As the center for commerce and technology in Asia, Hong Kong has played a vital role for companies operating in or expanding to Asia. It has continued to experience significant business growth in recent years, and the public relations business there has grown concurrently. While many companies still choose Hong Kong as their regional headquarters, Hoffman’s strong regional presence and single-point-of-contact model provides an ideal choice for companies that are not only looking for technology expertise and in-depth local market knowledge, but also multi-country coverage and a highly flexible regional program model.
Business in Hong Kong moves at a bustling pace, and related customs in the region are unique to say the least. Hoffman Hong Kong’s multilingual, multicultural staff has the proficiency to help organizations that want to grow a presence in Hong Kong and in mainland China.
Hong Kong is a hub for many regional and global media outlets, such as CNN and The Wall Street Journal Asia. To gain mindshare and credibility with the local and regional media in Hong Kong, companies must stand out in the crowded marketplace by sustaining direct contact with reporters and editors, and build relationships by offering valuable information with impact in Hong Kong and China. Hoffman Hong Kong has strong media relationships in place and proven know-how to connect its clients with both traditional influencers and also the online community through a social media approach that can help spread awareness of companies and their messages across Hong Kong.
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