{"id":9141,"date":"2026-03-03T11:20:21","date_gmt":"2026-03-03T19:20:21","guid":{"rendered":"https:\/\/www.hoffman.com\/?page_id=9141"},"modified":"2026-05-26T13:37:52","modified_gmt":"2026-05-26T20:37:52","slug":"earned-ai-discovery","status":"publish","type":"page","link":"https:\/\/www.hoffman.com\/de\/services\/earned-ai-discovery\/","title":{"rendered":"Earned AI Discovery"},"content":{"rendered":"<h2>\n\t\t\tUnsere Services\t<\/h2>\n    Earned AI Discovery  \n\t<h1 class=\"translation-block\"><em>    Earned AI Discovery          <\/em> is about showing up in AI answers \u2013 in the <em>moments that matter <\/em><span style=\"font-weight: 400;\">\u2763.<\/span><\/h1>\n\t<h3 class=\"translation-block\">And showing up with <span class=\"popover-trigger popover-inline\" data-popover-src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/Proof-Rollover.gif\">proof<\/span> .<\/h3>\n\t<h3>Not just a mention, but visibility that&#8217;s backed by credible sources people can trust.<\/h3>\n<h3>\n\t\t\tTo make this measurable, we built GEDI\u2122.\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/04\/GEDI-icon-TM.svg\" alt=\"GEDI-icon-TM\" height=\"133\" width=\"133\" title=\"GEDI-icon-TM\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h2>Generative Engine Discovery Insights<\/h2>\n<h3>\n\t\t\tGEDI is our proprietary audit and insight engine. It shows:\t<\/h3>\n\t<ul>\n<li>How your brand appears in generative AI engines<\/li>\n<li>How consistently you show up across scenarios<\/li>\n<li>How you stack up against competitors<\/li>\n<li>Which sources and citations are driving those AI answers<\/li>\n<li>What to do next to improve<\/li>\n<\/ul>\n\t<ul>\n<li><a href=\"#what-you-get\">What You Get<\/a><\/li>\n<li><a href=\"#how-it-works\">How it Works<\/a><\/li>\n<li><a href=\"#gedi-difference\">What Makes GEDI Different<\/a><\/li>\n<li><a href=\"#engagements\">Typical Engagements<\/a><\/li>\n<li><a href=\"#bottom-line\">The Bottom Line<\/a><\/li>\n<\/ul>\n<h2  id=\"what-you-get\">\n\t\t\tWhat You Get\t<\/h2>\n\t<p>You&#8217;ll walk away with clarity on three things:<\/p>\n<h4>\n\t\t\tVisibility\t<\/h4>\n\t<p>Where you show up, where you don&#8217;t and what tends to trigger inclusion.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/1-GEDI-Services_Visibility-1.png\" alt=\"1-GEDI-Services_Visibility-1\" height=\"522\" width=\"720\" title=\"1-GEDI-Services_Visibility-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/2-GEDI-Services_Visibility-2.png\" alt=\"2-GEDI-Services_Visibility-2\" height=\"522\" width=\"720\" title=\"2-GEDI-Services_Visibility-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\tAccuracy &#038; Narrative\t<\/h4>\n\t<p>How AI describes you &#8211; and whether it matches how you want to be understood.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/3-GEDI-Services_Accuracy-and-Narrative-1.png\" alt=\"3-GEDI-Services_Accuracy-and-Narrative-1\" height=\"522\" width=\"720\" title=\"3-GEDI-Services_Accuracy-and-Narrative-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\tAuthority\t<\/h4>\n\t<p>Which sources AI cites when it talks about you (or your competitors) and whether those sources should be shaping your story.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/4-GEDI-Services_Authority-1.png\" alt=\"4-GEDI-Services_Authority-1\" height=\"522\" width=\"720\" title=\"4-GEDI-Services_Authority-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"how-it-works\">\n\t\t\tHow it Works\t<\/h2>\n\t<p>We keep it simple and structured.<\/p>\n<h4>\n\t\t\t1) Define the discovery moments\t<\/h4>\n\t<p>We map the real prompts and scenarios your audiences use when they&#8217;re evaluating options &#8211; not just generic keywords.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/5-GEDI-Services_Discovery-1.png\" alt=\"5-GEDI-Services_Discovery-1\" height=\"522\" width=\"720\" title=\"5-GEDI-Services_Discovery-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t2) Benchmark across engines\t<\/h4>\n\t<p>We run consistent diagnostics across multiple generative engines to identify patterns, gaps and volatility.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/6-GEDI-Services_Benchmark-1.png\" alt=\"6-GEDI-Services_Benchmark-1\" height=\"522\" width=\"720\" title=\"6-GEDI-Services_Benchmark-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t3) Capture the receipts\t<\/h4>\n\t<p>We document the citations and sources that appear &#8211; and the ones that should.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/7-GEDI-Services_Capture-the-receipts-1.png\" alt=\"7-GEDI-Services_Capture-the-receipts-1\" height=\"522\" width=\"644\" title=\"7-GEDI-Services_Capture-the-receipts-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/8-GEDI-Services_Capture-the-receipts-2.png\" alt=\"8-GEDI-Services_Capture-the-receipts-2\" height=\"522\" width=\"644\" title=\"8-GEDI-Services_Capture-the-receipts-2\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h4>\n\t\t\t4) Turn insights into action\t<\/h4>\n\t<p>We translate findings into a prioritized roadmap: quick wins, strategic moves and the earned content + credibility plays that improve future discovery.