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One of The Hoffman Agency Asia Pacific’s key strengths is running regional, one-point-of-contact programs. Our seamless organization and highly collaborative approach to account management means that we are able to execute and move activities freely from market to market as needed. The reason we are able to do this is because our Asia Pacific offices work as one entity, not as a series of individual operations. This makes for great teamwork and simplified administration – a big plus for our clients and for us.
At The Hoffman Agency Singapore, we help our clients create compelling messages that map into what the local media is looking for. Knowledge and understanding of your company’s business and the environment in which you operate is key. Given the diverse nature of Asia, a press release sent out from a business’ corporate headquarters is usually an insufficient way of achieving coverage. Journalists want to know the local relevance of the company’s corporate announcements and to have access to local spokespeople. Corporations based in Singapore are awakening to the fact that new/social media is becoming an important medium for delivering their messages. As with the print media, building relationships with new media influencers is essential for a strong, successful PR campaign.
In Singapore, we have worked with our clients to extend their reach through government relations and corporate social responsibility programs. Building up your relationships with the media, creating visibility for your senior executives and forging thought leadership are all a part of the ongoing PR process. Beyond this, strong creativity in executing your messages and developing stories outside of news releases are what helps to make our clients stand out. This is a trademark that our customers have come to associate with The Hoffman Agency Singapore.
Check out the Agency’s new Shanghai office. |
