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Based in Tokyo, Hoffman Japan has firsthand knowledge of Japan’s cultural intricacies. Its staff is bilingual, multicultural and possesses a strong expertise in localizing communications for tech companies in the Japanese market.
Japan has one of the most complex media and information-sharing environments in the world. In general, the country’s population has the tendency to show little interest in news that does not directly affect or occur in Japan. This is one of the initial disadvantages that a foreign company faces when seeking to enter the Japanese market. Japanese journalists rotate beats constantly, value face-to-face interaction and typically speak only Japanese. Hoffman Japan has navigated the Japanese media successfully for many local and international clients and has the experience to help any tech company entering the market do so as well.
Most traditional media outlets in Japan are based in Tokyo and are controlled by a small group of highly influential media companies. However, as mobile and Web 2.0 innovations evolve, the traditional media is no longer the sole way for companies to communicate their messages to tech professionals and consumers. Whereas most public relations agencies in Japan are averse to this change and stand committed to conventional PR methodologies, Hoffman Japan is focused on inventive new PR approaches to complement the traditional. |
