{"id":644,"date":"2022-10-21T16:03:06","date_gmt":"2022-10-21T23:03:06","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=644"},"modified":"2025-08-08T16:18:45","modified_gmt":"2025-08-08T23:18:45","slug":"solving-business-problems","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/fr\/solving-business-problems\/","title":{"rendered":"R\u00e9soudre des d\u00e9fis complexes"},"content":{"rendered":"R\u00e9soudre des d\u00e9fis complexes  \n\t<h1 class=\"translation-block\">Adopter une approche traditionnelle des relations presse pour d\u00e9velopper la visibilit\u00e9 d'une entreprise \u2013 <em>en se concentrant sur le Earned media<\/em> \u2013 a de la valeur \ud83d\udcb0.<\/h1>\n\t<p>L\u2019obtention d\u2019une couverture m\u00e9diatique conf\u00e8re de la cr\u00e9dibilit\u00e9 \u00e0 une entreprise. Si les journalistes parlent d\u2019elle, le monde ext\u00e9rieur la per\u00e7oit comme importante. Les relations presse augmentent \u00e9galement la notori\u00e9t\u00e9 du secteur sur le march\u00e9, ce qui est \u00e9videmment positif pour votre \u00e9quipe de vente.<\/p>\n<p>Yet, communications can do so much more than bolster a company&#8217;s public profile. At its best, communications can solve pain points.<\/p>\n<h2>\n\t\tLes enjeux diff\u00e8rent de la simple construction d'un profil public. \n\t<\/h2>\n\t<p>Senior executives don&#8217;t stay up at night with angst over their public profile.<\/p>\n<p>En revanche, ces m\u00eames cadres dirigeants se pr\u00e9occupent 24 heures sur 24, 7 jours sur 7, des aspects tels que l'acquisition de talents et la mise en avant de leur innovation. Ce sont l\u00e0 de v\u00e9ritables points de questionnement.<\/p>\n<p>En outre, notre exp\u00e9rience nous a d\u00e9montr\u00e9 que la communication fait face \u00e0 des d\u00e9fis sp\u00e9cifiques lorsqu'il s'agit de g\u00e9rer des programmes dans plusieurs r\u00e9gions g\u00e9ographiques.<\/p>\n<p>Et les start-ups apportent leur lot de challenges \u00e0 prendre en compte.<\/p>\n<p>En combinant les relations presse et le paid media, nous pouvons orchestrer des campagnes qui apportent une attention particuli\u00e8re et cibl\u00e9e \u00e0 ces enjeux.<\/p>\n\t<blockquote><p>Le sch\u00e9ma ci-dessous <em>offre un aper\u00e7u<\/em> for these types of campaigns. The campaign&#8217;s objectives determine what channels are put in motion.<\/p><\/blockquote>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2022\/10\/infographic-solving-pain-points.svg\" alt=\"Infographic - Solving Pain Points\" itemprop=\"image\" height=\"355.658\" width=\"1150.201\" title=\"infographie-r\u00e9solution-des-points-douleurs\" onerror=\"this.style.display='none'\">\n    <h2>\n            <a href=\"\/fr\/solving-business-problems\/\">\n                R\u00e9soudre des d\u00e9fis complexes \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-29\"><li id=\"menu-item-690\"><a href=\"https:\/\/www.hoffman.com\/talent-acquisition-consultancy\/\">Acquisition de talent<\/a><\/li>\n<li id=\"menu-item-720\"><a href=\"https:\/\/www.hoffman.com\/pr-agency-for-startups\/\">Startups<\/a><\/li>\n<li id=\"menu-item-721\"><a href=\"https:\/\/www.hoffman.com\/global-pr-agency\/\">Multi-march\u00e9s<\/a><\/li>\n<li id=\"menu-item-728\"><a href=\"https:\/\/www.hoffman.com\/brand-innovation-agency\/\">Valoriser l'attribut d'innovation de la marque<\/a><\/li>\n<li id=\"menu-item-734\"><a href=\"https:\/\/www.hoffman.com\/tech-stories\/\">Aider les entreprises non technologiques \u00e0 raconter des histoires ax\u00e9es sur la technologie<\/a><\/li>\n<li id=\"menu-item-740\"><a href=\"https:\/\/www.hoffman.com\/b2b-blogging-strategy\/\">Le blog B2B sans traction<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Solving Pain Points Executing a traditional PR program to build a company&#8217;s public profile &#8211; anchored in earned media &#8211; has value \ud83d\udcb0. Securing media coverage brings credibility to a &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-644","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/pages\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/pages\/644\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/fr\/wp-json\/wp\/v2\/media?parent=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}