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Startups in the UK

Startups in the UK
BY LUICA MAK
Hoffman Europe MD

It's hard to go from ground zero to a public profile.

During a recent coffee with Nick Booth, an experienced freelance journalist in the UK, he kindly shared some tips for startups on how to be on the good side of the media Startups in the UK

Don’t Talk the
Talk If You Can’t Walk the Walk

BY CHRIS TANG

Suggestions on how companies should handle “green” marketing

In recent years, environmental awareness and sustainability have become the core mission statement of most companies. The idea of being branded as “green” appealed to many businesses, especially when environmental issues were pushed to the forefront of consumer consciousness.




Social Media Public Relations In Asia

Campaign Asia Highlights Chris Tang
in "Women to Watch" Feature

Managing Director of Hoffman Asia Pacific Chris Tang was highlighted in a recent issue of Campaign Asia that looked at the top women in the region having an impact on communications.

Hoffman China Named Best Professional Services Team by 17PR
Agency beats out nearly 300 competitors for top rank

Hoffman’s Take on Facebook/Burson Hoopla
Lou Hoffman contributes to CommPRO

Luica Mak Takes European Reins
Gorkana PR reports on new managing director

“Tell to Win” Espouses Storytelling Mantra
Lou Hoffman reviews the book for VentureBeat

Tom McHale Joins Hoffman China Management Team
Campaign China magazine reports

How We Got into PR

Video provides a look inside The Hoffman Agency

Our Chapter for PR Training Guide
John Radewagen contributes to PR News’ Media Training Guidebook

Tips on Media Interviews from BNET
The Hoffman Agency gets a mention as “the best PR agency in Silicon Valley”

Storytelling Behind Google’s CEO News
Lou Hoffman contributes to PRNewser

“High Flyer” Tang Profiled in South China Morning Post
Article spotlights Hoffman’s managing director of APAC

How To Be a Great Business Storyteller
BNET story features Lou Hoffman

Corporate Blogging Workshop Arrives
Hoffman offers corporate blog training

Tips for “Green” IT

Hoffman’s Linda Wilson Contributes to Inc.

Inc. Highlights Hoffman in China Article
Piece Gives Tips on How to Start a Business in China

Humbleness Doesn’t Play in the West
Yonnie Woo contributes to The Electronic Times

Five Things You Need to Know About Storytelling and PR
Hoffman’s Mayda Jutahkiti contributes to Media/Campaign Asia Pacific

Storytelling Enhances Presentations
Hoffman Agency is highlighted on SlideShare blog

What’s Next for PR?
Hoffman’s Chris Tang contributes to The Pitch HK blog

Twitter in Asia (ZDNet)
Hoffman’s Mayda Jutahkiti offers perspective

Resource on Toyota Crisis PR
Agency microsite aggregates information on recent Toyota recalls

Agency Hosts Social Media Event in Asia
Session addresses the differences between China and Japan

Communication Lessons from Warren Buffet
Lou Hoffman contributes to VentureBeat

Asia Pacific Promotions
Agency featured in Campaign Asia

Chui Sui Central: Government 2.0
Hoffman’s Chris Tang contributes a piece on how the Internet is changing the government in China

Storytelling and the Quest for Business Success

Lou Hoffman interviewed in one+ magazine article

Agency Joins the Cloud
IT Director Linda Wilson contributes to Inc. Magazine

Executive Perspective on Effective PR
BNET interviews Lou Hoffman

MySpace Positions for a Comeback
Agency relates Friendster work with MySpace

New Demands Change the Future of Corporate and Agency PR
A multi-disciplinary background will be essential for the pros of tomorrow

Light-hearted Predictions for PR in 2010
Lou Hoffman ponders what’s in store for the communications industry

Why U.S.-style Social Media Doesn’t Play in China
Wei Wang contributes to ReadWriteWeb

Hoffman Offers New Gift Guide and Product Reviews Services
Offerings help CE companies maximize reach and drive sales

Agency Wins Award for Volunteerism
Silicon Valley Toxics Coalition recognizes Agency’s efforts

Hoffman Contributes Guest Column to SiliconValleyWatcher
Post addresses the future roles of PR

Hoffman Europe Wins SABRE Industry Award
Team recognized for launch of client Sarantel

Agency Supports the First of Only a Few IPOs of 2009
Client SolarWinds starts trading on the NYSE

Inc. Showcases Innovative Businesses
Hoffman’s move to China included in piece

Media Relations and Social Media in Asia
Chris Tang speaks at conference

Hoffman Korea Covered in Semiconductor Network
Article focuses on environmental public relations and social media

Shirley Wang Contributes to Chief Brand Officer
Piece explores the link between social welfare programs and marketing

Chris Tang Featured in Two Korean Magazines Regarding Green Marketing Issues
The Economist and the publication of the Korean Federation of Advertising Associations highlight Tang’s expertise

Managing Those New to the PR Workplace
Hoffman’s Dong Chen gives his viewpoint on working succesfully with young professionals

Agency Featured in “Winning PR” Column
Article focuses on Hoffman’s efforts to land thought leadership coverage in the business press

Social Networking Across Asia
Hoffman’s Reiko Sakabe examines different approaches to social networking in Asia

The Hoffman Agency Asia Wins PR Award
Firm’s work for client Google recognized at event

R.I.P. Controlled Public Relations Messaging
Lou Hoffman contributes a piece to VentureBeat on social media
and the future of PR

Chris Tang Contributes to Media Magazine
Article examines how to regain trust in the wake of a crisis

Major Japanese Newspaper Spotlights Hoffman Japan
Fuji Sankei Business i features Hoffman’s Shingo Nomura

Hoffman Asia Mentioned Twice in Media Magazine
October 16 issue includes the Agency in two articles

Hoffman’s Cathy Yu Featured in Marketing Interactive
Piece details her most memorable client pitch

Image Building for Startup Ventures
Lou Hoffman contributes to Resource Nation

More articles ...

 



WORLDWIDE
70 North Second Street
San Jose, CA 95113
+1 (408) 286-2611
 
ASIA PACIFIC
20/F, Regent Centre
88 Queen’s Road
Central, Hong Kong
+852 2581-9380
 
EUROPE
The Hoxton Mix
Third Floor, 86-90 Paul Street
London
EC2A 4NE
+44 (0)20 3137 9480

Global Public Relations In Asia

Ten Pitfalls of International PR

No. 1 “Americanitis”

Some U.S. executives think that having a high profile in the domestic market guarantees a hero’s welcome when they land on foreign shores. After all, why shouldn’t the image they’ve spent years building in the U.S. magically cross the Atlantic and Pacific, conform to local societies, adapt to local market nuances and reach out to their targeted constituencies?