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A Look Behind the EE Times Curtain Colleagues, friends and Agency clients are invited. R.S.V.P. to Christine Li at cli@hoffman.com. |
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The Client/Agency Relationship One benefit from 20+ years of operation is the amount of historical information allows you to see clear patterns. We recently went through the exercise of scrutinizing the common denominators that cultivate a healthy client/agency relationship. We encourage you to check out this SlideShare deck appropriately called “How Clients Get The Most Out Of Us.” MORE |
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While the HQ content can and should be leveraged, effective storytelling calls for a local dimension. Sayaka Kitamura and Haruna Kawamoto used two different videos on a |
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What Plays in Peoria U.S. companies often parachute into foreign markets armed with content developed at the HQ and a mentality to push out the same information. |
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The unGeeked Elite Arrives The “uncola” of gatherings, unGeeked Elite resembles more retreat than standard conference. With a speaker lineup ranging from Jason Falls to Barry Moltz to Lou Hoffman discussing storytelling for building brands, it’s worth checking out. Communicators should definitely look into attending. MORE |
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How To Be a Great Storyteller And Win Over Any Audience |
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Treat, Another Man's Twaddle,” that articulated the vision for the publication moving forward. In short, EE Times has embraced a model that emphasizes building an online community (free) with a subscription service called EE Times Confidential (paid). The Agency is enthused to host Yoshida as part of our “Lunch Bucket” series on May 5 at noon (lunch will be served at 11:45 a.m.) During the session, Yoshida will share the publication’s progress in executing on the vision. True reader engagement is the Holy Grail in the publishing industry. What metrics does EE Times depend on to measure its online community? And what does this mean to the communications professionals striving to generate visibility in EE Times? This intersection of social media with journalism should be of interest to all communicators, not only those supporting companies in the electronics sector. Colleagues, friends and Agency clients are invited. R.S.V.P. to Christine Li at cli@hoffman.com. |
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Sony camera to illustrate the power of localizing the story in this blog post. MORE |
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Steve Tobak, a name well known to the Agency through client relationships, now consults and writes a blog for BNET called “The Corner Office.” |
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Earlier in the year he tackled a topic dear to our heart, storytelling in business, and highlighted the Agency. MORE |
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Speaking of Storytelling ... Peter Guber, best known for running Columbia Pictures (now Sony Picture Entertainment), just came Colleagues, friends and Agency clients are invited. R.S.V.P. to Christine Li at cli@hoffman.com. |
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out with a booked called “Tell To Win.” It’s a good primer on how storytelling can become part of any executive’s leadership arsenal. You can read a review of “Tell to Win” by Lou Hoffman on VentureBeat. MORE |
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The Day the Lights E |
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EE Times has put together a special digital edition on the recent events in Japan. You need to read this. Beyond the storytelling, the |
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digital medium showcases the immediacy and multimedia of the web with stunning visuals typically associated with print. The EE Times team created this 78-page book in eight days, raising $135K for the Red Cross. Amazing! MORE |
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EE Times enjoys unmatched recognition in the engineering community. Still, the publication recognizes it can’t rest on its laurels. Editor in Chief Junko Yoshida penned an editorial late last year, “One Man’s |
