By Megan Bauer The Hoffman Agency, Portland-Vancouver It was just another casual Sunday morning until IHOP sent out a tweet that left fans questioning the brand’s actual voice. Here it is in its syrupy glory: As with any good social media crisis, a rush of comments came in immediately noting how ridiculous and offensive the…
What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s favorite PR blog posts and articles from this week. The holiday season is around the corner, which means that this is just the time we hear about all the Black…
By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly consists of developing narratives based on however much or little information is offered. In our high-pressure, results-driven industry, there are, however, stories we may be developing in our heads that…
Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. We’ve created our new Q&A series to provide insights about our leadership — plus a few helpful real-world tidbits for the eager young professional….
(Source: WWF) By Czarina Cabuyadao and Low Sieu Ping The Hoffman Agency, Singapore How “Use Your Power for Earth Hour 2014” won a Holmes In2 SABRE Asia-Pacific Award for broadcast media (Radio/Television) and reminded us why traditional media still matters. In the past 10 years, broadcast television and radio have been called a dying industry….
What happens when fantasy football gets a little too real? How can brands effectively use emojis for their campaigns? What’s all the hullabaloo about McDonald’s all-day breakfast menu? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Think that fantasy football is all fun and games? PR Daily proved that…