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/9-GEDI-Services_Reports-1.png\" alt=\"9-GEDI-Services_Reports-1\" height=\"758\" width=\"1236\" title=\"9-GEDI-Services_Reports-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"gedi-difference\">\n\t\t\tWhat Makes GEDI Different\t<\/h2>\n\t<p class=\"translation-block\">A lot of people talk about \u201cGEO.\u201d We focus on what brands actually need: <strong>earned<\/strong> discovery.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoffman.com\/wp-content\/uploads\/2026\/03\/10-GEDI-Services_Different-1.png\" alt=\"10-GEDI-Services_Different-1\" height=\"522\" width=\"946\" title=\"10-GEDI-Services_Different-1\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p class=\"translation-block\">That means we don\u2019t stop at <em>whether<\/em> you appear. We look at why you appear and what the engines are using as proof.<\/p>\n<p>Because in AI answers, citations aren&#8217;t decoration. They&#8217;re the mechanism of trust.<\/p>\n<h2  id=\"engagements\">\n\t\t\tTypical Engagements\t<\/h2>\n\t<ul>\n<li><strong>Baseline audit<\/strong>: Establish your current earned AI discovery footprint<\/li>\n<li><strong>Quarterly pulse<\/strong>: Track improvement and shifts across engines<\/li>\n<li><strong>Always-on advisory<\/strong>: For brands that want to actively shape and defend their AI narrative<\/li>\n<\/ul>\n<h2  id=\"bottom-line\">\n\t\t\tThe Bottom Line\t<\/h2>\n\t<p>If customers are discovering brands inside AI answers, you don&#8217;t want to leave that discovery to chance.<\/p>\n<p>Earned AI discovery makes it visible. GEDI makes it actionable.<\/p>\n<p>For more information about earned AI discovery and GEDI, please reach out to us.<\/p>\n<h3>\n\t\t\tKate Garcia\t<\/h3>\n<h3>\n\t\t\tVice President, Digital\t<\/h3>\n<h3>\n\t\t\tNordamerika\t<\/h3>\n<h3>\n\t\t\tTakeo Apitzsch\t<\/h3>\n<h3>\n\t\t\tChief Digital Officer\t<\/h3>\n<h3>\n\t\t\tAPAC\t<\/h3>\n<h3>\n\t\t\t Paul Nolan\t<\/h3>\n<h3>\n\t\t\tCo-MD\t<\/h3>\n<h3>\n\t\t\tUK\t<\/h3>\n\t<p><em>GEDI\u2122 is a proprietary consulting methodology developed by The Hoffman Agency. We built it to solve a specific problem: brands had no reliable way to understand how generative AI systems were representing them, much less what to do about it.\u00a0GEDI\u2122 spans two connected disciplines: strategic communications consulting (including public relations, marketing communications, and brand reputation advisory) and technology consulting that examines how generative AI platforms reference and describe your brand, your competitors, and your category. GEDI is delivered exclusively as a consulting and advisory engagement by The Hoffman Agency. There&#8217;s no software or platform that you need to download. Just our experienced people doing the work, and telling you what it means.<\/em><\/p>\n    <h2>\n            <a href=\"https:\/\/www.hoffman.com\/de\/services\/\">\n                Unsere Services \n              <\/a>\n          <\/h2>\n    <ul id=\"block-nav-30\"><li id=\"menu-item-777\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-media\/\">Earned Media<\/a><\/li>\n<li id=\"menu-item-9162\"><a href=\"https:\/\/www.hoffman.com\/de\/services\/earned-ai-discovery\/\" aria-current=\"page\">Earned AI Discovery<\/a><\/li>\n<li id=\"menu-item-7406\"><a href=\"https:\/\/www.hoffman.com\/services\/story-studio\/\">Story Studio<\/a><\/li>\n<li id=\"menu-item-796\"><a href=\"https:\/\/www.hoffman.com\/services\/social-media\/\">Social Media<\/a><\/li>\n<li id=\"menu-item-790\"><a href=\"https:\/\/www.hoffman.com\/services\/earned-search\/\">Earned Search<\/a><\/li>\n<li id=\"menu-item-821\"><a href=\"https:\/\/www.hoffman.com\/services\/crisis-communications\/\">Krisen-kommunikation<\/a><\/li>\n<li id=\"menu-item-822\"><a href=\"https:\/\/www.hoffman.com\/services\/corporate-communications\/\">Unternehmens-kommunikation<\/a><\/li>\n<li id=\"menu-item-823\"><a href=\"https:\/\/www.hoffman.com\/services\/trainings\/\">Trainings<\/a><\/li>\n<li id=\"menu-item-789\"><a href=\"https:\/\/www.hoffman.com\/services\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li id=\"menu-item-824\"><a href=\"https:\/\/www.hoffman.com\/services\/branding-design\/\">Branding &amp; Design<\/a><\/li>\n<li id=\"menu-item-825\"><a href=\"https:\/\/www.hoffman.com\/services\/performance-content\/\">Performance Content<\/a><\/li>\n<li id=\"menu-item-1940\"><a href=\"https:\/\/www.hoffman.com\/services\/employee-communications\/\">Mitarbeiter-kommunikation<\/a><\/li>\n<li id=\"menu-item-1941\"><a href=\"https:\/\/www.hoffman.com\/services\/employer-branding-and-recruitment-marketing\/\">Employer Branding und Personal-marketing<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Services Earned AI Discovery Earned AI Discovery is about showing up in AI answers &#8211; in the moments that matter \u2763. And showing up with . Not just a mention, &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":742,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9141","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/pages\/9141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/comments?post=9141"}],"version-history":[{"count":0,"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/pages\/9141\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/pages\/742"}],"wp:attachment":[{"href":"https:\/\/www.hoffman.com\/de\/wp-json\/wp\/v2\/media?parent=9141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}