By Amanda Margozzi The Hoffman Agency, San Jose As a public relations practitioner for high-tech B2B companies, I am no stranger to the task of taking dry marketing jargon — or as we call it, corporate speak — and transforming it into an intriguing, human story that might actually interest journalists. Throw in the challenge…
By Emily Scher The Hoffman Agency, San Jose How many retailers can tell their customers to take a hike — literally — and end up with rave reviews, happy customers and outstanding PR? To answer the question, not many. As many retailers try to one-up each other by offering more and more extravagant deals and…
What do Halloween and PR have in common? Who would win in the battle between YouTube and Vimeo? How can you become an expert on vetting experts? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Already missing the copious amounts of candy and fun costumes? Never fear because PR…
By Melissa Lewelling The Hoffman Agency, San Jose Working at an agency with clients located all over the world, on-site conference support is not a regular part of my job description. However, I was recently asked to provide on-site support for a client’s international conference located just a few blocks from our agency headquarters in…
Cross-posted from Ishmael’s Corner By Lou Hoffman There’s an enduring dimension to the David-against-Goliath story that resonates with people. It brings out a fundamental of good storytelling, the unexpected. No one expects a David to beat the proverbial Goliath. The same technique makes for a compelling read in the business world. That’s why when an…
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