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Offerings Helps Consumer Electronics Companies Maximize Reach
And Drive Sales Through Product Reviews and Holiday Media Coverage
SAN JOSE, Calif., November 2, 2009 – Public relations firm The Hoffman Agency (www.hoffman.com) today announced the company is expanding its productized gift guide service in conjunction with the newly developed in-house product reviews lab, Hoffman Labs (or “HA Labs”).
Gift guides, also known as product roundups or product reviews, appear across newspapers, lifestyle magazines, trade publications, TV shows, radio shows and online outlets each year. Gift guide placements featured in lifestyle publications like O, The Oprah Magazine and PARADE, trade magazines like LAPTOP and Network World, and TV shows like “The Ellen DeGeneres Show” can drive revenue for a company by providing maximum exposure for a product during the important holiday buying season.
To ensure maximum exposure for its clients in end-of-year holiday gift guides, The Hoffman Agency taps into its extensive media contacts database of editors at a mix of print, online and broadcast outlets. The Hoffman Agency has designed and executed successful gift guide programs for clients like Plantronics, Sony and Altec Lansing, among other consumer electronics and technology companies.
The newly introduced HA Labs provides an excellent and controlled environment to test clients’ products before they are shipped to technology reviewers for stand-alone reviews or reviews to determine eligibility for gift guide inclusion. Having access to such a lab allows The Hoffman Agency to gain insight into how the product will likely rank compared with the competition and ensures every product is in working order when it leaves the lab.
“We have found that gift guides are a tangible way to contribute to our clients’ bottom line – especially around the holidays when purchasing of digital devices and gadgets is so high,” said Lou Hoffman, CEO of The Hoffman Agency.
The cost of the service ranges between $10,000 and $30,000, depending on the number of placements. Additionally, The Hoffman Agency offers gift guide program services throughout the year for all major holidays, including Valentine’s Day, Mother’s Day, Father’s Day, graduation and more.
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