\">\n\t<p>Sederhananya, apa yang dinilai sangat penting oleh jurnalis merupakan hal yang memakan waktu paling singkat bagi PR, dan apa yang kurang bernilai penting bagi jurnalis, yakni siaran pers, merupakan hal yang paling penting bagi PR.<\/p>\n<p>Our rough calculations put the number of news releases distributed in the U.S. at 722,000 a few years ago. Figuring around 30 hours per news release &#8211; sourcing, writing, review cycles and editing &#8211; at $200 per hour translates into a $4,332,000,000 investment across the public relations industry (U.S.). No doubt, the investment in news releases on a global basis has only grown over time.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/pr-investment-graphic.svg\" alt=\"$4,332,000,000 PR Investment\" itemprop=\"image\" height=\"295\" width=\"523\" title=\"grafis pra-investasi\" onerror=\"this.style.display='none'\">\n\t<p>That&#8217;s a lot of money for a form of communications that often has the impact of wallpaper in your Aunt Zelda&#8217;s house.<\/p>\n<p>Worse, it causes much of the rancor in the journalist\/PR relationship. Companies, frustrated by the lack of ROI from announcements, send PR to pummel journalists into submission to write about announcements they don&#8217;t care about.<\/p>\n<p>To better align PR-generated content with journalistic demand, our campaigns put more energy and investment in creating content that&#8217;s not in the public domain and thought leadership.<\/p>\n<p>Hal inilah yang bernilai bagi para jurnalis.<\/p>\n<h2>\n\t\tPendekatan Holistik untuk Membangun Brand Berbasis Teknologi\n\t<\/h2>\n\t<p>We have devoted a considerable amount of real estate to media relations because we know it&#8217;s often a critical success factor for any tech PR program.<\/p>\n\t<blockquote><p class=\"translation-block\">Oleh karena itu, kami semakin sering melakukan program terintegrasi yang memadukan antara <em>earned media<\/em>, <em>owned media<\/em>, dan bahkan <em>paid media<\/em>.<\/p><\/blockquote>\n\t<p>For example, it turns out there&#8217;s synergy to be had in the form of SEO &#8211; or what we come to call earned search &#8211; when combining PR and a corporate blog. In a sense, the corporate blog becomes a content marketing platform. In other cases, we&#8217;ve created integrated campaigns for talent acquisition.<\/p>\n<p>Meskipun kami menyesuaikan setiap program terpadu berdasarkan tujuan yang ingin dicapai oleh klien, tetapi pola berpikir kami dimulai dari sini:<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/brand-engine-chart.svg\" alt=\"Content Engine to Brand Building Schematic\" itemprop=\"image\" height=\"348.982\" width=\"695.254\" title=\"bagan mesin merek\" onerror=\"this.style.display='none'\">\n\t<p class=\"translation-block\">Read more about our <a href=\"https:\/\/www.hoffman.com\/id\/services\/\" target=\"_self\">Integrated Services<\/a>.<\/p>\n    <h2>\n            <a href=\"\/id\/silicon-valley-pr-agency\/\">\n                Moto Kami \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-19\"><li id=\"menu-item-388\"><a href=\"https:\/\/www.hoffman.com\/id\/tech-pr\/\" aria-current=\"page\">Tech PR<\/a><\/li>\n<li id=\"menu-item-389\"><a href=\"https:\/\/www.hoffman.com\/id\/storytelling-in-pr\/\">The Story is Always There<\/a><\/li>\n<li id=\"menu-item-1482\"><a href=\"https:\/\/onlinepr-blog.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Kabar Terikini (Blog)<\/a><\/li>\n<li id=\"menu-item-441\"><a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.ishmaelscorner.com\/\">Ishmael&#8217;s Corner (Blog)<\/a><\/li>\n<li id=\"menu-item-386\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-awards\/\">Penghargaan<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Our Jam Tech PR Technology PR is embedded in our \u2592 DNA. Our first client was a CD-ROM company called Meridian Data. The contraption the size of a made it &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/id\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}